Ep 508: Instagram Real Talk with Allie Mason

“Etsy vs. Your own website. Which is better?” It’s a question I see asked online endlessly. I see the responses fought over just as endlessly. But is it really an either/or? We dig into that on this next installment of our “The Launch” series - where I dig into the firsthand experiences Francesco & I are having in starting our own ceramics business. Spoiler - We’re using both Etsy and our own website, because there are pros and cons to both. And it’s those pros & cons we discuss in this episode so you can make the decision that’s right for you.Start back at the beginning of The Launch series by clicking here. If you find you are still overwhelmed by it all, the place deeper conversations are happening with supportive makers from all over the world is inside of our virtual home - The Community. Click here to join now and be a part of the Instagram Masterclass happening on April 25th (or to get the recording if you are seeing this after April 25th!).Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

I know I'm not the only one who finds social media to be exhausting. The idea of keeping up with trends sounds equivalent to nails on a chalkboard to me. But at the same time, I know there is a huge opportunity on social media. After all, Instagram alone has 2 billion  users. Enter Allie Mason. A data-based marketing strategist who understands that us solo-preneurs and small independent businesses don’t necessarily have the time (or the desire) to be spending all of our time keeping up with the ever changing world of social media. What Allie teaches focuses on using social media for what it can do for us all to grow our businesses, but not having it be our businesses. And I love it so much we're bringing Allie into The Community for a very special Masterclass specifically for makers on April 25th! This Masterclass is open to Community  members only.  To gain access, join The Community by clicking here. Guest Resources: Allie Mason's Instagram - with @thatalliemasonResources - https://bio.site/thatalliemasonLove this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

On this week’s episode I talk with founding Community member, Connie Cole, about her winding path to becoming a full-time potter. We discuss her battle with imposter syndrome, what finding a “gateway drug” has done for her business and the assault on creativity she’s experienced over time (and of course, how she’s battling against it!)Interested in joining other makers from all over the world in a safe & supportive environment online? Come check out The Community by clicking here.Guest Resources:Connie Cole's Instagram - @twocentsceramicsResources - https://twocentsceramics.com/Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

Feeling the FOMO because you aren't going to NCECA? Come hang out inside of The Community - Learn more & join for 1 month by clicking here.One of my favorite books: Deep Work by Cal Newport (purchasing the book through this link helps support the podcast!)Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

Do you get overwhelmed at the idea of making your studio practice environmentally friendly? It can seem impossible to figure out where to start and what actually makes an impact. The science of climate change is complicated at best, and more often than not confusing. Which is exactly why I’m so grateful for people like Yuliya Makliuk - a trained ecologist and potter. Yuliya recently wrote the book Potters Save the World: Learn to Make Sustainable Ceramics and Help Protect the Earth, and on this week’s episode we talk all about the process of self-publishing this important book as well as creating her own pottery amidst an ever changing reality of living in Ukraine. Guest Resources:Yuliya Makliuk's Instagram - @hereandnowpotteryResources - Potters Save the World by Yuliya Makliuk (click here to purchase using our affiliate link & help support this podcast!)Today’s episode is brought to you by the following sponsors:The Rosenfield Collection of Functional Ceramic ArtBray Clay by the Archie BrayLove this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

The internet can be amazing for connecting us all to resources we wouldn’t otherwise have access to. But it can also be absolutely overwhelming. With so many people teaching online, how can we tell who actually knows what they are doing? How do we know (especially if we decide to pay) that they are actually qualified to teach us? I’m not talking about formal qualifications and diplomas here - obviously, there are plenty of problems with the traditional structures of arts education. But at the same time, there’s additionally the sneaky problem of online education not having any sort of barrier to access - literally anyone can call themselves a teacher on the internet.During Part Two of my conversation with Hope Limyansky-Smith, we dig into the pros & cons of being online educators and the ways in which we ourselves vet other educators we want to learn from as students ourselves. Before all of that, we also have a very important discussion on setting boundaries online both for ourselves and with each other so that we can continue to enjoy building new friendships online, which really is what makes being on social media great, isn’t it? Guest Resources:Hope Limyansky-Smith's Instagram - @limyanskystudiosToday’s episode is brought to you by the following sponsors:The Rosenfield Collection of Functional Ceramic ArtBray Clay by the Archie BrayLove this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

How often do you look at what other makers are sharing on social media and think to yourself - “How do they have time to make all this CONTENT? Daily reels, stories, thoughtfully designed themes, not to mention the actual pots!” It’s easy to feel overwhelmed. This week on the podcast, we’re going behind-the-scenes with Hope Limyansky-Smith of Limyansky Studios who consistently posts 5 days a week while also teaching full-time to understand what it’s really like to create so much for social media. Spoiler: This is only part one of my chat with Hope, so be sure you are following the show on whatever podcast app you use to listen in order to not miss out on part two!Guest Resources:Hope Limyansky-Smith's Instagram - @limyanskystudiosToday’s episode is brought to you by the following sponsors:The Rosenfield Collection of Functional Ceramic ArtBray Clay by the Archie BrayLove this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

What were you doing 15 years ago? Were you already making? Had you not even found clay yet? It’s amazing the twists and turns our lives can take, and yet, without them, we wouldn’t be doing what we’re doing today. On today’s episode, I sit down with Victoria Brook, who first introduced me to wheel throwing 15 years ago, when I lived in Newcastle-upon-Tyne, England for a year. A lifetime has happened since, and yet at the same time, in many ways Victoria and I both are coming full circle.Guest Resources:Victoria Brook's Instagram - @mygianthandsmadetheseToday’s episode is brought to you by the following sponsors:The Rosenfield Collection of Functional Ceramic ArtThe Archie Bray & Bray Poxy Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

We’re kicking off Season 5 with a big announcement right at the start of my chat with Rebecca Harvey, the executive director of the Archie Bray. Rebecca and I also chat about the history of the Bray and her vision for the future, along with the pros & cons of traditional academic education and partnering (or not!) with galleries. Never miss an important announcement (or sneak peek) about what's happening with The Maker's Playbook by adding your email to the insider's list at: makersplaybook.com/newsletterGuest Resources:Rebecca Harvey's  Instagram - @r.harveythisisatestToday’s episode is brought to you by the following sponsors:The Rosenfield Collection of Functional Ceramic ArtBray Clay by the Archie BrayThe Maker's Playbook is now a part of the Brickyard Network! Find more awesome pottery podcasts by clicking here. Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

Our 4th most popular episode of 2023 was my conversation with Page Kelly of Zephyr Valley Ceramics twists and turns, much like her career paths. A self-proclaimed “late bloomer,” there is this stunning moment in this conversation at about the 46-ish minute marker when Page discusses the narrative body of work she is currently producing, where I hear literally every experience she has had in the last 2 decades - inside and outside of working in clay - come together. It’s an encouraging moment, especially for those of us that feel like we are getting started in this beautiful journey a bit… well, later than others. Note: There is a tiny bit of adult language in the latter half of this episode, so if you are listening around kiddos or are in a community setting, you might want to choose to pop on some headphones.Page is one of the founding members of The Community, our online home for makers. You can learn more about what all The Community is about by clicking here: makersplaybook.com/communityLove this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com