132 - Earn Your Keep

Running a graffiti supply business, I frequently get asked for free products in exchange for exposure. The problem? 99.9% of the time, the person asking hasn’t put in the work to make the exchange mutually beneficial. They haven’t built a following substantial enough to make a real impact.   The lesson here is clear: opportunities like this exist, but they require effort before the deal makes sense. There are no free rides in this world, and those unwilling to put in the work upfront will miss out on the opportunities available to those who do.   You can also watch this episode on YouTube here:
https://www.youtube.com/@busmsk