Data Driven Dentistry

In this episode, Dr. Len Tau sits down with Paul Chadwick, VP at PureLogic, to explore how artificial intelligence is reshaping the way dental practices operate — especially at the front desk. Paul breaks down how PureLogic leverages AI, analytics, and automation to improve patient communication, reduce missed calls, and enhance practice efficiency. Together, they discuss what "data-driven dentistry" really means, how AI can empower rather than replace staff, and what metrics matter most for growth. Whether you're a solo practitioner, part of a DSO, or just curious about AI's practical applications in dentistry, this conversation will give you real-world insights into using data to drive smarter decisions and better patient experiences. Here are some of the interesting stff we talked about in this episode. AI isn't the future—it's here now. Dental practices using AI to analyze calls and automate responses are already improving conversion rates and reducing missed opportunities. Missed calls are hidden revenue leaks. The average practice misses 30–40% of calls, and PureLogic's data shows that following up with AI-powered text can recover many of those lost appointments. Patient preference matters. Voice, text, and chat-based AI tools meet patients where they are, improving satisfaction and accessibility. KPIs drive decisions. Tracking missed call rates, conversion rates, and patient engagement metrics can reveal where your practice is losing revenue—and how to fix it. AI + people = the winning combo. The goal isn't to replace front office staff, but to free them up to focus on relationships and in-person care. — Key Takeaways 00:40 Introduction and Sponsor Acknowledgments 01:40 Meet Paul Chadwick and PureLogic 04:50 What PureLogic Does for Dental Practices 04:55 How AI Analyzes Calls and Improves Conversions 06:30 Understanding Front Office Optimization 08:00 Voice vs. Text: Meeting Patients Where They Are 10:50 The Rise of AI Agents in Dentistry 11:55 Differentiating PureLogic from Other AI Companies 15:30 Using Data to Train and Support Front Office Teams 17:25 Key KPIs Every Practice Should Track 20:21 The Truth About Missed Calls in Dentistry 21:40 Where Practices Need the Most Help 24:53 Managing the Modern Dental Tech Stack 27:20 PMS Integrations and Vendor Consolidation 28:05 The Future of AI in Dental Operations 30:46 How AI Will Personalize the Patient Experience 31:30 Lightning Round: Quickfire Q&A with Paul Chadwick 38:17 How to Connect with PureLogic 38:47 Closing Thoughts from Dr. Len Tau — Connect with Paul 🔗 Website: purelogic.com 📧 Email: [email protected]   Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

What if every crown, implant, or veneer you placed didn't just build smiles—but built wealth? In this episode, Dr. Len Tau sits down with innovators Max Zanan and Adam Marburger of Dental Protection Group to reveal how dentists can turn warranties into a new revenue stream. They're showing why protecting your patients' dental work can also protect—and grow—your financial future. They explain how this simple yet powerful concept—borrowed from the automotive industry—offers dentists a way to increase patient trust, improve case acceptance, and build long-term wealth through profit-sharing warranty programs. Max and Adam share how their model allows dentists to turn warranties into wealth-building vehicles, all while protecting patients and creating a new stream of passive income in a tax-advantaged environment. They also discuss how to get your team on board, how to present warranties to patients, and why this model is changing how entrepreneurial dentists think about their businesses. You'll learn: Warranties Build Trust: Patients already value protection plans in every purchase—offering one in dentistry creates instant credibility and peace of mind. Wealth Through Risk Transfer: Unlike goodwill replacements, Dental Protection Group's model lets dentists transfer risk and receive compensation when failures occur. Profit Sharing Opportunity: Money left over from unclaimed warranties is returned to the practice, compounding over time like a "401(k) on steroids." Team Buy-In Is Key: Success depends on making warranties part of the practice culture—presented as a standard part of every procedure, not an upsell. Entrepreneurial Dentistry: The program empowers dentists to generate long-term, tax-friendly income, fund growth, or even retire earlier.   