What digital availability really means in B2B

Discover the ins and outs of transitioning your agency to employee ownership, and the mindset shift required for innovation and creativity in design. Are flexibility and adaptability crucial for agencies? How do you prepare your leadership team and succession plans? What's the impact of a hybrid model? Dive into discussions on the EMI scheme, trust structures, and the importance of client relationships in the success of your transition. Hosted on Acast. See acast.com/privacy for more information.

B2B marketing is often centered around building sophisticated tech stacks to serve complex buyer journeys at scale. But has this been to the detriment of B2B brand building?We tackle the important topic of digital and mental availability in B2B and how B2B brands can get it right.The episode is hosted by Andrea Glenn, CEO, Ledger Bennett and joined by Tracy Swartzendruber, VP Marketing, Power Generation and Oil & Gas, GE DigitalMiguel Gernaey, Independent Marketing Consultant. Hosted on Acast. See acast.com/privacy for more information.

Leading with empathy has the potential to yield significant results in business, but it’s often overlooked, underappreciated or imbalanced. In this episode, leaders draw on personal experiences to explore the intricate act of balancing head and heart in leadership, and how effectively leading by example can work wonders for agencies. Hosted on Acast. See acast.com/privacy for more information.

Agencyland is always looking for the next digital rockstar. That one person who will solve an agency's problems with one powerful chord. But is hiring a rockstar the most effective way to level up your agency, or is building a solid "rock band" team the way to go?We turn a magnifying glass on the reality of hiring shining stars, and how to harmonize uniquely diverse marketers to create a solid team greater than the sum of its parts. Hosted on Acast. See acast.com/privacy for more information.

Agencies are increasingly in the business of organizational change, with marketers helping clients to shift their shape to the modern cultural landscape. But, for both brands and agencies themselves, what role does culture play as they gear up to face the future of work?We delve into how agencies and their brands can transform in line with the future of work and whether that's best led from the inside, or with outside help.  Hosted on Acast. See acast.com/privacy for more information.

Pitching is more than just a commercial decision, it's also about culture.  We take a practical deep dive into experiences with pitching (vs not pitching) and share the ups, the downs, and the very real lessons learned along the way.  Hosted on Acast. See acast.com/privacy for more information.

The relationship between agencies and their clients is what keeps the wheels of the marketing industry turning. Over the last couple of years, that relationship has shifted and shifted again under the weight of great and complex forces - pandemic, hybrid working, economic instability and organizational consolidation... the list goes on.With our practical hats on, we'll look at what smart agencies and brands are doing to make sure that relationship matures in the right direction, from tools and techniques to aid mutual understanding to 'prenuptial' agreements to set collaboration off on the right foot. Hosted on Acast. See acast.com/privacy for more information.