How SEO & ASO Are More Important Than Ever

2023 was a trying year for the marketing industry with plenty of impactful learning moments. Join VP of Brand Strategy Tom Roach and Senior Director of Creative Strategy Rhiannon Davies as we discuss learnings from 2023 and anticipate trends for the year ahead. Strategists and creatives won’t want to miss this episode!

What happens when two data scientists with Ph.D.s in anthropology and biology do a podcast on artificial intelligence? Join us as Jellyfish’s AI specialist Amanda Lee and Camino Robotics data scientist Elaine Kozma walk us through the technological and ethical impacts of AI in marketing. A fascinating discussion for those who want to implement AI tech and policy.

Part two of our live Culture Day sessions featured illuminating discussions on Pride in the workplace with Nigel Hewson, and embracing neurodiversity with author Abigail Balfe. Guest hosted by Jellyfish Culture & Engagement Director Luisa Monteiro Furlan.

Welcome to season 2 of the Current! We’re kicking it off with a special two-part live episode on responsibility, inclusivity, and diversity within the workplace. And, oh yeah — how AI fits into the picture. Jellyfish hosted Culture Day, featuring moderated discussions with exciting guest speakers. The Current did its own thing in honor of Culture Day. In this special episode, we spoke with guest Sahil Jhamb of Meta on ethical AI and much more.

What types of attitudes and mentalities are beneficial for career growth? In a world where people hop around more often than not, it’s key to know how to make an impact and grow in your career. We speak with VP of Paid Search, Jai Amin, who’s been with Jellyfish for over a decade, on what it takes to advance and make an impact in your role.

Are you doing enough to actually grow and retain your workforce? A focus on training and upskilling will keep your employees determined and aligned with the organization more than the occasional office party or happy hour. We speak with Lavall Chichester, CEO of Growth Skills, on his unique journey and how leaders can keep workforces motivated.

With all of the metrics that marketers have access to, which are the right KPIs to leverage for your goals? The real health of your marketing isn’t limited to one or two overarching metrics. It’s all about context: the state of the industry, and the status of your objectives. We speak with Econometrician Grace Kite and brand strategist Tom Roach about how to make sure you’re measuring the right KPIs, what many brands get wrong when analyzing performance, and future-proofing your marketing.

How can we demystify and optimize the pitch, one of our industry's most challenging, rewarding, and essential processes? No, pitchin’ ain’t easy. We speak to Jenna Cummings, co-founder of We Are Rival, and Amy Crowther, VP of Brand Strategy at Jellyfish, on this crucial aspect of the advertising business. How it’s evolved, how it continues to change, and what professionals should understand and take away to have the greatest impact on a brand when it comes to game time.

How adept are you with the Optimization O’s: ASO and SEO? We speak to Client Partner Tze Sam and Jellyfish Chief Solutions Officer, Earned Media, Nick Fettiplace on how ASO and SEO can be leveraged to make informed content decisions that can impact how effective your marketing is. Learn all about the intricacies of ASO and SEO.

How can people remain excited, productive, and successful when adapting to hybrid work schedules? In this episode of The Jellyfish Current, we speak to Chief Solutions Officer Daniel Paget and Senior People Manager Kevin Funk on balancing a work-from-home vs. office environment. Learn about the business benefits of bringing people together in-person while allowing people the freedom of their own space.