Storytelling: Misdirection

We are constantly inundated with something new and improved. It seems almost impossible to keep up and we scramble for new tools. But what if we could pare back a lot and stay with a lot less? How can we achieve a much bigger "wow factor" with a lot less?

It's not important to win an argument in person. However, when writing a book or creating a presentation, you need to get a slightly new idea across. However, what if the client has a strong counter-opinion? In this episode we look at how to use misdirection to get across an idea that's new and make it feel like it was the client's idea all along.

Notice something strange when you tell a story. People are always waiting for you to finish because they want to know the point of the story. This subtle curiosity level gives us an advantage. It means that we can play director and change the path of the story. Every story seems to have a predefined pathway; yet what if we took one story and swung it in different ways? Wouldn't that be amazing? Let's find out how it's done.

One-on-one consulting seems logical, even superior to group consulting. It's why clients consistently prefer it. Which is why it seems almost reckless to move to group consulting. All the obvious fears bubble up madly. How can we tackle these fears and keep the client more than happy? Let's find out in this second episode.