S3 Ep44: How to build a personality into your brand and why it's important

We were delighted to be joined by Robin Goldsbro to discuss how to make change happen. We discussed the following in this episode; - What is change? - How do we become 'happy'? - What is confidence - How we react to 'social norms' To find out more about Robin, use the links below; Linkedin - https://www.linkedin.com/in/goldsbro/ Website - https://www.levelseven.coach/

We were delighted to be joined by the wonderful Halina Jaroszewska to discuss how important the words you use are. We discussed the impact of using words like 'just' or 'only' amongst other things and the difference it can make when you are delivering a message. To find out more about Halina, use the links below; Linkedin - https://www.linkedin.com/in/halinajaroszewska/ Website - https://halinajaroszewska.com/

Michael was joined by Lucy Metcalfe to discuss the importance of health and fitness for us all. During the discussion,  we looked at; - What do we mean by health and wellness - Physical, mental and social health - The importance of sleep - How important good habits are Connect with Lucy and find out more about the great work she is doing using the links below; Linkedin - https://www.linkedin.com/in/lucyrosemetcalfe/ The Northern Affinity is a collaboration of dynamic Northern businesses, powering growth and development Business isn’t just business; it’s a huge part of your life. You’ve got dreams, so to get there, you’re going to need three things; to surround yourself with the right people, to grow and develop your skills and knowledge, and to reach the right audience. When you become part of The Northern Affinity, you’re becoming part of a community that’s there to help you get the business, and the life, you’re dreaming of. Connect with us;  Our website - https://thenorthernaffinity.co.uk  LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/ Facebook - https://www.facebook.com/NorthernAffinity Twitter - https://twitter.com/TNorthAffinity Instagram - https://www.instagram.com/the_northern_affinity/ #Thenorthernaffinity #businessgrowth #smallbusiness  #businessnetworking https://thenorthernaffinity.co.uk/

We were delighted to be joined by Zoe Haydn Jones to teach Mike How to recruit more women and become an equitable organisation. Most of you will be aware of the issues surrounding women in the workplace and we discussed this with Zoe.  Zoe is the Director of Jobs for Women, and she is carving out a new path in the UK's recruitment scene.  By blending the power of podcasting with a dedicated jobs board for talented women, Zoe is offering a fresh approach for companies truly committed to equity. During the discussion, we covered many areas including; - What are the current issues facing women in the workplace - How we get more women into senior roles  - How men can help ensure we have a more equitable workplace culture. - The effects of the pandemic - What improvements we have seen in recent years - How important it is for industries that traditionally don't attract women, to change how they do things. To find out more about Zoe and the great work she is doing, use the links below; Jobs for Women website - https://jobsforwomen.co.uk/ Zoe's Linkedin - https://www.linkedin.com/in/zoe-haydn-jones/ Jobs for Women podcast - https://jobsforwomen.co.uk/podcast/ The Northern Affinity is a collaboration of dynamic Northern businesses, powering growth and development Connect with us;  Our website - https://thenorthernaffinity.co.uk  LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/ Facebook - https://www.facebook.com/NorthernAffinity Twitter - https://twitter.com/TNorthAffinity Instagram - https://www.instagram.com/the_northern_affinity/ #Thenorthernaffinity #businessgrowth #smallbusiness  #businessnetworking https://thenorthernaffinity.co.uk/

Michael was joined by Tom Belt.  Tom is the founder of AAWE and he helps businesses grow through better customer experiences. During this episode, Tom helped us all understand the huge benefits of ensuring your customer's experience is the best it can be.   During the discussion,  we looked at; - What do we mean by customer experience - Why it is important to modern brands - The potential pitfalls -  Examples of great and not-so-great customer experiences. Connect with Tom and find out more about the great work he is doing using the links below; Linkedin - https://www.linkedin.com/in/tom-belt/ Website - https://www.aawe.uk/ The Northern Affinity is a collaboration of dynamic Northern businesses, powering growth and development Business isn’t just business; it’s a huge part of your life. You’ve got dreams, so to get there, you’re going to need three things; to surround yourself with the right people, to grow and develop your skills and knowledge, and to reach the right audience. When you become part of The Northern Affinity, you’re becoming part of a community that’s there to help you get the business, and the life, you’re dreaming of. Connect with us;  Our website - https://thenorthernaffinity.co.uk  LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/ Facebook - https://www.facebook.com/NorthernAffinity Twitter - https://twitter.com/TNorthAffinity Instagram - https://www.instagram.com/the_northern_affinity/ #Thenorthernaffinity #businessgrowth #smallbusiness  #businessnetworking https://thenorthernaffinity.co.uk/