Key Takeaways 00:44 Introduction and Event Highlights 02:30 Meet the Dental Protection Group 04:35 Understanding Dental Warranties 06:00 The Value of Warranties in Dentistry 06:40 Warranties as a Consumer Expectation 10:40 Differentiating Warranties from Goodwill 12:50 The Financial Benefits of True Warranties 14:40 Wealth Building through Warranties 16:01 Creating Generational Wealth in Dentistry 17:40 Implementing Warranties in Practice 20:55 The Culture of Warranties in Dental Practices 22:52 The Perfect Scenario for Implementation 28:00 Handling Patient Objections 30:44 Team Buy-In and Incentives 31:35 Quick Onboarding Process 32:35 Transferability of Warranties 37:37 Final Thoughts and Opportunities   — Connect with Max and Adam Visit DentalProtectionGroup.com to schedule a consultation with Max and Adam. 📞 Contact Adam directly at (618) 979-9483 or Max at (917) 903-0312. 📧 Email: [email protected] | [email protected]   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Cybersecurity breaches and ransomware attacks are no longer a "big company problem." Dental offices are prime targets because patient data is gold on the dark web. In this episode, I'm joined once again by the expert who has been leading the charge in dental technology protection for over 20 years: Dr. Lorne Lavine, The Digital Dentist. If you've ever thought "it won't happen to my practice," this conversation will change your mind fast. Returning guest Dr. Lorne Lavine dives deep into what every dental practice must know about protecting their patient data, technology systems, and reputation. Lorne breaks down how ransomware attacks actually happen, why HIPAA compliance is still widely misunderstood, and the real consequences practices face if they don't take security seriously. You'll learn: • The #1 way ransomware breaks into dental offices • Why cloud-based software does not eliminate HIPAA responsibility • What a proper HIPAA risk assessment really involves • Best practices for backups and disaster recovery • How cyber liability insurance protects your bottom line • The surprising percentage of practices that get hit with ransomware • The essentials every IT setup needs in 2025 and beyond • Why leaning on a healthcare-focused IT provider matters more than ever Lorne also shares his own powerful journey from perio to the forefront of dental tech security, plus personal insights in our lightning-round close. This episode gives dentists the clarity and action steps needed to stay protected, stay compliant, and stay in business.   — Key Takeaways Audio 00:41 Introduction and Event Highlights 03:35 Meet Dr. Lorne Lavine: Expert in Dental Technology 06:58 Transitioning from Dentistry to Technology Consulting 07:37 Managed Services and HIPAA Compliance 10:45 The Shift to Cloud-Based Solutions 14:55 Understanding Ransomware and Cybersecurity 22:25 Navigating Cybersecurity Liability and Insurance 25:41 The Importance of HIPAA Risk Assessments 28:20 Navigating HIPAA Compliance and Risk Management 29:35 Data Backup Strategies for Modern Practices 33:39 Cybersecurity Best Practices for Healthcare 36:38  The Importance of IT Consultation in Healthcare 43:13 Personal Insights and Entrepreneurial Advice   — Connect with Dr Lorne Website: TheDigitalDentist.com Email: [email protected] Phone: 866-204-3398 Free Offer for Listeners: Complimentary cybersecurity & HIPAA technical audit plus a personal review call with Dr. Lavine.   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

AI isn't coming — it's already here. From Google Gemini to ChatGPT, the way patients discover dentists online is evolving faster than most practices can keep up. In this episode, Dr. Len sits down with Adrian Lefler, CEO of My Social Practice, to unpack how AI is reshaping SEO, what "Generative Engine Optimization" really means, and how dentists can adapt before they're left invisible online. Dr. Len Tau welcomes back long-time friend and industry expert Adrian Lefler to talk about one of the most important topics in modern dental marketing — AI-driven search. Adrian breaks down how tools like Google Gemini, ChatGPT, and Perplexity are fundamentally changing how patients find dental practices online. Together, they explore how AI overviews are replacing traditional search results, why Google Business Profiles are now more critical than ever, and how dentists can optimize for AI-based search instead of relying solely on outdated SEO tactics. You'll also hear practical, no-nonsense advice on blogging in the AI age, avoiding "word salad" content, and what questions to ask before hiring a marketing agency that claims to "do AI." What You'll Learn From This Episode AI is becoming the new search engine. Google's Gemini and AI Overviews are changing how patients find practices — links are being replaced by direct AI answers. Your Google Business Profile matters more than ever. It's the top data source AI models pull from, even before your website. Reviews remain your strongest ranking signal. But they must be paired with complete categories, service areas, and accurate info. Blogging isn't dead — it just evolved. Authentic, voice-based stories converted by AI tools outperform generic, AI-written blogs. Ask better questions. If a marketing company can't explain how their SEO adapts to AI search, walk away.   