Are marketers truly ready for 'personalization at scale'?

In this Exit Right episode, Mike Silver interviews Adrian Hewlett, CEO of Sealand, on transitioning from agency life to building a sustainable brand. Discover insights on entrepreneurship, business growth, company culture, and selling to Publicis - plus lessons from successes, challenges, and global expansion strategies. Hosted on Acast. See acast.com/privacy for more information.

As he hits six months into one of the biggest jobs in social media marketing, Toby Southgate of We Are Social sits down with The Drum to talk social's biggest year ever, the evolution of agency ownership structures, and what's coming next. Hosted on Acast. See acast.com/privacy for more information.

A recent report from Matri found that 1/4 of new mothers either never come back to work or leave work within a year of returning. Worse, the vast majority cite "unsupportive work environments" and "inflexible working conditions" in their decision to leave. We sit down with the report's author, adland veteran Sophie Maunder, and Allison Beattie, and ad exec turned fertility-rights-at-work advocate to track the scale of the problem and what needs to be done. Hosted on Acast. See acast.com/privacy for more information.

The Drum's opinion editor John McCarthy has recently signed up the biggest name in the biz to a regular column. Here you can listen to their first pitch meeting. Hosted on Acast. See acast.com/privacy for more information.

It can seem in 2025 like everyone in the ad ecosystem is chasing after the same Holy Grail: fast, rapidly delivered, personalized content at whatever scale they fancy. With the help of (yes) AI, it seems that dream is closer than ever. But is the business ready for it? Hosted on Acast. See acast.com/privacy for more information.

Marketing is getting moodier - and that’s a good thing. We’re diving into how brands are connecting through emotion, instinct, and shared energy, not just data. Think storytelling, authenticity, and values-led creative. Hosted on Acast. See acast.com/privacy for more information.

We sit down with 3 marketers behind programs tackling marketing's dark secret: that it remains one of the most elitist and unequal industries. Hosted on Acast. See acast.com/privacy for more information.

3 experts from the worlds of guerrilla activations, social and experiential marketing open the secret cookbook for under-the-radar marketing success. Hosted on Acast. See acast.com/privacy for more information.

We're joined by two agency founders, fresh off a week on the Croisette of Cannes Lions. Is it still worth the rising costs for agencies to attend? Hosted on Acast. See acast.com/privacy for more information.

In a special episode fronted by The Drum's global editor Cameron Clarke, two of our leading opinion columnists dissect the news out of this year's Cannes Lions festival, and ponder how the event is evolving.Stories/columns mentioned in the episode: Julie Seal's diary.Paddy Gilmore's column. Hosted on Acast. See acast.com/privacy for more information.