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28:31
The identifier app category is quietly exploding and most people still haven’t noticed. Some of these apps are generating $1M–$20M in ARR.
In this episode, we break down the full playbook: using keyword data to find the right niche, the “come for the snap, stay for the hobby” retention loop, and the 60-second onboarding flow that leads straight to a hard paywall.
Timestamps:
00:00 Guess the revenue
02:31 How to find the idea
07:24 Come for the snap, stay for the hobby
10:14 How they grow
13:25 The hard paywall
19:29 The problem with high-churn apps
20:32 The unsexy version: $50M+ B2B
25:38 What to build next
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