The GOAT SEO Strategy for Software Founders (From Zero to Scale)

E739: Most software founders are doing SEO completely wrong - and it's killing their growth.  I break down the GOAT (Greatest of All Time) SEO strategy for software founders looking to scale from zero users to product-market fit and beyond. What You’ll Learn: - A proven SEO strategy that actually drives signups - Why most startup blogs miss the mark - A smarter way to get your first links and users - How SEO can unlock unexpected use cases and features - A compounding growth loop few founders are using Whether you're pre-launch or already in-market, this is the SEO playbook built for real traction. ⭐️ My Product Hunt Guide: https://edwardsturm.com/articles/product-hunt-results/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the GOAT Software SEO Strategy 00:14 Common SEO Mistakes 00:42 The Bottom of Funnel SEO Approach 01:13 Maximizing Software Potential 01:38 Twitch 02:20 Implementing the Strategy 04:56 Scaling and Growth 05:38 Challenges and Considerations 06:24 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #saasmarketing #softwaremarketing #searchengineoptimization #indiehackers

E738: Five quick and critical tips to boost your local visibility using your Google Business Profile. Whether you’re a brick-and-mortar business or a service provider, these are must-know moves - and the last tip is absolutely wild. - The one thing most businesses skip - but shouldn’t - A simple weekly habit that boosts local visibility - How to turn customer feedback into a ranking signal - An easy visual upgrade most profiles are missing - A weird but effective Google Maps trick you’ve never heard of These tips are easy to implement and can lead to more views, more customers, and better local rankings. ⭐️ Ep608 - SEO Shortcuts From a 25 Year Veteran - Bill Hartzer - https://www.youtube.com/watch?v=Mz6JLv86L0Y 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Google Business Profile Tips 00:21 Tip 1: Looks Good 00:33 Tip 2: Weekly Updates 01:08 Tip 3: Replying 01:48 Tip 4: Photos 02:11 Tip 5: Surprise 03:31 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #googlebusinessprofile #googlemybusiness #searchengineoptimization 

E737: We're 11 days into Google’s June 2025 Core Algorithm Update, and the SEO landscape is shifting. I break down the biggest winners and brutal losses from the update so far. We’ll cover: - A shocking traffic surge on an AI-generated site - Small travel bloggers bouncing back from the Helpful Content Update - What might be triggering penalties (hint: keyword stuffing) - Why some pages - not whole sites - are getting hit - And what this means for your SEO strategy right now If you’ve seen changes in your rankings, you’re not alone. Tune in to get the latest insights into what Google’s rewarding. ⭐️ Lily Ray’s Winners - https://x.com/lilyraynyc/status/1942297583386304733 ⭐️ HCU-hit sites bouncing back - https://x.com/lilyraynyc/status/1943237577789837541?s=46 ⭐️ AI Rallying - https://x.com/WilliamGendron/status/1940837205108576258 ⭐️ Ahrefs AI Report - https://ahrefs.com/blog/ai-generated-content-does-not-hurt-your-google-rankings/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Google's June Core Algorithm Update 00:14 Lily Ray's Observations and Insights 01:07 Case Study: Travel Blog's Traffic Fluctuations 03:41 AI-Generated Content: A Controversial Winner 07:47 Keyword Stuffing: A Major Loser in the Update 08:46 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googlecoreupdate #searchengineoptimization #digitalmarketingnews #marketingstrategy

