
ExchangeWire on UK Streaming Regulations, Rugby Ads, Walmart & OOH Revenue
2/27/2026
0:00
40:46
In this episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by COO Lindsay Rowntree and co-founder & advisor Ciaran O’Kane to discuss streaming, retail, and out-of-home.
They look into Ofcom's regulation of video-on-demand platforms, backlash over in-game ads on the Six Nations debut, and Walmart’s AI-powered shopping assistant, Sparky.
0:00 Introduction
1:51 UK streamers face 'enhanced regulation'
11:14 Rugby fans riled over in-game ads
20:16 Walmart's AI boosts order value
31:20 2025 out-of-home revenue
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