In this vlog, Jonathan Aymin travels to San Antonio, Texas, to conduct a full venue audit for a wedding venue hosting about 50 weddings per year, with the goal of doubling that number. Jonathan breaks down exactly what a venue audit is, who it’s for, and how it helps owners identify blind spots in their business operations and marketing.
With experience from hosting over 6,000 weddings nationwide and managing a team of nearly 100 event professionals, Jonathan and the Common Sense Events team bring real-world expertise from venues across the country. He dives into what separates thriving venues from struggling ones, uncovering the difference between people problems and process problems, and how systemizing your business can safeguard long-term sustainability.
He covers the full audit process: from initial contact and setup to actionable findings that reveal where revenue is being left on the table. Jonathan analyzes marketing gaps, lead handling systems, and advertising strategies, from Google and Meta ads to organic social media content, showing how the right marketing and automation tools can transform booking results.
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