023 - Performance Max: What's New?

In today's episode of PPC Expert Corner Podcast, I talked about paid advertising as an investment. I shared three things beneficial for you as you venture towards PPC. How to calculate the value of a lead coming from your website How to calculate the profitability of a pay-per-click campaign How to know if Google Ads or Facebook Ads is a good choice Understanding the calculation of value, profitability and knowing when it's best to use PPC for your business can be a game changer! Hop into the discussion to learn more. Don't forget to follow and subscribe to our podcast using the links below ⏬⏬⏬ Apple Podcast: https://apple.co/3Fh60xB Spotify: https://spoti.fi/3MKTqJt Anchor: https://bit.ly/38HMUED

Do you want to be ahead of the game? Check out the PPC Survey. It can give you insightful information about PPC that will help you improve your existing and new campaigns. Together with Wijnand Meijer, the founder and CEO of TrueClicks, we delved into the current PPC situation. We talk about PPC agencies, strategies, issues, data, and how software like TrueClick can help you elevate your PPC scheme. Wanna learn more? Tune in to this episode! Don't forget to follow and subscribe to our podcast using the links below ⏬⏬⏬ Apple Podcast: https://apple.co/3Fh60xB Spotify: https://spoti.fi/3MKTqJt Anchor: https://bit.ly/38HMUED

Tracking accurate data can be challenging for us marketers. Would you agree? That's why many businesses are using reliable PPC software like Diginius to help them.   In this episode, Nate Burke, the CEO/Founder of Diginius, shares their mission, vision, and goals. He gave us an overview of how they started and how they started helping advertisers improve the PPC campaigns. Want more leads and conversions? Check this out! Don't forget to follow and subscribe to our podcast using the links below ⏬⏬⏬ Apple Podcast: https://apple.co/3Fh60xB Spotify: https://spoti.fi/3MKTqJt Anchor: https://bit.ly/38HMUED

Are you tired of all the interference in your analytics? Protect your platforms' data with RescueMetrics! In this episode, PPC Experts Corner is pleased to interview the Managing Director of Ground Control Data, Phil Zohrab. We talked about what RescueMetrics is. He gave us the background story of how it began and what known technical issues it aims to resolve. Don't forget to follow and subscribe to our podcast using the links below ⏬⏬⏬ Apple Podcast: https://apple.co/3Fh60xB Spotify: https://spoti.fi/3MKTqJt Anchor: https://bit.ly/38HMUED

For today's episode in PPC Experts Corner, let's talk about something hot! I believe you have heard about the changes going on for Performance Max. But you may still have questions or concerns like anybody else. So, no worries. Today, I am sharing what I know and answering FAQs about the new Performance Max to help! Don't  forget to follow and subscribe to our podcast using the links below ⏬⏬⏬ Apple Podcast: https://apple.co/3Fh60xB Spotify: https://spoti.fi/3MKTqJt Anchor: https://bit.ly/38HMUED

Do you want to have a successful eCommerce business? I think DataFeedWatch is the one you need! In today's episode, we are interviewing Anna Hanarz, the Global Customer Success Manager of DataFeedWatch. We talk about DataFeedWatch benefits and how it can help you grow your online business. I could say it is intuitive and easy to use. Whether you prefer to connect or optimize your data feed with a channel, you can check performance metrics and adjust for better results. Is it beneficial for PPC? Definitely! To learn more, listen to this podcast and take down notes. Don't forget to stay tuned to PPC Experts Corner for more insightful episodes!

Have challenges to improve your Facebook ads? Can't target the right audience? Are you really understanding your target market? In this new episode of PPC Expert Corner, we have Petru Lacob of Audiencer. He explains how this research tool works in helping you improve your Facebook ads campaigns. Honestly, I believe this is a better version of the Facebook audience targeting tool. They have taken Facebook's existing audience generation tool and layered it into their own algorithm to create 2,000 unique niches. Interesting, right? To learn more about Audiencer, listen to this podcast and visit www.audiencer.io now! Also, stay tuned to PPC Experts Corner for more insightful episodes!

Scammers and fraudsters are everywhere! And what's concerning is that they also upgraded their approach — they transitioned into the digital space. But good news, CHEQ is here to the rescue! Today in PPC Experts Corner, we interview Avi Pasternak and David Fadlun about how CHEQ can help us in improving our PPC click fraud protection. CHEQ Technologies Ltd. is a company that provides security software solutions. They aim to free marketers from bots and fake users, safeguard paid search and social, and eliminate fraud that affects traffic. If you are interested to know more about them, jump in and listen to the conversation! Also, stay tuned to PPC Experts Corner for more insightful episodes!

In this episode, PPC Experts Corner meets Eskimi. Linda Ivanov shared several interesting facts about the company. Eskimi is a full-stack programmatic advertising platform that gets business done with you or done for you. They offer advanced targeting, unique rich media, in-game advertising, and other solutions. Use geolocation targeting by reaching targeted audiences within a specific distance of single or multiple geolocations. Maximize engagement with our unique rich media. Increase brand recognition and engagement with creatives that gamify user experience. Get the brand awareness, reach, and client engagement that you want to achieve.  I  learned a lot from this interview. So, tune in to the podcast to learn new techniques and processes that will be efficient for you and your business!

In the first part of this episode, I talked about the three steps of managing a 1M paid advertising account in general. Here, I discuss how to handle large businesses, specifically through Google Ads. I have three efficient strategies to share with you to run effective PPC campaigns for big partners: 1. Check the conversions tracking 2. Create a good structure for the campaign 3. Monitor the quality score So, listen to the podcast and learn more about these techniques in detail. Also, stay tuned to PPC Experts Corner for more helpful tips!