#418 : I'm Now 8 Seconds Quicker Per 100m with Brenton Ford

So what does he do that 99.999% of swimmers don't? How is he able to swim this fast? I've spent my career analyzing the best swimmers in the world, but watching Sam swim up close is a completely different experience. I've never seen anyone hold as much water as he does, even at world-record pace. What stands out the most isn't just the speed. It's the relaxation. His recovery looks effortless, and the way he reaches forward into the catch is incredibly fluid—almost calm—despite the intensity of the pace he's holding. When Sam shared some of his training with me, one thing surprised me. He's consistently swimming up to 80 kilometers a week. Massive volume. Huge power in the stroke. But when you ask him what really matters, he often comes back to the basics—simple things like rock-solid head position and clean fundamentals. If you're a triathlete or an open water swimmer, Sam's power stroke isn't just impressive to watch. It's actually a blueprint for efficiency. So today, we're breaking it all down—the sets, the technique, and the mindset around recovery that helped take him to the very top of the sport. 01:27 Sam Short Intro 01:30 How Do You Describe Your Stroke When You Race? 01:47 Developed Overtime? 2:00 Mobility And Flexibility 02:20 What Does Swimming Fell Like When You Are Swimming Well? 02:39 Any Particular Part Of Your Stroke That You Are Working On? 02:53 400 Free v.s. 10k Openwater Swim 03:12 Kicking Sets 03:28 Cues And Phrases 03:45 Stroke Rates 04:03 Head And Body Position 04:43 When Body Position Is Not Where It Should Be 05:06 Good Feel For The Water 05:28 Breathing Pattern 05:54 Rotation 06:19 Openwater 06:47 Favorite Sets 07:26 Hardest Set 07:50 Distance per Week 08:10 Taper 08:28 Sessions Per Week And Gym 08:48 Being A Smarter Athlete  

Six months of consistent training. You're showing up to the pool. You're doing the sets. You're putting in the work. But your times… haven't moved. You're still sitting at 1:50, maybe two minutes per hundred, and no matter how hard you train, it just doesn't seem to change. And that can be one of the most frustrating places to be as a swimmer or triathlete. Because it feels like you're doing everything right. You're consistent. You're committed. You're following the program. But you're not getting faster. So what's actually going on? In this episode, I'm going to show you why swimmers get stuck at the same pace for months, even when they're training consistently—and more importantly, what you can do to finally break through that plateau and start dropping your times again. 00:56  Plateau of Okay 01:33 Fixing Everything At Once 01:57 Stroke Raste Too Slow 04:04 Fixing The Foundation Of The Stroke 06:13 What To Do?

Last month, a 39-year-old swimmer joined our weekly coaching members call. She was training for her first Ironman. She'd been swimming for about a year—consistent, disciplined, three sessions a week, following her program exactly as written. But there was a problem. She was exhausted after every session. And her pace hadn't improved in four months. In this episode, we unpack what was really going on—because when you're doing all the "right" things but not getting faster, it's rarely about working harder. It's about working smarter. We'll talk about why consistency alone isn't enough, the hidden mistakes that keep adult swimmers stuck, and how small technical and structural changes in your training can unlock real progress. If you're training for an Ironman—or any long-distance event—and feel like you're spinning your wheels in the water, this episode will show you what to look at, what to adjust, and how to start moving forward again. 01:19 From 2:10 to 1:55 Per Hundred 01:43 What Was Happening? 03:04 Getting A Good Catch 04:10 Think Of The Catch As The Set Up 05:53 Connect With The Water 06:54 What To Do? Transform your freestyle to be effortless and smooth with online video analysis: https://effortlessswimming.com/courses-membership/ Try the new Nanoclear Anti-fog Goggles: https://bit.ly/nanocleargoggles

