
216. AI and Photography: How Photographers Can Protect Their Images, Copyright, and Client Contracts
AI isn’t just changing how photographers edit anymore. It’s changing what clients think they can do with the images they receive and creating some seriously messy questions around copyright, ownership, derivative works, and client contracts.
Clients are uploading professionally photographed images into AI platforms to change posing, facial features, skin, aesthetics, and more. Other people are using photographers’ work to create AI-generated portfolio images. And even large brands are experimenting with AI-generated marketing assets based on imagery that originated with real photographers.
So…what does all of this mean for photographers?
In this episode, I’m breaking down what I’m seeing in the photography industry right now, why AI use is creating so much tension around photographers’ rights, and why clear contract language is becoming even more important as AI use becomes increasingly normal.
We’re talking about:
- Why clients may see uploading professional photos into AI as “improving” something they already paid for
- The copyright concerns that arise when clients use AI to alter photographers’ images and create derivative works
- How people are using AI-generated images to create misleading photography portfolios
- What can happen when brands use photographers’ original imagery as the basis for new AI-generated marketing assets
- Why photographers shouldn’t rely only on general copyright law when setting expectations with clients
- The contract sections photographers should consider addressing when it comes to AI
Get the AI Clause Bundle for Photographers and Videographers: https://thelegalpaige.com/collections/all/products/ai-disclaimer-clause-for-photographers-and-videographers
Additional Links and Resources:
👉 Try Retainly free for 30 days at getretainly.com.
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Join the TLP Facebook Community, a safe space to ask any questions related to the law or your business: https://tlpfacebook.com/
Visit The Legal Paige for contract templates, blogs, and additional legal resources: https://thelegalpaige.com/
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