71: Bootstrapping on Empty - Creative Funding Tactics

When you're bootstrapping a startup and watching your savings dwindle, creativity becomes currency. Jesse, Marie, and Sharon tackle the uncomfortable reality of funding an early-stage company without investor backing, sharing everything from Airbnb's famous cereal box hustle to Marie's viral lifetime deal that accidentally landed her in an accelerator. The conversation explores unconventional revenue streams, the psychology of "default dead" versus "default alive," and why your unfair advantages might be hiding in plain sight.Support us on Patreon: https://www.patreon.com/adhd_foundersFollow us on social media:• This podcast: @adhd_founders• Jesse – @adhdjesse• Marie – @llamalifeco• Sharon – @shelpfulCheck out Wavepal: wavepal.appCheck out Llama Life: llamalife.coCheck out Shelpful: shelpful.com ★ Support this podcast on Patreon ★

In today's episode, Jesse and Sharon discuss exciting update for Wave Pal and Shelpful, then we present their discussion from Shimmer's ADHD Growth Summit. There so much to learn from this episode!Support us on Patreon: https://www.patreon.com/adhd_foundersFollow us on social media: • This podcast: @adhd_founders • Jesse – @adhdjesse • Marie – @llamalifeco • Sharon – @shelpfulCheck out Wavepal: wavepal.appCheck out Llama Life: llamalife.coCheck out Shelpful: shelpful.com ★ Support this podcast on Patreon ★

Three ADHD entrepreneurs dive into the emotional rollercoaster of building startups, from the euphoria of landing your first unknown customer to the challenge of celebrating wins when you're wired to immediately focus on the next mountain to climb. Jesse shares his breakthrough moment with WavePal, while Sharon prepares for Shelpful's app store launch and Marie gets reinvigorated at a Stripe founder event. The conversation explores why people with ADHD struggle with goal-setting and celebrating milestones, plus practical strategies for time awareness, physical reminders, and creating sustainable habits when your brain works differently. Support us on Patreon: https://www.patreon.com/adhd_foundersFollow us on social media: • This podcast: @adhd_founders • Jesse – @adhdjesse • Marie – @llamalifeco • Sharon – @shelpfulCheck out Wavepal: wavepal.appCheck out Llama Life: llamalife.coCheck out Shelpful: shelpful.com ★ Support this podcast on Patreon ★

Jesse, Marie, and Sharon check in on their accountability goals while navigating the realities of building apps with ADHD. The conversation covers everything from App Store submission challenges and user onboarding insights to the mental weight of incomplete tasks. They also explore practical ADHD strategies, discuss when it's okay to accept help from partners, and share what they're learning from early user feedback. . Follow us on social media: • This podcast: @adhd_founders • Jesse – @adhdjesse • Marie – @llamalifeco • Sharon – @shelpfulCheck out Wavepal: wavepal.appCheck out Llama Life: llamalife.coCheck out Shelpful: shelpful.com ★ Support this podcast on Patreon ★

Jesse, Marie, and Sharon share what it really feels like to juggle ADHD, early-stage startups, and the pressure to stay visible online. They talk through the messy middle — app bugs, audience feedback, life interruptions — and the small wins that keep them moving forward. Follow us on social media: • this podcast: @adhd_founders • Jesse – @adhdjesse • Marie – @llamalifeco • Sharon – @shelpfulCheck out Wavepal: wavepal.appCheck out Llama Life: llamalife.coCheck out Shelpful: shelpful.com ★ Support this podcast on Patreon ★

Jesse and Sharon sit down with Lydia Swift, Sharon’s co-founder at Shelpful, to talk about starting a company with a decades-long friend, the whirlwind of launching during COVID, and how the ADHD community shaped their product’s direction. Lydia opens up about living in the “squishy middle” of ADHD (relating to nearly every trait without a formal diagnosis) and the hurdles of self-advocacy in the medical system. Together they swap stories about friendship, entrepreneurship, pivots, and building tools that make life a little easier for brains that work differently. Follow us on social media: • this podcast: @adhd_founders • Jesse – @adhdjesse • Marie – @llamalifeco • Sharon – @shelpfulSubscribe for free to Jesse’s Extra Focus newsletter: extrafocus.comCheck out Llama Life: llamalife.coCheck out Shelpful: shelpful.com ★ Support this podcast on Patreon ★

