The Science of Advertising Show podcast

#7 How To Create Effective Brand Storytelling

Rewind 15 seconds
Fast Forward 15 seconds

Darrell Lea | Budget Direct vs AAMI | Rhonda and Khatut 

On today's show, we'll take a look at Darrell Lea's new campaign that pokes fun at the famous Cadbury Gorilla creative. Compare The Pair this week pits AAMI Does against Budget Direct's UFO campaign. Also from AAMI this week is the Classic Creative featuring Rhonda and Khatut.


The Science of Advertising Show

Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.

Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! 






If you want to know how we can help you with your advertising, contact Direct Response Media at

More episodes from "The Science of Advertising Show"