736: Can a $5 press release really trick Google’s AI into calling your brand "reputable"? Yes - and today I break down exactly how. In this episode, I unpack a wild strategy that shows how startups (or anyone) can influence Google's AI Overviews using low-cost press releases. We talk about why this works, how to test it safely, and how it differs from other LLM manipulation tactics floating around online. Whether you're in SEO, digital marketing, or running a scrappy startup - this might just blow your mind. Topics covered: - How AI parrots press release language - The role of domain authority in AI citation - Gaming brand name searches with low competition - Testing the strategy without risking your own brand - The difference between press release SEO vs. clone site SEO 🎩 Harpreet’s post - https://x.com/harpreetchatha_/status/1942304237821853998 🎩 Ep 734 - Gaming LLMs & Google Best Lists -  https://www.youtube.com/watch?v=-61nkv_HcAI 🎩 Gaming ChatGPT with spun content - https://www.linkedin.com/posts/dowdell_llmmarketing-seo-chatgpt-activity-7346161041803735044-USDC/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: Press Releases for AI Overviews 00:35 Case Study: Manipulating AI Overviews 01:08 SEO and Domain Authority 01:37 Harpreet's Experiment and Its Implications 03:27 Comparing Different SEO Tactics 06:06 Testing the Strategy Yourself 08:08 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #generativeengineoptimization #searchengineoptimization #seohacks

E735: Are you building too many backlinks… or not enough? I break down exactly how often you should be doing link building - and why most people are getting it completely wrong. You'll learn: - Why overdoing backlinks can actually hurt your SEO - The dangers of doing too little (and looking unnatural to Google) - A simple daily backlink strategy you can start today - Tools and platforms to get high-quality links - The difference between topical authority and general authority - and why both matter Whether you're just starting out or scaling your SEO game, this episode gives you the blueprint for sustainable, effective link building in 2025. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:25 The Importance of Backlinks 01:12 Pitfalls of Overdoing Link Building 02:08 Consequences of Doing Too Little 02:41 Finding the Sweet Spot 02:47 Daily Link Building Strategies 03:10 Recommended Resources for Backlinks 05:28 Final Tips The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #searchengineoptimization

E734: I share how people are trying to manipulate both ChatGPT and Google by creating fake “best of” lists. I walk through a viral LinkedIn post exposing a black hat tactic that's purportedly currently working to influence AI-generated recommendations. You'll hear: - The exact tactic being used to game ChatGPT's rankings - Why LLMs are vulnerable to surface-level content signals - Real examples (and skepticism) from the SEO community - How some are manipulating Google’s knowledge graph using Parasite SEO and fake best-of lists - What actually works today if you want long-term SEO results Whether you're curious, skeptical, or just trying to stay ahead of the curve - this one's packed with insights. 🎩 The LinkedIn post shared - https://www.linkedin.com/posts/dowdell_llmmarketing-seo-chatgpt-activity-7346161041803735044-USDC/ 🎩 The blog post shared - https://www.seolondonsurrey.co.uk/blog/quality-issues-in-some-google-knowledge-graph-results 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Gaming Best Lists 00:44 Black Hat Tactics for LLMs 02:22 Reactions and Replications 04:35 Gaming Best Lists in Google Search 07:04 Parasite SEO Techniques 11:50 Concluding Thoughts and SEO Tips The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #parasiteseo #searchengineoptimization #seohacks

E733: I break down why Threads might be the next major platform for Parasite SEO - and how you can take advantage of it right now. Threads.com is spiking in Google traffic after a smart domain migration and is showing signs of becoming a powerful source for organic reach. I’ll walk you through how to repurpose your content into threads, why it’s (surprisingly) not that black hat, and what velocity to post at so you don’t trigger spam filters. What you’ll learn: - How Threads went from 0 to 11.7M monthly clicks from Google - Why their 301 redirect (vs. 𝕏’s 302 mistake) made all the difference - What Parasite SEO is, and why Threads might be the next big platform - How to repurpose your site content into threads - using AI - Why content velocity matters (and how to avoid spam filters) - The smart way to build long-term SEO wins using existing platforms Whether you're an SEO strategist, affiliate marketer, or content creator, this is an opportunity you don't want to miss. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:20 Threads' SEO Journey and Migration 02:18 Comparing Threads and 𝕏's SEO Performance 03:03 Parasite SEO 04:35 How to Use Threads for Parasite SEO 06:04 Practical Tips for Implementing Parasite SEO 07:36 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #parasiteseo #searchengineoptimization #seohacks #digitalmarketing

