
Agentic Commerce and the Next Era of Retail Personalization: Trinadha Kandi, Managing Director – Customer & Marketing, Deloitte
In this episode of The Voice of Retail, host Michael LeBlanc welcomes Trinadha Kandi, Managing Director – Customer & Marketing at Deloittel, for a deep dive into how artificial intelligence is transforming personalization, customer engagement, and retail growth strategies.
Kandi begins by addressing one of the most persistent challenges in retail: the widespread confusion between targeting and true personalization. For years, brands have equated personalization with increasing the volume of messages sent to consumers. However, as Kandi explains, real personalization is about delivering contextually relevant, timely, and meaningful interactions that reflect individual customer preferences—not simply increasing communication frequency.
Drawing on Deloitte’s research, Kandi highlights that customers are significantly more likely to engage with and spend more at brands that deliver authentic personalized experiences. He explains how leading retailers are seeing measurable improvements in conversion rates, customer loyalty, and average order value by investing in omnichannel personalization strategies powered by advanced data and AI capabilities.
A major theme throughout the conversation is the evolution of AI in retail—from experimentation to real-world execution. Reflecting on insights from Shoptalk, Kandi notes that “agentic commerce” has moved beyond conceptual discussions into active deployment. Retailers are now launching AI-powered shopping agents capable of anticipating customer needs and orchestrating seamless experiences across touch points.
However, Kandi emphasizes that AI is not a plug-and-play solution. Success requires strong data foundations, cross-functional collaboration, and a willingness to rethink organizational structures and processes. Retailers must move beyond siloed channel strategies and adopt a holistic, customer-centric approach supported by continuous experimentation and learning.
The discussion also explores how organizations are structuring AI capabilities internally. Kandi points to the rise of centralized AI centres of excellence, enabling governance and scalability while allowing individual business functions to innovate within a coordinated framework.
Looking ahead, Kandi predicts that AI will quickly become table stakes across retail. The real differentiation will come from how brands integrate AI with authentic storytelling and brand identity—training systems not just on customer data, but also on tone, voice, and values to ensure interactions feel human and relevant.
The episode concludes with practical guidance for retailers: invest in discoverability, embrace conversational AI, and leverage data to anticipate customer needs. As AI reshapes how consumers search and shop, retailers must actively participate in shaping those journeys to remain competitive.
For more information:
- https://www.deloittedigital.com/us/en/insights/research/personalizing-growth.html
- https://www.deloittedigital.com/us/en.html
- https://www.linkedin.com/in/trinadh/
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
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