292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion!

Black Friday doesn't need to be stressful — or even complicated. In this episode, Susan and Melissa share what actually works for small ecommerce stores during the busiest shopping season of the year. You'll learn: Why your sale doesn't have to happen on Black Friday How to keep your campaign simple and effective The one-message strategy that consistently wins How to build a high-converting early access list What to offer (and what to skip) this season   RELATED LINKS: The Most Valuable Subject Line You'll Ever Use https://thesocialsalesgirls.com/the-most-valuable-subject-line-youll-ever-use/ Your November Marketing Plan In 3 Simple Steps https://thesocialsalesgirls.com/your-november-marketing-plan-in-3-simple-steps/ A $14K Pop-Up Shop Promo https://thesocialsalesgirls.com/a-14k-pop-up-shop-promo-using-pod-episode-269/ Have You Done The Planning To Have Your Best November On Record? https://thesocialsalesgirls.com/have-you-done-the-planning-you-need-to-do-to-have-your-best-november-on-record/

When business feels hard, it's not because you're doing it wrong — it's because you're human. In this episode, Susan and mindset coach Krista Williamson talk about the patterns that keep store owners stuck — and how to shift them so you can think clearly and make better decisions. You'll learn: Why frustration with ads or slow results is normal How to pause before reacting (and actually solve the problem) Why hiring help isn't a "set it and forget it" move How to separate facts from feelings when business feels discouraging Why you can't buy a solution — but you can learn to lead yourself   RELATED LINKS: Stop Ignoring Your Mindset https://thesocialsalesgirls.com/stop-ignoring-your-mindset-its-a-powerful-tool-episode-289/ Ditch your decision fatigue. I'm giving you my framework. https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/ Stop spinning and get more done! https://thesocialsalesgirls.com/stop-spinning-and-get-more-done-episode-114/ The 3 Books That Changed My Life https://thesocialsalesgirls.com/the-3-books-that-changed-my-life-episode-278/

If sales are trickling in, and you're tempted to start running ads, this episode is for you. Susan and Inner Circle coach Melissa Davies walk through how to decide if you're ready for ads—and what to focus on first if you're not. You'll learn: The real cost of getting a sale from an ad How to know if you have a traffic problem or a conversion problem The 3-part sales funnel every store owner should track Simple, organic strategies to increase sales before you spend a cent When to add ads—and how to do it strategically without wasting money   RELATED LINKS: The Powerful Work That Will Get You To Your Goals Behind the Scenes of a Six-Figure Sales Funnel Build A Massive Audience With A Brand Video How To Use Collaborations To Get Traffic and Sales Make your website a lead generating machine  

In this first episode of our Mindset Mini-Series, I sit down with my  longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions. This isn't about manifesting or "just being more positive." It's about interrupting the patterns that keep you stuck and creating new ones that help you move forward. You'll learn: ✔️ Why your brain is wired to keep you "safe"—not successful ✔️ How to spot the stories that are sabotaging your progress ✔️ Why the problem you think you have… might not be the real problem ✔️ The one belief Susan carried for years that nearly tanked her marketing ✔️ A practical 4-step mindset framework you can start using today Get Krista's Cheat Sheet: https://krista-williamson.kit.com/mindset   RELATED LINKS: Stop spinning and get more done! https://thesocialsalesgirls.com/stop-spinning-and-get-more-done-episode-114/   Ditch your decision fatigue. I'm giving you my framework. It's brilliant. https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/   The 3 Books That Changed My Life https://thesocialsalesgirls.com/the-3-books-that-changed-my-life-episode-278/   I'm Doing Something Scary https://thesocialsalesgirls.com/im-doing-something-scary-episode-283/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are some store owners seeing big growth this year while others feel stuck? The answer? It's not more work. It's better focus. In this episode, you'll learn: ✔️ Why strategic planning (not just tactics) is the difference-maker ✔️ What top-performing store owners do before asking for help ✔️ How to identify the one metric that moves your business forward ✔️ Why showing up with clarity gets you better coaching ✔️ The "front door product" strategy that's driving real growth   RELATED LINKS: Growth Strategies from my Mastermind (Part 1) https://thesocialsalesgirls.com/growth-strategies-from-my-mastermind-part-1-episode-151/   Growth Strategies from my Mastermind (Part 2) https://thesocialsalesgirls.com/growth-strategies-from-my-mastermind-part-2-episode-152/   Golden Advice from a Multi-6 Figure Maker https://thesocialsalesgirls.com/golden-advice-from-a-multi-6-figure-maker-episode-273/   Jen's Coaching call: The plan for $20K months https://thesocialsalesgirls.com/jens-coaching-call-the-plan-for-20k-months-episode-264/   How Natalie Built Her Multi-7 Figure Shop https://thesocialsalesgirls.com/how-natalie-built-her-multi-7-figure-shop-episode-272/  

