The Ecommerce Roadmap podcast

343: 3 Things That Are Working On Social Media Right Now

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Does social media feel harder than it used to? You're not imagining it. Reach is shrinking, the rules keep changing, and a lot of store owners are ready to walk away entirely.

Before you do, listen to this. I sat down with Melissa Davies, our Inner Circle social media coach and founder of Bike Pretty, and asked her to share exactly what's working right now. She sells a niche, high-ticket product, spends barely $10,000 a year on ads, and has one of the lowest customer acquisition costs I have ever seen. Her secret is organic, and you can copy it.

In this episode, you'll discover:

  • The one number that tells you whether a post is actually working (and it's not likes or comments)

  • The platform your customer is still opening every day, even if you think she's "too young" for it

  • How to post consistently without getting sucked in for 3 hours

  • The goldmine of customer research sitting in your inbox right now

  • The posting frequency that sounds completely unreasonable, and why it's easier than you think

If you've been thinking about quitting social media, please, please read this first. I promise it's simpler than you think.

 

RELATED LINKS:

Learn more about the Inner Circle here: https://www.thesocialsalesgirls.com/inner-circle-membership

The Most Powerful Marketing Activity https://www.thesocialsalesgirls.com/blog/the-most-powerful-marketing-activity-episode-285

Create a Successful, Stress-Free Video Strategy https://www.thesocialsalesgirls.com/blog/create-a-successful-stress-free-video-strategy-episode-276

The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257

 

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