Social Matters

9/7/2020

The Customer Class

0:00

18:19

It took a while for social media to catch in business. What started as an extension of PR has become a critical driver of customer acquisition and care. Activision Blizzard's Beverly Jackson shares insights on how to make social media one of the most critical tools for developing customer insights.

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While some marketers complain that loyal customers are as rare as unicorns, Sandeep Dube of Delta Air Lines argues that we may be in the golden era of customer loyalty.
Social Matters
9/7/2020
18:19
It took a while for social media to catch in business. What started as an extension of PR has become a critical driver of customer acquisition and care. Activision Blizzard's Beverly Jackson shares insights on how to make social media one of the most critical tools for developing customer insights.
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A company from

Social Matters

The Customer Class

More episodes from "The Customer Class"

Simplifying Innovation

Delivering on Critical Customer Needs

The Loyalty Unicorn

Social Matters

Ghost in the Machine

Finding the Soul of Your Customers