The Better Together: Customer Conversations Podcast podcast

FC BAYERN: Optimizing for next-level fan engagement and game-day operations, in real time

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Dominik Winter, head of development and process at FC Bayern München, talks with Thulium CEO Tamara McCleary, about why it was mission-critical to enhance the fan experience by integrating their data to deliver a more personalized and targeted omnichannel experience, catering to individual preferences, from parking to purchases. 

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