
A Gartner Expert Explains Why Most B2B Transformations Fail - Jackie Swanson
8/7/2026
0:00
32:10
In this episode of the eCom Ops Podcast, host Norbert Strappler sits down with Jackie Swanson, Managing Partner at Gartner Consulting, to discuss why so many B2B transformation projects fail despite significant investments in software and AI.
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