E732: I break down one of the biggest SEO failures in internet history - how 𝕏 (formerly Twitter) lost billions of clicks by mishandling its URL migration and on-page SEO. I also show how Threads and Bluesky are making similar mistakes, and the ridiculously simple fixes that could bring them billions of free monthly clicks. We cover: - The shocking impact of Twitter’s switch to 𝕏 on Google search traffic - Why Threads is accidentally doing SEO better (but still failing) - How basic SEO elements like page titles, meta descriptions, and H1s are being ignored - Simple AI-powered fixes that could change everything overnight - A breakdown of what should be done - from alt text to advanced keyword optimization Whether you’re into digital marketing, SEO, or just want to understand how big tech continues to fumble easy wins - this one’s for you. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO Issues with X, Threads, and Bluesky 01:18 The SEO Catastrophe: Twitter to X Migration 03:30 SEO Basics: Page Titles, Meta Descriptions, and H1 Tags 12:00 Advanced SEO Strategies Using AI 15:42 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #seohacks #digitalmarketing

E731: Cloudflare just declared war on AI. In what might be the biggest AI x SEO development since the launch of ChatGPT, Cloudflare announced it will block AI crawlers by default and launched a bold new initiative: Pay Per Crawl. What does this mean for websites, content creators, publishers, and the future of AI training? Is this the beginning of a new economic model for the web - or just another speed bump for AI companies? I break down: - What Cloudflare's announcement really means - How Pay Per Crawl works (and who’s already on board) - Reactions from the SEO community and industry insiders - Why this could change visibility, search, and content forever Whether you're in SEO, content, media, or tech - this one’s a must-listen. ⭐️ Cloudflare to block AI crawlers by default with new Pay Per Crawl initiative - https://searchengineland.com/cloudflare-to-block-ai-crawlers-by-default-with-new-pay-per-crawl-initiative-457708 ⭐️ Cloudflare will now block AI crawlers by default - https://www.theverge.com/news/695501/cloudflare-block-ai-crawlers-default ⭐️ Content Independence Day: no AI crawl without compensation! - https://blog.cloudflare.com/content-independence-day-no-ai-crawl-without-compensation/ ⭐️ Announcing Cloudflare pay per crawl beta - https://www.cloudflare.com/paypercrawl-signup/ ⭐️ Reddit: Pay per crawl has been announced. - https://www.reddit.com/r/SEO/comments/1lpyknc/pay_per_crawl_has_been_announced/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Breaking News: Cloudflare's Major Announcement 00:43 Understanding Cloudflare's New Policies 01:32 Implications for AI and Web Content 02:27 Cloudflare's Pay Per Crawl Initiative 03:31 Industry Reactions and Support 06:21 The Verge's Take on Cloudflare's Move 09:56 SEO Community’s Response 12:45 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #digitalmarketingnews #ainews #artificialintelligence

E730: Google’s June core algorithm update is rolling out - and Instagram might be the next big SEO play. Why? Platforms like Reddit and Instagram offer real-time, high-engaging content that users trust. And Google seems to be rewarding that - Reddit just gained 162M clicks in 10 days, and Instagram content could be indexed far more widely in search with this update. You’ll learn: - How Reddit gained 162M clicks in 10 days from Google - The new Instagram notice about your photos and videos showing in search - Exactly how to write captions and use carousels to rank in Google - Why engagement + recency on Instagram might now be real SEO factors - How to build topical authority… without even using a website Whether you’re an SEO pro or just trying to get more visibility for your content, this is a game-changer. ⭐️ Learn more - https://edwardsturm.com/articles/instagram-official-seo-notice-to-creators/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Google's June Core Algorithm Update 00:23 Reddit's Traffic Surge: A Case Study 01:07 Instagram's New Search Engine Visibility 03:01 Maximizing Instagram for SEO 05:42 Practical Tips for Instagram SEO 10:42 Conclusion and Further Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #digitalmarketingnews #instagrammarketing #searchengineoptimization