Key Takeaways 00:42 Introduction to AI in Dentistry 03:55 The Evolution of Search with AI 07:15 The Role of Reviews in AI Search 13:05 Understanding Generative Engine Optimization (GEO) 15:50 AI Tools and Patient Search Behavior 23:50 Actionable Steps for Dentists to Embrace AI 27:40 Using AI for Blogging Effectively 31:50 Choosing the Right Marketing Company for AI 37:26 Conclusion and Contact Information   — Connect with Adrian Adrian Lefler is the CEO of My Social Practice, a leading dental marketing agency helping practices grow through smart digital strategy, SEO, and AI-driven solutions. With over 15 years of experience, Adrian is known for making complex marketing concepts simple and actionable for dental professionals. Email: [email protected] Phone: 877-316-7516 Website: www.mysocialpractice.com  If you're ready to strengthen your online presence, optimize your Google Business Profile, or learn how AI can help your practice get found and chosen more often — reach out to Adrian and the team at My Social Practice today.   — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Before you spend another dollar on marketing, tune in. Nail phone conversion, stop broken appointments, and lift team performance starting now. In this episode of The Raving Patients Podcast, Dr. Len Tau sits down with Alex Nottingham, founder and CEO of All-Star Dental Academy, to uncover the three silent profit killers that quietly erode practice revenue and team morale. A former top business coach for Tony Robbins and an attorney turned dental business strategist, Alex shares how he transformed his father's struggling dental practice into a multi-million-dollar success — and how thousands of other dentists can do the same by mastering business fundamentals. From poor phone conversion rates to declining team performance, this episode dives into the overlooked operational leaks that can cost practices hundreds of thousands of dollars every year — and how to fix them through better training, communication, and leadership.   What You'll Learn From This Episode The three silent profit killers hurting dental practices — and how to eliminate them Why phone call conversion is the #1 factor in predictable profitability How broken appointments quietly drain productivity and morale The difference between "training" and true team performance optimization How to build a culture of accountability, respect, and long-term patient loyalty Why investing in coaching and systems isn't an expense — it's a multiplier — Key Takeaways 00:42 Intro & sponsor shout-outs 02:05 Meet Alex Nottingham, All-Star Dental Academy 03:00 Turning a struggling practice into a multimillion-dollar success 08:11 The three silent profit killers 07:30 #1 New patient conversion — why phone skills matter 20:57  #2 Broken appointments — stopping the hidden drain 29:10 #3 Declining team performance — training and leadership fixes 34:30 How small improvements add major profit 35:30 Lightning-round Q&A 40:38 Connect with Alex + Final thoughts   — Connect with Alex Visit: allstardentalacademy.com Download his free webinar & eBook on eliminating profit killers. Follow All-Star Dental Academy on YouTube, Spotify, and Apple Podcasts.   — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Your next new patient may never search Google. AI platforms like ChatGPT and Google AI are reshaping how people find dentists — and social media is now fueling those algorithms. If you're still treating marketing like a bunch of separate buckets, you're about to fall behind. In this episode, Dr. Len Tau and digital marketing powerhouse Dr. Anissa Broussard reveal why your SEO strategy must evolve — and how to stay visible as search radically changes. In this conversation, Dr. Len sits down with Dr. Anissa Broussard, co-founder of Digital Floss, to unpack The New SEO Playbook: Why Social Media is No Longer Optional. They break down how AI search engines scan social platforms to recommend dentists, why content posted on Instagram and other channels now impacts Google rankings, and how practices can position themselves to dominate local search. Anissa also shares practical, no-fluff tips on maximizing reviews, updating your website content, and leveraging short-form video to attract quality patients — not just any patients.   