Hira is a conversion copywriter and strategist. She has written for brands that you already know of! She helped raise $1.5M through emails and VSLs in partnership with two agencies this year.
We get into everything freelance, from building a brand from scratch to working with clients all over the world.
She also discusses how her own experience in college led her to realize the lack of opportunities for women in her community and inspired her to empower them through coaching and community building.
You can check out her website and subscribe to her weekly newsletter:(https://hiraosama.com/newsletter/), where she talks about marketing, psychology, and how to give buyers what they really want.
Hira lives in Pakistan with her husband and two kids and enjoys her evening with chai and a good show.
Connect with Hira:
Website: https://www.hiraosama.com/
Instagram: https://www.instagram.com/hiraosamasocial/
Twitter: https://twitter.com/hiraosamasocial
Email: [email protected]
Connect with SoloVenture:
Get Updates & Exclusive Content: https://soloventure.co/
Instagram: https://www.instagram.com/soloventure.co/
TikTok: https://www.tiktok.com/@soloventure.co
00:00:00 Introduction
00:04:02 Empowering women through education
00:08:15 Copywriting in Pakistan
00:11:58 Overcoming fear of public speaking
00:16:49 Building a personal brand 00:21:06 Breaking into copywriting
00:30:18 Carving Out Family Time
00:33:25 Work-life balance as a parent
00:35:34 Prospecting
00:39:31 Joining a mastermind
00:43:06 Email copywriting and VSLs
00:48:08 Clients' reactions to cultural differences
00:51:14 Assumptions and breaking stereotypes
00:56:13 Major setbacks & Learning
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