
She's Gotta Have It (1986) | Spike Lee’s $175k Debut That Gave Us Mars Blackmon | VHSSB
Susan sends us to Brooklyn this week for She’s Gotta Have It, the 1986 comedy-drama that launched Spike Lee. He wrote, directed, produced and edited it, and it only exists because his previous project, a bike-messenger film called Messenger, collapsed in 1984 when the money never arrived. So he wrote something he could afford: twelve days in the summer of 1985, on $175,000, with a non-union crew and no permits or insurance. Tracy Camilla Johns stars as Nola Darling opposite Tommy Redmond Hicks, John Canada Terrell and Lee himself, who played Mars Blackmon because there was no money to pay an actor.
She’s Gotta Have It won the Prix de la Jeunesse in the Directors’ Fortnight at Cannes before Island Pictures opened it in New York on 8 August 1986, in a single cinema. It went on to gross just over $7.1 million in the US, holds 91% with critics on Rotten Tomatoes, and in 2019 joined the National Film Registry alongside Purple Rain and Clerks. Lee remade it as a Netflix series in 2017. Not a bad return on twelve days’ work.
TRAILER GUY PLOT SYNOPSIS
In a world... of brownstones, bicycles and very large beds... one woman has made a decision. Nola Darling will not be tied down. Not by convention. Not by expectation. And certainly not by any one of the three men currently leaving their belongings in her bathroom.
Jamie has devotion. Greer has cheekbones. Mars has a bicycle, a pair of Air Jordans and absolutely no off switch. Each believes he is the answer. None has stopped to ask what the question was.
This summer... three men, one woman, and a Thanksgiving dinner nobody should have agreed to. She’s Gotta Have It. They’ve just gotta deal with it.
FUN FACTS
Mars Blackmon got his name from Spike Lee’s grandmother. Stuck for a name, Lee asked her, and she said: “I had a crazy uncle named Mars.” The same grandmother gave him the seed money for She’s Gotta Have It, saved from 50 years of Social Security cheques.
The Michael Jordan and Mars Blackmon Nike adverts began with She’s Gotta Have It. Wieden+Kennedy’s Jim Riswold and Bill Davenport saw the trailer, then the film, and rang the number listed for Spike Lee in the Brooklyn phone book. Lee thought it was a wind-up.
What sold Nike’s ad men on Mars Blackmon was that he keeps his Air Jordans on in bed. The first Spike Lee and Michael Jordan commercials aired in February 1988 for the Air Jordan III.
She’s Gotta Have It is in black and white except for one colour sequence, Nola Darling’s birthday dance, which Spike Lee called a homage to The Wizard of Oz.
The MPAA gave She’s Gotta Have It an X rating three times. Spike Lee pointed out that Body Double and 9½ Weeks had both been rated R, and kept cutting until he got one too.
Spike Lee kept it in the family: his father Bill Lee wrote the score and plays Nola’s father, his sister Joie Lee plays Clorinda, and his brother David Lee took the stills.
Law & Order star S. Epatha Merkerson made her screen debut in She’s Gotta Have It as sex therapist Dr. Jamison.
To research Nola Darling, Spike Lee circulated a questionnaire among 35 women. One question asked whether all men are “basically dogs”. The film suggests he got an answer.
The end credits of She’s Gotta Have It proudly announce that the film contains no Jerri curls and no drugs, and thank Nike, Reebok and H&H Bagels.
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