What You'll Learn From This Episode Why traditional SEO alone won't keep you visible as AI search grows How Instagram captions, FAQs, and Google profile updates impact search results Practical steps to get recommended by AI engines like ChatGPT & Claude The real ROI of Google Ads vs. Meta (Facebook & Instagram) ads for dentists How to target high-value patients with geo-fencing and better lead funnels Simple content strategies that train algorithms to favor your practice long-term — Key Takeaways 00:41 Introduction to Digital Marketing in Dentistry 02:55 The Role of Social Media in Dental Practices 07:32 AI and Its Impact on Dental Marketing 20:43 Understanding Google Ads and Their Costs 24:03 Improving Lead Quality for Dental Practices 32:00 Future Trends in Dental Marketing 37:09 Conclusion and Resources   — Connect with Dr. Anissa Learn more about Dr. Anissa Broussard and her work at Digital Floss by visiting digitalfloss.com.  There you can request a free Visibility Audit, explore resources, and see how her team helps dental practices build authentic brands, dominate AI-driven search results, and attract high-quality patients. — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Reviews are one of the most powerful levers for your dental practice's visibility — but not always in the way most dentists think. In this episode, I sit down again with local SEO thought leader Colan Nielsen from Sterling Sky to cut through the noise about Google reviews, rankings, and how to actually get found by more patients. Colan and his team run ongoing SEO testing (so you don't have to) and bring real data on what matters — and what's just hype. We discuss what moves the needle on your Google Business Profile, how review quantity and recency affect map pack rankings, and why hitting that "magic 10" review milestone matters more than you realize. If you've been guessing at local SEO or feel stuck competing with practices with hundreds of reviews — this conversation will give you clarity and actionable next steps.   What You'll Learn From This Episode The truth about keywords in reviews — why telling patients to mention "dental implants" or "Invisalign" doesn't help you rank. The magic number to hit first — how going from 9 to 10 reviews gives a measurable boost in local rankings. Why recency beats volume — keeping a steady stream of new reviews is more important than chasing huge totals. Primary vs. secondary categories — how your Google Business Profile category choices impact visibility. Tools & metrics that matter — see how Sterling Sky measures you against top competitors month to month. When (and when not) to run branded Google Ads — stop wasting budget where it's not needed. — Key Takeaways 00:46 Introduction to Google Reviews and SEO 04:50 The Importance of Customer Service in Rankings 07:50 Understanding Local SEO and Google Business Profiles 12:57 The Impact of Review Text on Rankings 22:24 Review Velocity and Its Effect on Rankings 25:38 The Magic Number: 10 Reviews 27:58 The Role of Review Recency in SEO 34:35 Primary and Secondary Categories in Google Rankings 39:13 The Future of Reviews and AI in SEO 40:44 Branded AdWords and Their Effectiveness   — Connect with Colan Website & Newsletter: www.sterlingsky.ca YouTube Channel: Sterling Sky Inc   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Patients today don't just choose a dentist based on price or location—they choose the story you tell. In this episode of the Raving Patients Podcast, I sit down with Ian De Jongh of Pain Free Dental Marketing to explore how storytelling has become the new backbone of dental marketing. We cover why reviews are "the Bitcoin of dental marketing," how to attract the right patients instead of every patient, and the simple shifts you can make in your practice to stand out in a crowded market. If you've ever wondered how to move beyond generic messaging and truly connect with patients, this episode will show you the path forward. Here are some of the interesting stuff we talked about in this episode. Why Storytelling Matters: Patients aren't just buying services—they're buying your story, values, and unique approach to care. The Power of Reviews: As Ian puts it, "Reviews are the Bitcoins of dental marketing." Reputation is now the #1 factor patients consider when choosing a dentist. Attracting the Right Patients: It's not about chasing every new patient—it's about attracting the right ones who align with your values and help prevent burnout. The Role of the Dentist: Marketing success depends on your participation—reviews, testimonials, and authentic messaging start in your office. What Sets Great Practices Apart: Generic "we treat patients like family" isn't enough. Distinct experiences, stories, and brand voice create lasting trust. Looking Ahead: The future of dental marketing is less about Google Ads and more about authentic social proof, storytelling, and meaningful patient connections.   — Key Takeaways 00:46 Introduction to Dental Marketing and Storytelling 03:02 Understanding Pain-Free Dental Marketing 07:25 The Shift to Storytelling in Dental Marketing 11:50 Differentiating Your Dental Practice 13:10 The Importance of Google Reviews 14:20 How Patients Select Dentists Today 20:30 Attracting the Right Patients 25:07 The Dentist's Role in Marketing Success 27:55 Future Trends in Dental Marketing 30:50 What May Fade in Dental Marketing 33:50 Lightning Round Q&A — Connect with Ian 🌐 painfreedentalmarketing.com 📩 Schedule a free consultation to discover how storytelling can transform your marketing and attract the patients you want.   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

