MadTech Daily: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers

Today’s MadTech Daily covers OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X considering a new method to win back advertisers.

Today’s MadTech Daily covers ChatGPT’s slow rollout of ads frustrating partners, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe.

Today’s MadTech Daily covers Meta announcing reduced reliance on third-party vendors as it expands its AI tools, Walmart securing two new patents for algorithmic pricing, and OpenAI planning a desktop superapp. 

On today’s MadTech Daily we discuss the UK government U-turning on their AI copyright plans, IAB Australia launching a measurement initiative, and Britannica suing OpenAI over AI training.

In this special episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by Rob McLaughlin, founder & CEO of AUDIENCES, and Sandy Ghuman, senior product manager for customer data & transformation at easyJet.They look at the challenges of activating first party data, from complexities to cultural silos, and how brands can turn their data into meaningful signals.0:00 Introduction1:32 Challenges of data activation19:54 Data collection & channel selection30:57 Connecting different specialists40:34 The next 3 years

Today’s MadTech Daily covers Publicis advising clients to avoid The Trade Desk, Meta missing illegal financial ads in Britain, and Alibaba forming a new AI business group.

In today’s MadTech Daily we cover whistleblowers saying Meta and TikTok amplify harmful content in order to keep users’ attention, Amazon rolling out one-hour delivery in US cities, and the UK government launching a local media support initiative.

Today’s MadTech Daily covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a huge bill from the Trump Administration. 

Today's MadTech Daily covers the latest surrounding ads on Gemini, an AI acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial.

At what figure did Axel Springer acquire the Telegraph? What percentage of ads served on ChatGPT were retail and grocery related? How many children are taking part in the UK's trial for a potential social media ban?In this quiz edition of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by COO Lindsay Rowntree and John Still, head of content. They look into M&A in publishing, advertising in AI, and social media restrictions for under-16s.0:00 Introduction1:06 Axel Springer acquires the Telegraph11:31 ChatGPT's ads trial28:29 UK trials social media restrictions