How Would You Launch A New Agency Today?

With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party data strategy anymore?

“You’re Dead In 18 Months Or Less” - Scott Galloway's ominous predictions for CMOs last week brought about a slight disturbance in the force. In this episode, we discuss the argument made against CMOs as we know them, as well as arguments for their possible redemption.

As global consciousness of the world's climate challenges rises, the role of advertising is being increasingly scrutinized. With large fossil fuel companies still using our services to project a greener image, the reality is that decades of deception have made them questionable clients to support. In an effort to stop the support provided by advertising to the industry, Clean Creatives has been ramping up efforts to pledge our industry to move away from those contracts. Joe Cole tells answers our tough questions and shares how the initiatives has succeeded from idea to a massive movement that is now permeating the industry.

Social Media platforms are often put on the map by (young) generations, but ageing with them seems to prove a difficult exercise. Does that generational gap make it harder, and what might allow them more trans-generational success?

Strategic planning inevitably requires the ability to rationalize information, but does great strategy require the ability to think creatively about it?

If you had to launch an agency from scratch today, how would you do it? What strategy or approach would you use? How would you stand out from competitors? Would you try to stay small and niche, or try to create the next WPP? This week's question is courtesy of listener Ian Barnard.