It's so normal to feel a little helpless when your sales are down. But here's what I know: You have more control over your results than you think. Today I'm giving you a strategy you can use to take control, get out of your slump, and avoid this happening again. You'll Learn: The 3 metrics that always reveal the real problem Why feelings aren't facts—and what your Shopify data actually says How to stop comparing month-to-month and get real context The simple weekly tracking habit that will change your business How to ask better questions (and get better support)

Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the problem… or if it's something else entirely. Here's what you'll learn: ✔️ How to tell if your store's traffic is the problem ✔️ What your add-to-cart rate really means ✔️ Why your popup submit rate is the secret signal you're overlooking ✔️ The most common mistake store owners make when diagnosing slow sales ✔️ How to use Klaviyo's "sales from signup forms" report to make smart changes   RELATED LINKS: How To Get Affordable, Quality Traffic https://thesocialsalesgirls.com/how-to-get-affordable-quality-traffic-episode-235/ 2x Your leads from the traffic you have https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/ Do you have the wrong traffic? A quick way to tell https://thesocialsalesgirls.com/do-you-have-the-wrong-traffic-a-quick-way-to-tell-episode-50/ Are you leaving $ on the table? Here's what you MUST know about Popups https://thesocialsalesgirls.com/are-you-leaving-on-the-table-episode-27/  

When someone asked, "Which marketing activity actually moves the needle?" we knew we had to talk about it. Because the answer isn't what you think. In this episode, Susan and Melissa (Inner Circle coach and owner of Bike Pretty)  unpack why your store needs multiple touchpoints—and how to simplify without sacrificing growth. What You'll Learn: ✔️ Why customers rarely buy after just one click ✔️ The truth behind "this isn't working" ✔️ How to use your Shopify conversion paths to find what's really bringing in sales ✔️ The easiest way to keep showing up (without reinventing the wheel) ✔️ What to repeat—and what to fix—when sales are slow   RELATED LINKS: Should You Hire Someone to Make Your Reels? https://thesocialsalesgirls.com/should-you-hire-someone-to-make-your-reels-episode-277/ The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://thesocialsalesgirls.com/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257/ What happens when you put Marketing First https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/ The Stress Free Content Plan That Built A Huge Audience:  https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

If your ecommerce sales have hit a plateau around $2K/month, and you're wondering why it's not growing, this episode is for you. We'll break down the one core reason most stores get stuck—and how to shift your strategy so you can grow without sacrificing profit. This isn't about running a sale or throwing money at ads. It's about fixing the root problem—and building a business that's sustainable, scalable, and aligned with your goals. What You'll Learn: Why your business is likely out of alignment—and how to fix it The problem with chasing growth before your offer is clear The 3 questions every potential customer needs answered How to grow past $2K/month without running discounts or promos The most profitable thing you can do before you invest in more traffic   RELATED LINKS: 2 Simple Steps To A Better Conversion Rate https://thesocialsalesgirls.com/2-simple-steps-to-a-better-conversion-rate-episode-268/ What to Do When You Have More Time Than Money in Your Business https://thesocialsalesgirls.com/what-to-do-when-you-have-more-time-than-money-in-your-business-episode-262/ This Will Get You Unstuck https://thesocialsalesgirls.com/this-will-get-you-unstuck-episode-233/ How to Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

Today, I'm sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness to talk about the power of stepping away, creating space, and taking a leap toward your next chapter. 💡 In this episode, you'll learn: What a business retreat really looks like—and why it's not just a vacation Why Suzi designed the Trailblazers Retreat for established business owners ready for a shift What past attendees say they've walked away with: clarity, connection, and confidence How stepping away on purpose can help you reconnect with your next big move Want to join us in Crete this October? CLICK HERE!