
1182 - Lead with the problem
You tell people your job title and watch their eyes glaze over.
๐๐ป ๐๐ต๐ถ๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐๐ผ๐'๐น๐น ๐น๐ฒ๐ฎ๐ฟ๐ป: why your job title is the weakest way to introduce yourself, how to open with the problem you solve instead, and how to get a room to connect with what you do.
At a networking event, someone asks what you do. Most people answer with what they are. "I'm a solicitor." "I'm a consultant." But that leaves the other person doing all the work. They have to figure out what that means, and whether they'd ever need you. Usually they don't bother.
James shares the number one piece of advice he gave at a recent networking event. Start with the problem you solve. Ask if anyone's worried about it. Then tell them that's what you fix. Your job title can come later, or not at all. When people recognise the problem, they lean in.
๐ง๐ผ๐ฝ๐ถ๐ฐ๐ ๐๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ
How to introduce yourself at networking events
Elevator pitch examples
Answering "what do you do?"
Leading with the problem you solve
Why job titles don't sell
Networking tips for business owners
Getting buyers to connect with your offer
Sales messaging
This is episode 1182 of the Daily Sales Message podcast.
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LinkedIn โ https://www.linkedin.com/in/jamesnewelluk/
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Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.
Most deals are lost in explanation, not negotiation.
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https://www.practicalsalestraining.com
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Clear Sales Messageโข helps companies communicate their value clearly so buyers understand faster and buy with confidence.
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