0:00
42:55
A recent report out of GroupM went deep into the shifting tides of UK identities. It found vast differences between regions, including a "significant divide" between the London and the UK. With media thinking still dominated by London and a couple of other cities, does it need an update? We chat with Julia Ayling and Morven Hassall.
Hosted on Acast. See acast.com/privacy for more information.
More episodes from "The Drum Podcast"
Don't miss an episode of “The Drum Podcast” and subscribe to it in the GetPodcast app.
