Connected TV: Hype vs Reality

Travellers have their dream destinations. They’ve seen the pictures, explored the experiences, and added them to their wishlists. But when it comes to booking the trip? Somehow, it never happens.For Tourism Northern Ireland, getting travellers from “I'd love to go!” to “Tickets booked!” was the challenge. And they cracked it, achieving a 300%+ increase in combined ROAS!In this episode of the Performance+ Podcast, Lavinea Morris, EMEA Managing Director at M+C Saatchi Performance, sits down with Catherine Kelly, Digital Marketing Manager at Tourism Northern Ireland, to uncover what was holding travellers back, how they turned hesitation into action, and the marketing strategy that made it all happen.Hit play for some clever marketing insights, and a success story worth unpacking!

ChatGPT ads may have started the conversation, but they’re only one part of a much bigger shift. In Episode 3 of the Performance+ Podcast by M+C Saatchi Performance, Senior Search & Social Manager Zuber Alim sits down with Senior Programmatic Manager Emil Dewy to explore the emerging LLM advertising landscape, from how ads inside ChatGPT differ from search to the growing importance of semantic relevance, new buying and measurement models, and what all of this could mean for brands as advertising starts moving beyond traditional platforms.

Connected TV is having a major moment, but is it all hype or is it becoming a real performance channel? In this episode, Megan Price, Director, Programmatic Strategy and Planning at M+C Saatchi Performance, speaks with Mark Raymond Dela Cruz, Associate Director, Ad Operations APAC at Smadex, about how CTV is evolving beyond awareness into a full-funnel media opportunity. They unpack second-screen behaviour, programmatic buying, measurement challenges, app growth, and the future of interactive and shoppable ads, while sharing what brands need to get right before adding CTV to the media mix.

Product ads have entered the chat. In this episode, Zuber Alim, Senior Manager, Search & Social, and Chris Khan, Director, Search & Social at M+C Saatchi Performance, unpack ChatGPT’s U.S. product ad trial and what it means for marketers, from user trust and measurement to how brands can show up in AI-powered answers.