497: No Boring Brands

Rachel discusses the benefits and strategies of using podcasts as a content engine, the essential elements of creating a podcast, and much more! Rachel Elsts Downey is the founder and CEO of Share Your Genius. She is an expert storyteller, mom of 3, wife of 1, and leader of the crew who creates the Genius Magic. She's passionate about empowering impact-driven brands and their visionary leaders to create content that fosters human connection, builds community, and achieves remarkable business outcomes.

Erika talks about co-innovation, ecosystem building, her three-phase framework, and much more! Erika Woldman Hecht is the founder of Market Ascent, the creator of the Growth Through Industry Leadership™ (GTIL) framework and author of The Leader Effect. ™ She is on a mission to create a better future by helping more technology companies realize their fuller potential, faster.

Aidan talks about leveraging memes and skits for B2B marketing, the power of humor in marketing, overcoming skepticism, and much more!

Lee shares insights on transforming traditional sales methods into client-centric consultations, talks about his new book, 'The First Meeting Differentiator', the importance of personalization in sales interactions, provides actionable strategies, and much more!

Devin returns to talk about practical tips for networking, leveraging books as strategic tools, the benefits of giving away your complete methodology, and much more! Suzanne Evans went from secretary to seven-figure CEO and is now known as the "tell-it-like-is", no fluff boss of business building. She provides support, consult, and business development skills to the over 30,000 entrepreneurs enrolled in her wealth and business building programs.

Suzanne returns to discuss the importance of discipline, consistency, the power of speaking, and much more! Suzanne Evans went from secretary to seven-figure CEO and is now known as the "tell-it-like-is", no fluff boss of business building. She provides support, consult, and business development skills to the over 30,000 entrepreneurs enrolled in her wealth and business building programs.

Raul discusses strategies for sustainable growth, the importance of alignment to values, insights on lead generation and much more!

Ellen returns to talk about her book "The Bitch Slap of Truth", maintaining attention in the rise of AI, maximizing LinkedIn, and much more! Ellen Melko Moore is a social selling expert who has worked with hundreds of service-minded entrepreneurs to create compelling and powerful brands through remarkable content. She got her B.A. and M.A. in Literary Studies from Northwestern University in Chicago, then taught creative and persuasive writing at the University of Denver.

Chris returns to talk about the realities of entrepreneurship, overcoming burnout, his new book, The Long Haul Leader, and much more!

Stephen talks about becoming a leading expert in innovation, the Personality Poker card game, his corporate certification program, and much more! Stephen Shapiro began his journey in innovation 25 years ago, founding and leading a 20,000-person innovation practice at Accenture. Today, as the author of seven books, including his latest, PIVOTAL: Creating Stability in an Uncertain World, he continues to challenge the status quo and inspire creative breakthroughs. His Personality Poker® card game has been played by over 250,000 people, helping organizations create high-performing innovation teams.