The Flipside, Featuring Michelle Battersby and Lucy Mort

In episode eight of The Flipside, hosts Sali Sasi and Julie Stevanja are joined by Lana Hopkins and Juliana Di Simone. the co-founders of web3 platform some·place Looking in on the metaverse as a newcomer (and speaking only for myself), it can feel like a highly masculine space, with people like Mark Zuckerberg and the likes of Jake Paul already staking their claim in the new world. But some·place is doing things differently, by creating a limitless destination in web3 that feels human and approachable for women and underrepresented people. The key ingredients in their “pie” and what makes some·place so unique and special is the way they have approached the design, by considering it as a foundational element in the product, rather than an afterthought. In this episode, you’ll hear about: The challenges female founders face when seeking out funding for a new business. How some·place is humanising web3. What it really means to interact with the digital world in 2022. In this episode, Adore Beauty is offering 15% off all orders over $75, when you shop via the Her Black Book app. You have until midnight on Sunday 23 October to take advantage of the discount, so be quick! This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com Follow POPSUGAR Australia, Sali Sasi, and Julie Stevanja POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples. Producer: Nick Rowse, Forbes Street StudioSee omnystudio.com/listener for privacy information.

In episode seven of The Flipside, hosts Sali Sasi and Julie Stevanja are joined by multi-hyphenate entrepreneur, Lillian Ahenkan (you probably know her as Flex Mami).  Flex Mami is one of Australia’s leading content creators, as well as a radio host, best-selling author, DJ, TV presenter and self-confessed opinion-haver. One of her latest ventures is ‘Future Group Chat’, a subscription-based, members-only platform for her fans to have challenging conversations, and practice sharing their ideas publicly. In this episode of The Flipside, Flex speaks about everything from her best advice for getting into a ‘flow state’ to why she doesn’t always think ‘faking it till you make it’ works, and how she strives for authenticity and avoids role-playing in her own content creation. In this episode, you’ll hear about: How Flex created a highly-engaged and curious community in ‘Future Group Chat’. How to get into a ‘flow state’, where whatever it is you’re doing feels easy. Her best advice for building up confidence. In this episode, STAX is offering 20% off sitewide (excluding the Anna Paul Collection), when you shop via the Her Black Book app. You have until midnight on Sunday 16 October to take advantage of the discount, so be quick! This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com Follow POPSUGAR Australia, Sali Sasi, and Julie Stevanja POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples. Producer: Nick Rowse, Forbes Street StudioSee omnystudio.com/listener for privacy information.

In episode six of The Flipside, hosts Sali Sasi and Julie Stevanja are joined by Nicole Liu, the founder of Australian tech startup, Kin Fertility.  Kin Fertility is on a mission to empower women to take control of their reproductive health. What started as a blog in February 2020 quickly evolved into a full-service healthcare company that now offers contraceptive pill prescriptions (the first of its kind in Australia), vitamins, and a plethora of reliable information on its website. In this episode of The Flipside, Liu explains how seriously she took launching a health tech startup and exactly how she got to where she is today. In this episode, you’ll hear about: How a false diagnosis led Liu to found Kin Fertility. The differences between launching a tech startup and a health tech startup. How your company can get involved in Kin’s #WeNeedMoreLeave movement. In this episode, Naked Sundays is offering 20% off sitewide when you shop via the Her Black Book app. You have until midnight on Sunday 9 October to take advantage of the discount, so be quick! This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com Follow POPSUGAR Australia, Sali Sasi, and Julie Stevanja POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples. Producer: Nick Rowse, Forbes Street Studio See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

In episode five of The Flipside, hosts Sali Sasi and Julie Stevanja are joined by Anna Hoag, the founder of Australian fashion label, Anna Quan.  Anna Hoang is proof that you don’t need to have all the answers before starting a business, in fact, learning on the fly is one of her specialties. When she launched her label, Anna Quan, in 2013, Hoang convinced Aussies that timeless wardrobe staples will always be chic. What she’s proven in the years since is that all businesses are tech businesses at their core. In this episode of The Flipside, Hoang explains how digitising elements of her business have helped accelerate the label globally and shares tips on how to learn new digital skills on the fly.  In this episode, you’ll hear about: How Hoang got started in fashion after studying law. Her one trick for learning new skills in tech. How Hoang’s resourcefulness got Anna Quan in front of international buyers. In this episode, Anna Quan is offering 15% off full-price items sitewide when you shop via the Her Black Book app. You have until midnight on Sunday 18 September to take advantage of the discount, so be quick! This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com Follow POPSUGAR Australia, Sali Sasi, and Julie Stevanja POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples. Producer: Nick Rowse, Forbes Street StudioSee omnystudio.com/listener for privacy information.

