Episode 9: Exceptional "Generic" Content for Packaged Gas Distributors

On this episode, Dave gets to the bottom of the age-old question: what is punchout? Jeremy Friedman from Greenwing Technology helps us understand how punchout can turn your customers into "sticky customers". Tune in, grab a drink, and discover the secrets of punchout.

David and Dave (confusion, we know) chat about the gas and welding industry, advancements in ERP connectivity, and CU's annual user forum.

John Cain and his Kentucky bourbon join Dave to share how an eCommerce website can do so much more than sell. The secret is in the assist. Tune in to find out how.

On this episode of the Distributor Pubcast, you'll learn:Why marketing often takes a backseat in a sales-centric distributor businessHow to better communicate your value proposition onlineWhy building trust is so important and why it's at an all-time lowHow to define your target markets or ideal customer profilesHow to document your buyer personas so your team can better market to them onlineHere's some great resources:[BLOG] Creating Personas for B2B Distributor Marketing: The Complete Guide (includes downloadable worksheet)[BOOK] Building a StoryBrand: Clarify Your Message So Customers Will Listen - by Donald Miller[DOWNLOAD] eComm-Wheel of Growth eBook: a proven methodology for building, launching, and growing a B2B eCommerce website that gets results. On tap:Matt -- 2019 Conundrum Red Wine Blend CaliforniaDave -- Ardbeg Old Islay Single Malt Scotch Whisky

What you will learn in this episode:Why it's so difficult to sell commodity products onlineDDS' unique solution to selling packaged gas with better product informationThe evolution of the visual representation of the contentOther applications outside of welding and gasThe importance of letting the website do the heavy liftingHow some of the biggest names in the industry are still in the stone ageLearn more about DDS here -- https://www.distributordatasolutions.com/

What you will learn in this episode:How the packaged gas distribution industry got it's startThe rapid consolidation of thousands of independent distributorsHow industrial gas distributors expanded into additional marketsSelling more hard goods brings serious growthLosing hard goods sales to online distributorsThe future of commerce and how to get onlineProduct content for cylinders and gasesOn tap:Matt: Proper 12 Irish WhiskeyDave: Jack Daniel's Tennessee HoneyKen: Arnold Palmer

What you will learn in this episode:The difference between digital enhancement and transformationOvercoming traditional distributor objections and self-limiting beliefsSeeking to truly understand the problem instead of assuming the solutionDigital transformation is not reactionary, it's evolutionaryA step-by-step guide to thinking through digital transformationConnect with Ateesh on LinkedIn.On tap:Matt: Maker's Mark Kentucky BourbonDave: Westward American Single MaltAteesh: Two Parts Hydrogen, One Part Oxygen

What you will learn in this episode:What is FusionPlus data and how it got started?How did FusionPlus data get into thousands of dealer / distributor stores?The importance of standardization and product catalog taxonomy.How does managed product data help distributors go to market faster and better?What do dealers need out of product data from their suppliers?What does really good product data look like and how does it help sell more products on dealer's webstores?Learn more about FusionPlus here.On tap:Matt: Johnny Walker Black LabelDave: TaliskerBillo: Vodka and Red Bull (yuck) ;)

What you will learn in this episode:How to determine the right kind of data you need to track.Why data without action is useless.What your data telling you about the health of your distribution business.Discover new opportunities to grow your business.The right culture makes all the difference.How to use analytics to improve your pricing strategy on your website.On tap:Matt: Moscow MuleDave: Jose Cuervo TradicionalNelson: Ollitas Cristalino / Water