Jack Appleby's Approach to Narrative-Driven Social Media Content

On today's episode, I spoke with Jack Appleby, who writes Future Social and has been in the social media and marketing space for over a decade.In this episode, you'll learn:How social has changed from 2014 to 2024How brands should think about narrative and series contentThe only 2 social media best practices that actually existAnd much more.

On today's episode, I spoke with McKenna Sweazey, the Founder of MetaXModa, about marketplace marketing and AI.McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times.You'll learn:The challenges and fun of marketing a marketplaceHow McKenna uses AI in her workflowCutting edge marketing and tech going forwardAnd much more.

Vishal Korlipara is a digital growth pro with more than 10 years of experience on high-impact marketing and product strategy.He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus)You'll learn:How Maximus is thinking about Meta AdsHow to use competitive insights in adsHot takes on AI in marketingAnd much more

On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles.You'll learn:The pros and cons of being a marketing generalistWhy some companies get stuck on strategyHow to start collecting customer evidenceAnd more

In this episode, I spoke with Jason Vana, the CEO and Founder of Shft Agency, for companies who need help with brand marketing. Jason is also very active on LinkedIn and a good example of consistently building an audience over time.In this episode you'll learn:What brand actually meansThe in-depth process of building a brand from scratchWhat a good differentiator looks likeAnd much more.

Grace Clemens stops by to talk about her passion for boosting e-commerce brands' ROI through digital marketing audits, the importance of these audits for increasing returns and long-term growth, and the key areas she focuses on when auditing a client's digital marketing.Here’s what you’ll learn:Maximizing ROI through digital auditsEssential areas to focus on in a digital marketing auditFixing common pitfalls and missed opportunitiesAnd much more.

On today’s episode, I spoke with Alessandro Bogliari about getting high ROI out of influencer marketing campaigns.Alessandro is the CEO of the Influencer Marketing Factory and an expert in social commerce.In this episode, you’ll learn:The current state of influencer marketing for brandsHow to make live stream shopping workWhat balance you should strike between big influencers and micro influencersAnd much more

On today’s episode, Rebecca Bender joins the podcast. She is a long-time marketing pro who has led content marketing and freelanced with MarketerHire!In this episode, we talked about:The core reason Rebecca went freelanceHow to use AI to measure content impactThe future of AI in marketingAnd more.

On today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging.In this episode, we talked about:The power of storytelling for "boring" brandsThe elements that make up a great company storyHow Jason applies storytelling principles as a freelancerAnd more.

Katie Mitchell, a 15-year marketing pro who has led marketing teams at companies like Sprig and Everfi.In this episode, we talked about:The evolution of marketing the past 15 yearHow content marketing should feed into product marketing alwaysHow to have a successful marketing careerAnd more.