In this episode of ADHD Founders, Jesse, Marie, and Sharon dive into the complex relationship between ADHD, sleep, and streak-based motivation. From the highs and crashes of productivity apps to the shame spiral of missed days, they unpack how self-tracking tools like the Oura Ring can both help and harm. They also explore revenge bedtime procrastination, night owl tendencies, and how ADHD often intersects with insomnia and time blindness.Plus, a real-life look behind the scenes of each host’s business, from community building and monetizing digital products to the emotional highs and lows of founder life. This one’s full of insight, laughter, and the kind of real talk that makes you feel less alone on the entrepreneurial rollercoaster.Follow us on social media: • this podcast: @adhd_founders • Jesse – @adhdjesse • Marie – @llamalifeco • Sharon – @shelpfulSubscribe for free to Jesse’s Extra Focus newsletter: extrafocus.comCheck out Llama Life: llamalife.coCheck out Shelpful: shelpful.com ★ Support this podcast on Patreon ★

In this episode of ADHD Founders, Jesse, Marie, and Sharon unpack how energy-draining conversations, negative feedback, and reactivity can derail an ADHD entrepreneur’s entire day. They explore the difference between venting and vibe-killing, the power of structuring your day around creative flow, and how AI (or even Zapier!) can help you protect your dopamine. Plus: hilarious background setup fails, the ultimate customer sentiment filter, and one surprisingly perfect question for identifying your ideal user. This one’s for every founder who’s ever answered emails in their workout clothes without working out.Follow us on social media: • this podcast: @adhd_founders • Jesse – @adhdjesse • Marie – @llamalifeco • Sharon – @shelpfulSubscribe for free to Jesse’s Extra Focus newsletter: extrafocus.comCheck out Llama Life: llamalife.coCheck out Shelpful: shelpful.com ★ Support this podcast on Patreon ★

In this episode, Jesse, Marie, and Sharon dive into how they’re using AI tools like Claude and ChatGPT in their founder workflows for everything from coding whole apps in a weekend to meal planning and fighting writer’s block. Jesse shares how a bout of hyperfocus led him to build an iOS version of Wavepal (almost by accident). Sharon talks about testing AI agents with ChatGPT and the realities of building ADHD-friendly products like Shelpful. Marie breaks down how she uses AI for daily meal planning (and how it still manages to get the math wrong).The conversation spirals (in true ADHD fashion) into app subscription models, RevenueCat tips, the Apple App Store commission debate, and nostalgic computer games like Oregon Trail and King’s Quest.Follow us on social media: • this podcast: @adhd_founders • Jesse – @adhdjesse • Marie – @llamalifeco • Sharon – @shelpfulSubscribe for free to Jesse’s Extra Focus newsletter: extrafocus.comCheck out Llama Life: llamalife.coCheck out Shelpful: shelpful.com ★ Support this podcast on Patreon ★

In this episode, Marie, Sharon, and Jesse share updates on their startups and dive deep into the hidden challenges of ADHD entrepreneurship. From Marie’s struggles with context switching and dev motivation, to Sharon’s product launch jitters and personal branding journey, to Jesse’s course rollout and emotional marketing hurdles. This is a raw, funny, and relatable look at building products while managing neurodivergence. Expect candid moments about perfectionism, community-building experiments, and finding creative ways to get work done even when executive function is on vacation.Follow us on social media: • this podcast: @adhd_founders • Jesse – @adhdjesse • Marie – @llamalifeco • Sharon – @shelpfulSubscribe for free to Jesse’s Extra Focus newsletter: extrafocus.comCheck out Llama Life: llamalife.coCheck out Shelpful: shelpful.com ★ Support this podcast on Patreon ★