
Ep 254 How to Win in the Federal Government Market with Paul Adler
In this episode, Shawn sits down with Paul Adler, a veteran strategist in global revenue growth and a trusted advisor for companies entering the complex world of Federal Government markets. With decades of experience guiding businesses through the intricacies of federal contracting, Paul shares practical insights, battle-tested strategies, and hard-won lessons for founders and executives ready to scale through government channels.
Whether you’re a startup looking for your first pilot program, or a scaling company considering the government as a strategic customer, this episode offers the clarity and context you need to succeed.
🎧 What You’ll Learn:-
Why the Federal Government "market" is very different from a government “contract”
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What makes the U.S. Government a unique and relationship-driven buyer
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Why commitment and focus are non-negotiables when entering this space
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The best first steps a company should take—and the common mistakes to avoid
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How to think about networking, certification, and timing in your market entry
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Why subcontracting often beats aiming for the "prime" position from day one
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A real-world success story of an entrepreneur who pivoted to win federal business
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The truth about lobbyists, political shifts, and procurement dynamics
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Strategic entry points into government markets
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Building trust and brand in a relationship-first ecosystem
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Targeting decision-makers and navigating procurement
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The role of mentors and proven success stories in early wins
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Long-term thinking in a highly regulated, highly competitive environment
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🌐 Website: www.thepauladler.com
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📧 Email: linkedin.com/in/pauladler1
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