The Relentless Pursuit Podcast podcast

From 1.6 GPA to CEO of 39 Clinics | Josh Hudson on Hormones, Discipline & Legacy

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Josh Hudson grew up in small-town Wisconsin, nearly failed out of college with a 1.6 GPA his first year, and took a $60,000 pay cut to throw $5,000 into a business nobody had heard of yet. Today he is the co-founder and CEO of OptimizeU, a hormone optimization and performance recovery company with 39 locations coast to coast and 150 employees whose families depend on the decisions he makes.

This episode covers the full road. Psychiatric nursing and what three years with true schizophrenia patients taught him about staying calm under pressure. Hospice care and what walking families through death taught him about time. Medical device sales, a racquetball court conversation that changed everything, and the grind of building a clinic from scratch while cleaning the office alone for six months. Josh and Joe go deep on the collapse of testosterone in young men, the danger of self-managed hormone use, what women are being told that is flat out wrong, long COVID's hidden hormonal impact, the 80 versus 95 delegation trap that keeps driven men stuck, the weight of 150 employees, and what it really means to build a life worth protecting.

This one earns it.

What you will hear in this episode:

A 1.6 GPA first year of college, renal failure, and doing his degree completely backwards What psychiatric nursing taught him about tone, calm, and staying grounded under pressure Why hospice care changed the way he sees time, work, and what a good life actually looks like The $5,000 bet, a $60,000 pay cut, and six months of cleaning the clinic alone Why testosterone levels in young men are collapsing and what is driving it The truth about peptides, pro hormones, green testosterone, and what Josh sees walking through his clinic doors every day Why women keep being told their labs are normal when they are not Long COVID and its ongoing hormonal impact most providers are not testing for The 80 versus 95 trap and why letting go is the hardest thing for any builder What creeps up when you have 150 people depending on your next decision What gratitude actually looks like when you have seen both psych wards and hospice units up close Josh's relentless pursuit


Sponsors:

True Friends Moving Company: Your go-to moving crew in Middle Tennessee. Top-notch service, smooth process, personable and professional from start to finish. Link in the description.

Nashville Fit, BodyWell, and B2 Wellness Suites: Three brands built as one ecosystem covering media, fitness, wellness staffing, and performance coaching. Links in the description.

Find Josh and OptimizeU:

Instagram: @Optimizeunashville

Website: OptimizeUCenters.com


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00:00 Bootstrapped Beginnings

00:39 Podcast Welcome

01:19 Meeting Josh Hudson

02:19 What Is OptimizeU

02:45 Entrepreneur Mindset

04:03 Work Life Balance

07:12 Scaling The Clinics

08:28 Building The Right Team

10:03 Wisconsin Roots

12:51 School Struggles

13:59 Martial Arts Lessons

16:59 College Reality Check

22:00 Nursing And Marriage

22:51 Psych Ward Insights

24:54 Sponsor Break

25:48 Cutting Out Distractions

28:10 Hospice And Perspective

31:06 From Sales To OptimizeU

36:41 Founding OptimizeU Grind

37:18 Growing With Purpose

39:01 Impact Over Income

40:41 Why Hormones Are Dropping

43:59 Endocrine Disruptors Everywhere

44:44 Optimize Yourself Basics

45:30 Care Without Upselling

47:51 Peptides Need Oversight

50:30 Young Steroid Fallout

52:40 Wellness Ecosystem Ad

56:28 Postpartum Hormone Struggles

58:51 Long COVID And Hormones

01:02:23 Letting Go To Scale

01:08:04 Ultimate Goals And Identity

01:13:41 Gratitude And Perspective

01:15:22 Where To Find OptimizeU

01:16:32 Final Takeaway And Help


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