316 - The Science of Viral Content - With Brendan Kane

In this engaging episode, Chris Do sits down with Brendan Kane, a social media expert and author known for his data-driven approach to virality. They dive deep into the science behind creating viral content and how social media algorithms work to promote high-quality, engaging content. Brendan breaks down his "generalist principle," explaining why appealing to a broader audience doesn’t dilute a brand’s message but can instead amplify it. With examples from successful clients, he shares actionable strategies for consistent growth on platforms like TikTok and Instagram, emphasizing that understanding content format and context is crucial. This episode is packed with insights for anyone looking to expand their reach and convert views into loyal followers and clients. Timestamps: (00:00) Introduction to Brendan Kane (01:43) The science of going viral (02:16) Breaking through consistently (05:00) Role of algorithms in social media (07:00) The generalist principle explained (08:40) Turning views into business growth (11:00) Avoiding niche-only content traps (14:30) Viral success example: Tanner Leatherstein (17:45) Tools and mindset for social media success (22:00) Identifying repeatable formats (30:50) Common mistakes on social media (37:00) Mastering perspective shifts for engagement Check out today's guest, Brendan Kane: Brendan's Website: https://brendanjkane.com/ Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/ Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, I explore the concept of authenticity and challenge common perceptions of what it means to be truly authentic. I dive into personal anecdotes and insights about being myself in the age of social media. Along the way, I highlight the importance of self-awareness and self-acceptance, share a moment where I wasn’t at my best, and discuss how therapy has played a role in discovering my true identity. My goal is to encourage you to start your journey of self-discovery early, and I offer reflections from my own experiences to help along the way. This episode is perfect for anyone interested in personal growth and understanding the nuances of being authentic. Timestamps: (00:00) - Introduction to solo episode format (01:00) - Defining authenticity and personas (03:00) - A fan interaction gone wrong (06:10) - The "me-est me" concept (08:20) - Embracing individual quirks (10:45) - The quiet charisma of self-acceptance (13:10) - The role of therapy in personal growth (15:30) - Insights on conflict and self-care (18:10) - Why knowing yourself is essential (20:05) - Advice for younger listeners on self-discovery Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, I welcome dynamic creator duo Colin and Samir for an in-depth exploration of their fascinating journey through the creator economy landscape. From their humble beginnings producing niche lacrosse content to building one of YouTube's most influential shows about creators, they share the pivotal decisions and strategic thinking that shaped their evolution. We dissect the mechanics of their successful creative partnership, uncovering how they've maintained their collaborative spark while scaling their business. You'll gain exclusive insights into their content development process, including how they've mastered the art of storytelling in the digital age and their unique approach to interviewing industry titans like MrBeast. The conversation takes an honest turn as Colin and Samir open up about navigating the challenges of entrepreneurship, dealing with creative burnout, and finding their authentic voice amid industry pressures. We also dive into their data-driven content strategies while exploring the delicate balance between algorithmic success and creative integrity. Whether you're an aspiring content creator or a seasoned professional, their candid discussion about overcoming criticism, adapting to platform changes, and building a sustainable creator business offers invaluable lessons for anyone looking to make their mark in the digital space. Plus, don't miss their practical tips for maintaining creative momentum while building a media empire. Timestamps: (00:00) - Meet Colin and Samir (01:08) - The Beginnings of The Colin and Samir Show (01:46) - Dynamic Duo: Business vs. Creative (04:00) - The Lacrosse Network: From Idea to Reality (11:46) - Navigating Creative Partnerships (28:58) - Understanding the Creator Economy (34:46) - The Early Days of YouTube (35:55) - Creators vs. Creatives (37:02) - The Rise of MrBeast (37:34) - MrBeast's YouTube Strategies (43:59) - The Three Rules of YouTube (56:39) - Podcasting on YouTube (01:07:18) - Exciting Upcoming Videos (01:07:43) - The Importance of Juxtaposition in Titles (01:10:02) - Crafting Engaging Food Content (01:11:28) - Debating the Best Burgers in LA (01:15:44) - Handling Criticism and Authenticity (01:17:57) - The Creative Process and Opportunities (01:25:30) - SWOT Analysis and Future Plans Check out today's guest, Colin and Samir: Twitter: https://x.com/colinandsamir Subscribe to their Newsletter: https://www.thepublishpress.com/ Instagram: @ColinandSamir: https://www.instagram.com/colinandsamir/?hl=en Colin @colinrosenblum: https://www.instagram.com/colinrosenblum/?hl=en Samir @SamirChaudry: https://www.instagram.com/samirchaudry/?hl=en Website: www.ColinandSamir.com Youtube: https://www.youtube.com/c/ColinandSamir Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit podcastchoices.com/adchoices

