B2B PR with Yasmine Triana

The pandemic has changed the face of many industries, but how has it changed the landscape of B2B PR? And what does it take to work in this fast-paced area of PR? In today’s episode of We are pr., Account Director Emma Arthurs and Head of PR Yasmine Triana discuss all things B2B. To find out more about our B2B portfolio visit rooster.co.uk and check out what we’re up to day-to-day across our socials @roosterpr.

Interested in hearing direct from Rooster’s engine room on the changing travel landscape? You should be… In this episode of We are pr., we hear from Senior Account Executive Hannah Carlisle and Account Manager Charlotte Wright, who discuss how the travel landscape has changed over the last year and how their strategy has pivoted to ensure they’re able to continue securing top tier coverage for clients. Find out more about Rooster on our website, rooster.co.uk, and check out what we’re up to day-to-day across our socials @roosterpr.

In this special episode of We are pr., Julie Aguilera Kemp talks mental health breakthroughs, simple tips for keeping your head high, and microbreaks we can take to keep ourselves motivated with chartered psychologist and wellness expert Suzy Reading. Suzy Reading is a chartered psychologist specialising in wellbeing, stress management, and facilitating healthy lifestyle changes. She works with individual clients to nurture head, heart, and body to empower them with the tools for self-care. She also works closely with brands like Tempur as a sleep expert and writes for Psychologies Magazine and Neom Organics. Find out more about Suzy's work on her website: www.suzyreading.co.uk For more on wellbeing from Suzy, read her 5 Tips To Wellbeing blog on our site: https://rooster.co.uk/newsroom/2021/04/19/5-ways-to-protect-your-wellbeing-post-lockdown-by-suzy-reading/

In this episode of We are pr., four Roosters share their unique experiences and stories on how they arrived into the world of public relations. You’ll hear how Natalie moved from journalism and James from sailing yachts, Emma’s change from in-house to agency, and Arabella’s path through internships. In this insightful episode, the Roosters’ discuss the valuable skills they see as vital in order to have a successful career in publications, tips and recommendations on how to get into PR, and some of the transferable skills people can make use of, should they be looking to change careers. Find out more about our twenty-one years of PR experience on our website, rooster.co.uk, and see what we're up to day-to-day with across our socials — @roosterpr.

In this latest episode of We are pr. Rooster’s Charlotte Wright speaks with Katie McGonagle, Features & Supplements Editor of UK travel trade magazine Travel Weekly. They discuss how the title and travel journalism has had to adapt in the wake of the pandemic, the important role travel agents will play as tourism resumes, the future of travel, and sustainability in tourism. Find out more about Travel Weekly here: https://www.travelweekly.co.uk/ Follow Rooster across social @roosterpr and head to our website www.rooster.co.uk to find out more about what we do for clients in the travel & tourism, consumer & lifestyle, and business & corporate sectors.

It’s no secret that consumer habits have changed radically in the year since lockdown, so what does that mean for the portfolio of consumer and lifestyle clients at Rooster? In this episode of We are pr., Associate Director Julie Aguilera Kemp and Senior Social Manager Zac van Manen chat with Senior Account Manager Natalie Garland about journo desk drops, working from the kitchen table, the social shift to ecommerce, and our dream consumer and lifestyle clients. Find out more about our consumer and lifestyle portfolio at www.rooster.co.uk or across social @roosterpr.

In Rooster's first podcast for 2021, Senior Social Manager Zac chats with Account Director Jo to run through our process on marrying PR and social for integrated accounts. From top-level strategy to day-to-day management, there are many advantages to bringing your PR and social together at the same agency. Clear messaging, crisis management in one place, simple team-to-team communication, and strong campaign distribution means your PR and social efforts are complemented by expertise across the board. And yes, this applies to ecommerce as well. Curious to learn more about the specifics? Have a listen. If you want to see how Rooster presents itself across social, follow us everywhere @roosterpr.

As the year comes to a close, a few of the Roosters reflect on what has, quite frankly, been a year like no other. They’ll share with you the challenges they’ve faced, both personally and professionally, as well their hopes for 2021. Stick it out to the end for a fun Christmas food gag. So here it is, our wrap up of 2020. Here's to a brighter 2021! From all of us at Rooster, we wish you all a merry Christmas and a happy New Year. Find out more about Rooster at https://rooster.co.uk/ or find us across social at @roosterpr.

As we head back into winter, Elsa Findlay caught up with Camptoo's UK founder Ed Bassett to chat about how the campervan sharing economy platform embraced the opportunity for a safer, more self-contained summer this year as British travellers opted for the traditional staycation. Ed talks us through Camptoo's approach to planning during a pandemic, the importance of flexibility when adapting to our new normal, and how tourism boards have contributed to domestic travel marketing in an impossible year. Find out more about Camptoo at www.camptoo.co.uk. Follow Rooster across social @roosterpr.

When your organisation’s business objective is to promote London’s diverse offering to an international audience, in order to attract visitors and help grow London’s economy, how do you adapt when a global pandemic hits? In this episode of We are pr. we spoke with Feeroza Patel, Head of Corporate Communications and Public Affairs at London & Partners, who tells us of the innovative virtual and hyper-local campaigns the organisation launched in the wake of the pandemic. Find out more about Rooster at our website, www.rooster.co.uk, or across social @roosterpr.