On this episode of the Raving Patients Podcast, I sit down with nationally recognized revenue cycle expert Cissy Mangrum of RevTech Partners and Maximize RCM Consulting. With nearly three decades of leadership experience in both healthcare and dental, Cissy has helped countless practices streamline their operations, reduce denials, and improve their bottom line. Revenue Cycle Management (RCM) isn't just about billing—it touches every part of your practice, from credentialing to front office workflows to clinical documentation. In this conversation, we break down why most problems occur long before a claim is denied, and how simple behavioral and operational shifts can radically improve your collections, cash flow, and even patient experience. If you've ever wondered why claims are getting stuck, why AR is piling up, or how to make RCM work for your growth goals, this episode is a must-listen. What You'll Learn from This Episode Why RCM starts at the very beginning of your processes, not just the back end The top five reasons claims get denied—and how to prevent them Key benchmarks to know if your practice has an RCM problem (like days in AR and net collections %) How technology and AI are changing verification of benefits and claims submission The connection between RCM, cash flow, and EBITDA—especially if you're preparing to sell your practice The impact of RCM on patient experience, and how transparent communication and financing options build trust and loyalty — Key Takeaways 02:50 Introduction to Revenue Cycle Management 04:40 Understanding Revenue Cycle Management 12:55 Challenges in Revenue Cycle Management 17:48 Common Issues in Claims Submission 20:08 Identifying RCM Issues 25:59 Impact of RCM on Cash Flow and EBITDA 27:54 RCM and Patient Experience 32:15 Technological Innovations in RCM 34:33 Lightning Round Q&A — Connect with Cissy Want to learn more from today's guest? You can reach Cissy at: Email (RevTech Partners): [email protected] Email (Maximize RCM Consulting): [email protected] Websites: revtechpartners.com | maximizercmconsulting.com  LinkedIn: Connect with her directly on LinkedIn—she'd love to hear from you. — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

If your practice runs only when you're watching every corner, you don't have a business—you have a job with extra stress. In this episode, I sit down with Kiera Dent of Dental A-Team to break down the CEO mindset so you can step out of micromanagement, build a self-managing team, and get your time—and sanity—back. I've lived both sides: the dentist who does everything and the CEO who trusts systems and people. Kiera and I dig into the exact levers that turn chaos into consistency: vision, numbers, and simple systems your team can actually follow. We also talk honestly about burnout, identity, and why delegation (done right) becomes your most profitable "procedure." What You'll Learn in This Episode The CEO Mindset: Why your role is vision, culture, and execution—not every task on the floor. The "YES" Model: You/vision → Earnings & profitability → Systems & team development. Chaos Killers: Tighten handoffs, morning huddles, block scheduling, and role clarity to stop daily fires. Delegation that Sticks: Empower + hold accountable so responsibility never boomerangs back to you. Burnout Antidotes: Detach identity from output, build recovery time, and lead with numbers, not guesswork. Stress Reducers: Align goals with your actual life, master cash flow, fix one KPI/system at a time. — Key Takeaways  00:40 Introduction and Event Announcement 01:50 Understanding the CEO Mindset in Dentistry 03:35 Systematizing Practices for Growth 05:30 Overcoming Micromanagement 08:44 Identifying Chaos Creators in Dental Practices 12:46 The Role of a CEO Dentist 17:25 The Importance of Delegation 22:58 Mindset Traps and Overwhelm in Dentistry 29:14 Reducing Daily Stress in Dental Practices 33:54 Lightning Round Q&A 40:08 Conclusion and Call to Action — Connect with Kiera Want Kiera's help turning your practice into a self-managing, growth-ready business? Here's where to reach her: Website / Consulting: https://www.thedentalateam.com/ — book a call and explore services Podcast: Dental A Team Podcast (practical, team-centric systems every week) Text Kiera's Team: 775-243-5100 Instagram: @dentalateam for tips, playbooks, and event updates Tell her you heard her on The Raving Patients—she'll know exactly what you're after. — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!