The people who will drive your brand’s future growth may already be influencing what gets bought today. Gugu Mthembu, CMO of Telkom, explores why brands should listen to younger audiences now and use that understanding to think about the products they may need in five years.
Gugu shares how Telkom’s approach to the creator economy began with African language radio DJs and the communities that trusted them. She explains why a brand’s role in culture depends on understanding those relationships and contributing value as audiences move between platforms.
In this episode
- Challenging whether a category is meeting people’s needs.
- Connecting with young people before they become direct customers.
- Understanding trust in creator and radio partnerships.
- Keeping people central to platform decisions.
Sponsored by award-winning digital agency Rogerwilco.
Hosted by Mongezi Mtati.
Thanks to our production partners, Soweto Media, for the production and post-production on this episode.
___________________________
Buy us coffee here to help us grow.
___________________________
Produced in collaboration with our partners, Soweto Media.
___________________________
The Lead Creative Podcast is available on:
Follow us on:
Buy us coffee here to help us grow.
Follow us for more on:
More episodes from "The Lead Creative"
Don't miss an episode of “The Lead Creative” and subscribe to it in the GetPodcast app.