Michael was joined by Sarah Bradley from The HR Dept to discuss if you can instantly dismiss an employee.   During the discussion,  we looked at; - Does the length of service impact this - Can you just let someone go - Example of brands who are doing this really well - Best practice when someone is leaving your business. Connect with Sarah and find out more about the great work she is doing using the links below; Linkedin - https://www.linkedin.com/in/sarah-bradley-fcipd-a2323216/ Website - https://www.hrdept.co.uk/leeds-south/ When you become part of The Northern Affinity, you’re becoming part of a community that’s there to help you get the business, and the life, you’re dreaming of. Connect with us;  Our website - https://thenorthernaffinity.co.uk  LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/ Facebook - https://www.facebook.com/NorthernAffinity Twitter - https://twitter.com/TNorthAffinity Instagram - https://www.instagram.com/the_northern_affinity/ #Thenorthernaffinity #businessgrowth #smallbusiness  #businessnetworking https://thenorthernaffinity.co.uk/

Michael was joined by Marcus Morgan-Etty from SingleThread to discuss how you build a personality into your brand and why it matters so much. During the discussion,  we looked at; - What is your brand - Why it is important to be different - Example of brands who are doing this really well - What steps you can take to bring personality to your brand, no matter your business size or budget. Connect with Marcus and find out more about the great work he is doing using the links below; Linkedin - https://www.linkedin.com/in/marcus-mo... Website - https://www.linkedin.com/company/sing... The Northern Affinity is a collaboration of dynamic Northern businesses, powering growth and development Business isn’t just business; it’s a huge part of your life. You’ve got dreams, so to get there, you’re going to need three things; to surround yourself with the right people, to grow and develop your skills and knowledge, and to reach the right audience. When you become part of The Northern Affinity, you’re becoming part of a community that’s there to help you get the business, and the life, you’re dreaming of. Connect with us; Our website - https://thenorthernaffinity.co.uk LinkedIn - https://www.linkedin.com/company/thenorthernaffinity #Thenorthernaffinity #businessgrowth #smallbusiness  #businessnetworking https://thenorthernaffinity.co.uk/

Michael was joined by the wonderful Rosie from Rose and Black to find out what you need to do when facing adversity while running a business. Rosie has faced challenges during her time running her business and we are very grateful for her time to explain her story and the lessons she has learnt. Anyone running a business will face tough times and Rosie is a source of inspiration for us to learn from. Find out more about Rosie and connect with her using the details below; Linkedin -https://www.linkedin.com/in/roseandblack/ Website - https://www.roseandblack.co.uk/ Instagram - https://www.instagram.com/rose.and.black.bristol/ The Northern Affinity is a collaboration of dynamic Northern businesses, powering growth and development Business isn’t just business; it’s a huge part of your life. You’ve got dreams, so to get there, you’re going to need three things; to surround yourself with the right people, to grow and develop your skills and knowledge, and to reach the right audience. When you become part of The Northern Affinity, you’re becoming part of a community that’s there to help you get the business, and the life, you’re dreaming of. Connect with us;  Our website - https://thenorthernaffinity.co.uk  LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/ Facebook - https://www.facebook.com/NorthernAffinity Twitter - https://twitter.com/TNorthAffinity Instagram - https://www.instagram.com/the_northern_affinity/ #Thenorthernaffinity #businessgrowth #smallbusiness  #businessnetworking https://thenorthernaffinity.co.uk/

Michael was joined by Josephina from JW Translation to find out how a business would work well with a translator. During this discussion, we looked at why you work with a translator, how to do it well and the importance of effective communication. Find out more about Josephina and connect with her using the details below; Linkedin - https://www.linkedin.com/in/josephina-worrall/ Connect with us;  Our website - https://thenorthernaffinity.co.uk  LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/ Facebook - https://www.facebook.com/NorthernAffinity Twitter - https://twitter.com/TNorthAffinity Instagram - https://www.instagram.com/the_northern_affinity/

Michael was joined by Mags from Red Button Marketing & Training to find out how a micro business can plan its marketing activity. During this discussion, we looked at why it's important to do this, the benefits and how it is very different for micro businesses. Find out more about Mags and connect with her using the details below; Linkedin -https://www.linkedin.com/in/magsatmymarketingbutton/ Website - https://www.redbuttonmarketingtraining.co.uk/ Connect with us;  Our website - https://thenorthernaffinity.co.uk  LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/ Facebook - https://www.facebook.com/NorthernAffinity Twitter - https://twitter.com/TNorthAffinity Instagram - https://www.instagram.com/the_northern_affinity/