In an engaging dialogue with Jasmine Starr, the episode unfolds Jasmine's remarkable journey from adversity to achievement. With vulnerability, she shares her early struggles, including the societal expectations that weighed heavily on her aspirations. Her narrative is not just a personal account; it serves as a powerful reminder of the resilience required to thrive in the entrepreneurial world. The conversation steers towards the practicalities of hosting a mastermind, with Jasmine emphasizing the importance of aligning participants' expectations and fostering accountability within the group. Her insights offer a roadmap for aspiring hosts, highlighting how to cultivate an environment where every member feels empowered to contribute and grow. Timestamps: (00:39) - Meet Jasmine Starr (01:40) - The Importance of Bravery in Business (02:42) - Jasmine's Early Life and Education Journey (04:17) - Overcoming Childhood Challenges (22:38) - Transitioning from Photography to Business Coaching (39:22) - The Launch of Social Curator (54:29) - The Value of Masterminds and Networking (01:06:15) - Navigating Expectations in a Mastermind (01:15:46) - Conclusion and Insights on Growth Check out today's guest, Jasmine Star: ➤  Instagram | Website | LinkedIn | YouTube | Podcast Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices

Embrace Flexibility: Navigating Client Relationships as a Creative In this solo podcast episode, host Chris Do explores the metaphor of 'being bamboo' to discuss the importance of flexibility and strength in creative client relationships. He shares insights on balancing artistic expression with client demands, emphasizing the significance of understanding the client's perspective. Through real-life examples, Chris illustrates when it's beneficial to align with client requests and when to stand firm on technical grounds. The episode also introduces strategies for managing subjective disagreements and fostering collaborative, rather than vendor, relationships. Listeners are encouraged to engage with the content and share their experiences with challenging client scenarios. Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mastering Personal Branding and Event Success Join Chris Do in an enlightening podcast episode with Neel Dhingra as they explore the art of building a personal brand and organizing successful events. Discover Neel's journey in the real estate mortgage finance sector, as he breaks industry norms using social media for branding and inspires authenticity. Learn about the challenges of maintaining personal relationships amid entrepreneurial success and how genuine connection and community foster creative growth. This episode is an invaluable resource for those seeking to understand the impact of personal branding and the power of intentionality and vulnerability in engaging audiences. Check out today's guest, Neel Dhingra: ➤  Instagram | Website | LinkedIn | YouTube Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices

Harnessing Scarcity to Boost Event Promotions In this special solo episode, Chris Do explores the concept of scarcity and how to effectively use it to promote events. Learn strategies inspired by Professor Galloway and luxury brands on controlling supply to increase demand. Chris shares practical tips, real-life examples, and anecdotes from his European tour on how to undersell events, engage the community in planning, and ensure success in different markets. Perfect for event organizers and marketers looking to maximize attendance and engagement. Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices

Balancing Content Creation with Client Work: A Strategy for Success In this solo episode, Chris Do discusses the challenges of balancing content creation with client work. He emphasizes the importance of a client acquisition strategy and shares insightful anecdotes about the consequences of neglecting this. Chris also provides actionable tips on leveraging content marketing to attract new clients, the pitfalls of generic messaging, and the value of niching down. If you're struggling with maintaining a steady stream of clients while doing quality work, this episode is a must-listen. Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mastering Sales: Unlocking Success with In-Person Workshops and Confident Conversations In this episode, Chris Do sits down with Jule Kim as they explore the vital elements of mastering sales, featuring upcoming in-person workshops in Miami and London for transformative change. This episode delves into effective sales conversations, highlighting common pitfalls such as inadequate listening, premature pitching, and the importance of strategic questioning. Through role-plays, real-life analogies, and insights on timing the close, viewers learn to build rapport, understand client problems, and close deals confidently. The discussion also emphasizes the value of a confident mindset and experienced guidance in achieving sales success and personal growth. Sign up for the Conversational Selling Workshop in Miami here: https://www.eventbrite.com/e/conversational-selling-workshop-miami-full-day-tickets-997334653797?aff=oddtdtcreator Sign p for the Conversational Selling Workshop in London here: https://www.eventbrite.com/e/conversational-selling-workshop-london-two-day-tickets-999812655567?aff=oddtdtcreator Check out today's guest, Jule Kim: ➤ Instagram | Website | LinkedIn Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices

Reimagining Creativity In this episode, Chris Doe interviews John Roescher, founder of Raw Materials, a unique design company. John delves into his journey from founding Handsome to creating Raw Materials, highlighting the challenges of scaling a design agency while staying true to creative principles. He shares insights on fostering a culture of creativity, the importance of aligning with core beliefs, and navigating the evolving landscape of the design industry. Tune in to hear John's vision for the future of design and the lessons he's learned along the way. Check out today's guest, John Roescher: ➤ Instagram | Website | Twitter | LinkedIn Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices