212. The thing everyone forgets about Conversion

Megan Jock-White is a newish member of our Inner Circle who has a couple of tricks up her sleeve that will educate, inspire, and maybe even transform you as a business owner. Megan has some solid tactics that she’s been using to create high converting offers that really get her perfect customers lined up and waiting to buy. She’s a master motivator, and she uses scarcity, urgency, and exclusivity, so effectively in her marketing and messaging. The real gold is the little habit Megan uses to keep herself and those around her in a positive mindset as she grows her online sales in baby steps. Listen for it, because it can be a game changer for you. Listen in and learn: 🧑‍🤝‍🧑How Megan uses “Exclusivity” to find her very best customers 📈The genius analogy Megan uses to remind herself what progress really looks like 🏅How to set goals around things you can control and stay consistent RELATED LINKS: Visit Megan’s Online Store: www.windsorlanedecor.com Do You Have These 7 Habits That Predict Success? https://thesocialsalesgirls.com/do-you-have-these-7-habits-that-predict-success-episode-205/ How This Tiny Shop Quadrupled Sales By Changing One Thing https://thesocialsalesgirls.com/the-story-of-how-this-tiny-shop-quadrupled-sales-by-changing-one-thing/ How Long Will It Take To Reach Your Goals? https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/ Our Favorite Strategies For Success In 2024 https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Have you ever found yourself at the end of a failed event or product launch, flopping around and feeling like a failure? Almost all of us ( including me) forget this one thing when we are setting our sales goals, planning our marketing events, and even when we are analyzing our results. In this power-packed episode, I’m walking you through the critical step you’ve probably been missing, and how you can use your data to course-correct. All while giving your mindset a boost. You’ll learn: 🧩The sales puzzle piece you’ve been completely missing 🖼️How to get the “Big Picture” AKA your sales funnel 📈The importance of analyzing each funnel stage—awareness, traffic, and conversion—to predict and enhance sales outcomes. ⌛how to incorporate urgency, scarcity, and exclusivity to boost your offers 🏆A data-driven way to set sales goals Listen in and see why your latest event really flopped (and how to fix it next time). RELATED LINKS: Why You’re Not Getting Results: https://thesocialsalesgirls.com/why-youre-not-getting-results-episode-1/ How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ Not Getting Sales? Here’s How To Figure Out What’s Wrong: https://thesocialsalesgirls.com/ten-months-of-sales-at-my-new-store-episode-15/ How To Solve Your Sales Problem: https://thesocialsalesgirls.com/how-to-solve-your-sales-problem-episode-70/ What You CAN Do When Nothing’s Working: https://thesocialsalesgirls.com/what-you-can-do-when-nothing-is-working-episode-74/ 8 Ways To Get Sales NOW: https://thesocialsalesgirls.com/8-ways-to-get-sales-now-episode-125/

I sat down recently to speak to Rhonda Collins, founder of ToyCycle, a resale marketplace that sells new and gently used toys and baby gear. Rhonda has been in the Inner Circle for over a year, but she was mostly flying under the radar, quietly doing the work. Then one day she showed up in our Facebook group with some Year-Over-Year results that completely blew my mind. So I knew I needed to get her on the podcast to find out how she did it. You’ll learn: 🏆The one monthly marketing activity that has exploded ToyCycle’s sales 💡 The importance of understanding your sales funnel 😀The value of understanding your audience in maximizing ad spend Listen in to learn from Rhonda’s explosive year of growth. RELATED LINKS: Rhonda’s website: www.toycycle.co Don’t risk making this mistake. Behind the scenes of a 6 figure Sales Funnel: https://thesocialsalesgirls.com/dont-risk-making-this-mistake-behind-the-scenes-of-a-6-figure-sales-funnel-episode-176/ How To Get Reliable Sales Every Day: https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/ Here’s How To Find Your Future Buyers: https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now  

Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind? In this episode I’m sharing a process for slashing the items on your “To Do List” without creating even more stress about all the things you’re not doing.  Listen in and learn: Why a big “TO DO LIST” is the Kiss of death for people like us. The 3 step process to figure out what your Business needs right now. How to spend more time working in your zone of genius.  Episode website: http://thesocialsalesgirls.com/slash-your-to-do-list-and-get-better-results-episode-168 Links mentioned in this episode: https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

If there is ONE thing that nearly all ecommerce store owners have in common it’s this – they’re chronically underpaid and overworked. And on top of that, many are struggling with debt repayments that gobble up their profits and prevent them from growing. In this episode, I’m talking with Ciara Stokeland, the author of “Inventory Genius” about strategies any store owner can use to stop struggling to make ends meet, turn the ship around, and emerge debt free and profitable. Listen in and  learn: 😁 How setting profit goals helps you make better business decisions ❌ Why more sales may NOT be the answer to your money problems 📈 How to commit to the process and track your progress This game-changing method might just flip the script on your financial struggles.   RELATED LINKS: Ciara’s Website: www.ciarastockeland.com A Profit First Expert Shares How To Manage Inventory: https://thesocialsalesgirls.com/a-profit-first-expert-shares-how-to-manage-inventory-episode-82/ Do This Now And Be More Profitable: https://thesocialsalesgirls.com/do-this-now-and-be-more-profitable-episode-204/ Will You Take Charge And Pay Yourself More? https://thesocialsalesgirls.com/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188/ Pricing To Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/