What would drive someone to voluntarily swim through the most dangerous ocean channels on the planet — no wetsuit, no cage, no way out except forward? In this episode, we sit down with Mark Sowerby, one of the few athletes in the world to complete the Ocean's Seven — often described as the Everest of open water swimming — a feat achieved by just 36 swimmers. His new film, Don't Be Prey, captures a decade-long pursuit across five continents and seven of the most brutal channels on Earth. From the freezing Irish Sea to the shark-patrolled waters of Hawaii, it's raw, unfiltered man versus nature — no protection, no shortcuts. But this isn't just a story about distance or danger. After a life-changing event leaves him searching for direction, Mark channels his anguish into purpose with the help of coach Tim Denyer. Together, they build a mindset around one simple but powerful mantra: keep the stroke steady, don't splash, keep the heart rate down — don't be prey. We go beyond the film to explore the swims that nearly broke him, the unseen moments of doubt, and what the ocean taught him about fear, patience, resilience, and staying calm when everything around you is chaos. This is a conversation about endurance — not just in the water, but in life. Let's dive in.

There's a timing pattern that separates fast swimmers from slow swimmers—and most people never see it. You can watch someone swim in real time and miss it completely. But slow the video down, frame by frame, and suddenly it's obvious. Every fast swimmer has this. A lot of slower swimmers don't. And when you fix this one timing detail, it doesn't just make you smoother—it feels like someone just switched the engine on in your stroke. In today's episode, I'm going to break down exactly what that timing pattern is, why it matters so much, and most importantly, how you can actually feel it in the water so it shows up in your own swimming. 00:52 Waiting Too Long To Begin The Catch 02:29 Begin Catch Earlier 03:22 Back Off The Power 04:10 Early Connection 05:31 How Do We Fix It? 08:09 What To Do?

I watched a swimmer fix one breathing mistake and drop 12 seconds per 100 meters—not in four months, but in four weeks. No extra fitness. No added training volume. Just one specific change in how she breathed. That single adjustment took her from 1:48 per 100 down to 1:36 per 100. In this episode, I break down exactly what she changed, why it worked so fast, and how you can apply the same breathing fix in your very next swim—whether you're training for endurance, speed, or just want to stop feeling rushed every time you turn your head to breathe. If your breathing feels like the limiter in your freestyle, this episode will change how you swim. 01:45 Head Lifted Forward Out Of The Water 03:49 Correction No. 1 Your Head Should Be Like An Iceberg 04:32 Correction No. 2 Exhaling Ender Water Mostly Through Your Nose 05:14 Correction No. 3: Breathing Every 2 or 3 Strokes and Learn To Breathe On Both Sides.

At 20 years old, I missed qualifying for the National Championships by three hundredths of a second in the 50 backstroke. Fast-forward 18 years, and at 38, I qualified for Nationals in the five-kilometer open-water swim—training mostly just three times a week. In this episode, I'm breaking down exactly how I did it in my late thirties: the one thing an Olympic gold medalist taught me that helped me generate more power with less effort, why getting injured before the race actually worked in my favor, how just five minutes with one coach changed my technique in the final two months, and the single workout I repeated every week that built my endurance and helped me finish fast. 01:19 Missed Out Again 01:53 Stroke Analysis 3:41 Olympic Gold Medalist Secret 5:48 Swimming Workout 7:17 Injured 8:22 Race Day 8:48 The Best Anti-Fog Goggles 9:42 My 5km Time (Qualified)

.Today, we are talking about the 5th and final Core Principle of Fast Freestyle: find your rhythm and timing. 00:36 The Dancing Part Of Freestyle 01:13 Kick Timing 04:35 Use Different Types Of Kick 10:33 Serape Effect 13:35 Hand Speed 14:07 Split Tempo 17:54 Drills 19:22 8 Week Faster Freestyle Course Join the 5 Day Catch Challenge Join the Effortless Swimming Membership Effortless Swimming Freestyle Clinic

01:40 No Need To Overpower The Catch 03:07 Teaching The Four Key Positions 04:00 Start Of The Catch 06:00 High Elbow Catch 07:35 Power Diamond Position 10:20 Exit Of The Stroke 11:36 YMCA Drill Progression 14:38 More Drills To Work On Your Catch 15:07 Setup Phase 16:35 Path Of The Hand 17:57 Hand Speed

Today, we are talking about the third core principle of Fast freestyle which is Rock, Return And Align. 00:36 Rock v.s. Rolling 02:15 Return 03:24 Correct Entry 06:08 Align