In episode four of The Flipside, hosts Sali Sasi and Julie Stevanja are joined by Mike Smith, the founders of Zero Co, a company that’s tackling the world’s plastic crisis by producing household and personal care products that people genuinely want to use, sans single-use plastic.  After taking an 18-month trip to some of the world’s most far-flung locations, Smith realised that everywhere he went, there was a huge plastic problem. So he founded Zero Co as a way to try and fix it. To date, Zero Co has stopped one million plastic bottles from entering landfill — and they’re just getting started. In this episode of The Flipside, Smith explains how he overcame the hurdle of every investor in Australia knocking back his idea and how that lead him to launch the country’s most successful Kickstarter campaign ever.  In this episode, you’ll hear about: The difference between crowdfunding and venture capital funding a startup. The guerilla marketing campaign that earned Zero Co early media coverage. How radical transparency builds community authentically. In this episode, Zero Co is offering $20 off orders over $100, when you shop via the Her Black Book app. You have until midnight on Sunday 26 September to take advantage of the discount, so be quick! This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com Follow POPSUGAR Australia, Sali Sasi, and Julie Stevanja POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples. Producer: Nick Rowse, Forbes Street StudioSee omnystudio.com/listener for privacy information.

In episode three of The Flipside, hosts Sali Sasi and Julie Stevanja are joined by Lisa Teh, the co-founder of Web3 marketing agency Mooning.  Teh is a serial entrepreneur, and on top of running Mooning and CODI, Teh is also the co-founder of 101 Lifestyle, “the world’s sexiest toothpaste brand”; co-founder of Lisnic, a platform connecting business owners with mentors; and is also the editor-in-chief of lifestyle website Couturing.com . In this episode of The Flipside, Teh speaks about everything from how she ended up working with one of the co-founders of Netflix, to her best productivity hacks, and, of course, what Web3 is and how she manages to stay on top of its constant changes.   In this episode, you’ll hear about: Exactly what Web3 is and how it fits into the current Internet landscape. How Teh stays organised and hyper-productive while running multiple businesses. Teh’s journey, transitioning from tax lawyer to entrepreneur. In this episode, Bangn Body is offering 15% off sitewide, when you shop via the Her Black Book app. You have until midnight on Sunday 18 September to take advantage of the discount, so be quick! This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com Follow POPSUGAR Australia, Sali Sasi, and Julie Stevanja POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples. Producer: Nick Rowse, Forbes Street StudioSee omnystudio.com/listener for privacy information.

In episode two of The Flipside, hosts Sali Sasi and Julie Stevanja are joined by Michelle Battersby and Lucy Mort, the co-founders of Sunroom, a platform dedicated to supporting women in securing their fortunes and futures. After both relocating from Australia to Los Angeles, Lucy and Michelle launched Sunroom in February 2022 as a solution to the hyper-moderated social media platforms that disproportionately penalise women and non-binary creators. In this episode of The Flipside, the pair explain that launching a tech start-up doesn’t get any easier once the product is out in the world. In fact, since Sunroom launched, the app has changed a lot — it’s almost unrecognisable, thanks to the types of creators on the platform, as well as the new features on the app.  In this episode, you’ll hear about:  What it’s really like to move across the world to launch a tech start-up Pivoting your marketing strategy post-launch How to monetise your audience on Sunroom In this episode, leak-proof underwear brand, Modibodi, is offering 15% off, sitewide, when you shop via the Her Black Book app. You have until midnight on Sunday 11 September to take advantage of the discount, so be quick! This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com Follow POPSUGAR Australia, Sali Sasi, and Julie Stevanja POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples. Producer: Nick Rowse, Forbes Street Studio  See omnystudio.com/listener for privacy information.

In the first episode of The Flipside, you’ll get to know our hosts Sali Sasi and Julie Stevanja, co-founders of Her Black Book, as they share their personal stories of how they started their businesses and the challenges that come with being a woman entering the tech landscape.  In The Flipside, Sali and Julie pull back the curtain on what it was really like to secure funding for Stylerunner back in 2012. They explain the difficulties that came with pitching a concept for women to rooms of all-male investors, and share how they overcame this seemingly insurmountable hurdle. You’ll also learn more about why they launched their latest venture, Her Black Book, and why you need to download it immediately.  In this episode, you’ll hear about:  The one word you should never include in your pitch deck  The first thing they’d each do once landing on a business idea What it’s like to found two thriving tech businesses with your twin sister In the first episode (which you can listen to below) homewares brand In the Roundhouse is offering 20% off sitewide, via the Her Black Book app. You have until Sunday 4 September, 2022, to nab yourself a bargain, so be quick! This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com Follow POPSUGAR Australia, Sali Sasi, and Julie Stevanja. POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples. Producer: Nick Rowse, Forbes Street Studio See omnystudio.com/listener for privacy information.