The Ick Test [#78]

Noah and Shawn discuss the BIG question that leaders need to be asking more often that isn't being asked nearly enough. Tune in to this fascinating discussion with a special introduction from Shawn.

In this episode, Noah & Shawn discuss how to make better decisions and why most companies have a terrible time doing so.

Shawn introduces The Ick Test - a way of looking at the state of your business and asking where you need to be looking for new ides, innovating, or investing in new technology.

How well do you really know what your competitors are doing? Do you think you're number #1 in your industry or know you're #1? What are they doing better, faster, or more effective than you? How would you know? Learn how in this week's episode.

In this episode, Noah & Shawn discuss one of the single most important things you can do this year to grow. We caved to demand and give our listeners the one thing that will be most impactful over the next 12 months.

In this week's episode, we share ways to truly understand your customers and show them that you know and more importantly demonstrate that understanding.

Want to outspend, outsmart, and out-market your competition? This week Noah & Shawn look at how to build the perfect customer experience to move you from the first sale to the fourth sale.

Practice doesn't make perfect. Practice makes permanent. If you're doing everything wrong, then you're not getting better you're only making bad habits, worse. In this episode, Noah & Shawn talk about the practice at a corporate level. They share some of the ways to make practice part of your company's culture to embrace an attitude of continuous improvement.

Let's say you're managing a team of 10 people. During your quarterly reviews there's a trap that management often falls into. We're calling it the Parent Trap. In this episode we show you how to avoid this mistake and have more meaningful, impactful, and results-orientated discussions with your key people.

In episode 71, Noah & Shawn discuss the internal-emotional hurdles we need to be aware of in a sales environment. They share practical exercises to be used by a sales team to improve their results.