Way back in late 2016 I thought it would be a great idea to start a membership. I called it the Inner Circle, and it was for people like me. Ecommerce store owners who were trying to grow their sales. I opened the membership to about 70 people. I did it because I thought it would be the easiest way to offer support and teach them what I had learned the hard way. I couldn’t have been more wrong. It just about killed me, and 5 months after I started, I was ready to close the doors. What I know now is that a Membership is a great way to provide ongoing training and support. The truth is that I was doing it wrong. In early 2017 a friend recommended I follow Stu McLaren, because he knows how to set up a Membership program that really works for the students, and doesn’t almost kill you, lol. I followed Stu, joined his program, and learned how to build an amazing Membership program. That was almost 7 years ago. Since then, we’ve taught thousands of store owners how to grow a profitable eCommerce business, and the Inner Circle has generated millions of dollars in revenue.  We have an amazing team of 20 women. I’m so proud of how they help our members make progress, and I am thrilled to be able to pay them very well, and provide a flexible workplace. I’m sharing this with you because a few years ago I realized that what I have learned about memberships for services can also be applied to eCommerce stores. In fact, eCommerce store owners can set up memberships that generate enough revenue to pay their bills every single month. I’m sure you can imagine what’s possible when you have thousands of dollars of recurring revenue coming into your business every single month. If you’d like to learn more - click here. You can watch or listen to a conversation I had with Stu McLaren about how eCommerce store owners like you are implementing profitable Memberships right now. Talk soon, PS: Stu is running a free workshop that will show you how to create your own recurring revenue stream. “Turn What You Already Know, Love, And Do Into A Profitable Membership Business” starts on April 4th  and runs until April 12th You can get registered to receive it here: https://membershipworkshop.com?ref=ftlmi

In this episode, I revisit my bumpy eCommerce journey, sharing the good, the bad, and the ugly that eventually led to my success. Despite the struggles, what came out of them is valuable for anyone feeling the slow grind of business growth. We've kicked off the Reliable Revenue course, and for those who couldn't join, I'm offering 4 actionable steps you can implement this year to see significant progress. Dive in to discover these strategies and learn how consistent effort can transform your business journey. RELATED LINKS: A Year Of Collaborations https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/ The Powerful Work That Will Get You To Your Goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

Susan sits down to chat with The Social Salesgirls’ new Inner Circle Foundations coach, Chontelle Fossey. Chontelle has really seen her business take off in the past few years, and she’s navigated it all with ease because of her methodical, strategic approach to building a solid foundation for her online houseplant business.   Chontelle will reveal how our Ads Made Easy course can transform your business by: 🎯 Building a dedicated audience of future buyers. 💰 Growing your audience cost-effectively by keeping your best ad on evergreen. 🚦 Sending high-quality traffic to your site by completing the Ads Made Easy testing process. 🛠 Establishing a solid sales funnel and a system for acquiring new customers monthly.   She also gives us her top tip for success when building an ecommerce business. Listen in and get the skinny on fast-tracking your store's growth with our newest coach’s  insights.   RELATED LINKS: Chontelle’s website: https://thelilypot.co.nz/ Episode 123 - Ads Made Easy: https://thesocialsalesgirls.com/10x-your-audience-in-the-next-30-days-episode-123/ The Secret Way To Make Big Progress With Chontelle Fossey: https://thesocialsalesgirls.com/the-secret-way-to-make-big-progress-with-chontelle-fossey-episode-124/ Build A Massive Audience With A Brand Video: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/  

Susan shares the 7 habits that are the best predictors of an online store’s success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle.  Tune in and find out if you’ve got these 7 habits that predict success! RELATED LINKS: Want Better Results? Do This First. https://thesocialsalesgirls.com/want-better-results-do-this-first-episode-128/   How Long Will It Take You To Reach Your Goals? https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/   Here’s What To Do Differently In 2024 https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/   How To Reach Your BIG Goals This Year https://thesocialsalesgirls.com/2024-how-to-reach-your-big-goals-this-year-episode-197/

In this episode, we share a pricing strategy that most store owners don’t use. Once you understand how it works, and start implementing it in your store, you’ll have the potential to be much more profitable. Most importantly, you’ll have a better understanding of how to pay yourself, hire help, and make your business profitable for the long term.   You’ll learn: Why you can’t afford to sell anything for $10. A different way to calculate the selling price of your products. How to make sure you get paid and have funds available to hire help Listen in as Susan shares this pricing strategy, and explains how you can use it effectively in your business. RELATED LINKS: The Secret To Getting Paid https://thesocialsalesgirls.com/the-secret-to-getting-paid/   A Lesson On Fixing Your Cash Flow https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/   Grow Up Your Business And Get More Profit https://thesocialsalesgirls.com/grow-up-your-business-get-more-profit-episode-77/   Gross Profit: Will You Take Charge And Pay Yourself More? https://thesocialsalesgirls.com/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188/