#215 [REPLAY] Behind the Scenes of Viral Music Marketing Campaigns with Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group

✨  Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group ☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group ☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown☁️ Behind the scenes of building the TikTok influencer network at Universal Music Group ☁️ What goes into launching creative marketing campaigns for top artists like Ice Spice ☁️ Strategies for breaking into the music marketing industry Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Mackie Swoger, Senior Manager, Marketing @ Hulu☁️ Mackie’s story of resilience and adaptability in the entertainment world☁️ Career-defining lessons learned from 10+ college internships☁️ How to break into entertainment marketing and stand out☁️ Strategies for building confidence in a competitive field☁️ Behind-the-scenes insights into entertainment marketing campaignsJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode where she breaks down the 8 red flags that could be holding your resume back, from missing metrics to vague bullet points, formatting mistakes, LinkedIn inconsistencies, and more. A must-listen for marketing girlies ready to make their resume clearer, stronger, and recruiter-approved. Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Laura Galvan, Director of Social Media at Favorite Daughter☁️ From no social media experience to leading a viral brand account☁️ How employee-generated content replaces influencers and drives sales☁️ The strategy behind live shopping and selling high-ticket products☁️ The power of networking, coffee chats, and shooting your shot☁️ Why passion and persistence matter more than having the perfect resumeJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode on how to build standout mock campaigns that actually help you land marketing opportunities. She’ll share how to use Campaign Studio by Sky Society to create polished, portfolio-worthy campaigns that feel strategic, professional, and recruiter-ready.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Elle Rudnick, Manager of Integrated Marketing at Rare Beauty☁️ Why Elle left a stable career in merchandising to start over in marketing☁️ How she reframed a “step back” as a long-term career investment☁️ What consumer marketing actually is (and why brands are investing in it)☁️ How to stand out in interviews when you don’t have direct experience☁️ The mindset shift that helped her grow beyond chasing titles☁️ Why the right team matters more than the “perfect” jobJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode where she breaks down exactly how to land a marketing job, even if you’re not qualified on paper. From building a standout portfolio to leveraging transferable skills and going beyond the application, she shares actionable strategies to help you get noticed, stand out, and confidently shoot your shot.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Jamie Dinar, Director of Social Media & Community Marketing @ Glossier☁️ Resume and interview tips for aspiring social media marketers☁️ How to think long-term about your career☁️ Community and social marketing strategiesJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode where she shares her top tips for creating a marketing portfolio that feels like you while still standing out to employers. From design and inspiration to balancing creativity with professionalism, this episode is your go-to guide for building a portfolio that actually works.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Gelila Debebe, Sr. Manager of Acquisition Marketing at Savage X Fenty by Rihanna☁️ How Gelila went from no experience to landing her first big internship through a standout cover letter☁️ Why getting rejected hundreds of times actually helped her career☁️ How posting TikToks for 30 days led to job offers and real marketing experience☁️ What growth & acquisition marketing actually is (and how it drives revenue)☁️ The strategy behind getting promoted from coordinator to senior manager in under 5 years☁️ Why documenting your wins is the key to getting promoted☁️ Balancing a full-time marketing career with being a content creator Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co