Making It Stick: Districtwide Character Education That Builds Belonging - Grant Wilson

Today our guest is Grant Wilson, Coordinator of Counseling Services at Plano ISD in Texas. We talk to Grant about how his district is creating consistency and connection through a districtwide character trait of the month tied directly to their community created Code of Civility. He shares how uniting teachers and counselors around shared themes, like kindness, empathy, and responsibility, has reduced behavior referrals, built stronger school cultures, and connected classroom lessons to real community values. Grant also explains how tracking implementation through the CharacterStrong dashboard helps measure impact, guide support, and tell the story behind the data. Learn More About CharacterStrong:  Access FREE MTSS Curriculum Samples Request a Quote Today! Learn more about CharacterStrong Implementation Support Visit the CharacterStrong Website

Today our guest is Dr. Ryan Sherman, Director of Wellness at Medway Public Schools in Medway, Massachusetts. We talk to Dr. Sherman about how his healthcare background is helping schools rethink what student wellness means, and how he is helping to modernize MTSS. He shares how Medway added a fourth tier of support that brings mental health care directly into schools through care coordination, in-school outpatient services, and telehealth partnerships. Dr. Sherman also unpacks the mindset shift from “we don’t do mental health” to shared ownership of student wellbeing, and how this approach is improving access, attendance, and GPA. Learn More About CharacterStrong:  Access FREE MTSS Curriculum Samples Request a Quote Today! Learn more about CharacterStrong Implementation Support Visit the CharacterStrong Website   Ryan Sherman, Ph.D., has been Medway School’s Director of Wellness for ten years. Prior to coming to Medway, Ryan was a clinician in cardiology at Boston Medical Center and in internal medicine at Massachusetts General Hospital. Ryan is the author of several peer-reviewed behavioral health research studies and the co-author of The Fourth Tier: Modernizing MTSS for Student Mental Health.  Ryan is also a senior professor and researcher of social and emotional learning at Bay Path University.  Dr. Sherman is the recipient of the Massachusetts Interscholastic Athletic Association Wellness Coordinator of the Year Award and the Massachusetts General Hospital Innovation Award.  Ryan resides in Massachusetts with his wife, two children, and boxer.

Today our guest is Zac Bauermaster the Principal at Providence Elementary School in New Providence, PA. Zac went viral after a hallway video of his daily high fives and fist bumps reached millions, but what’s even more powerful is the culture behind it. We talk to Zac about how he’s creating a school where students and staff want to be, not have to be. He shares how simple daily rituals like “Fist Bump Fridays” (every day), greeting at arrival and dismissal, quick classroom hellos, hallway presence, and cafeteria time, build trust, connection, and belonging. Zac also explains his “yellow light leadership” approach, how he organizes his day using green, yellow, and red zones, and why proactive visibility beats reactive follow up. He highlights a powerful ripple-effect story from a quick doorway interaction and a schoolwide win: 100% of students can name a trusted adult. His reminder? Prioritize PEOPLE: Prioritize, Empathize, Observe, be Purposeful, Love, and Encourage, every single day. Learn More About CharacterStrong:  Access FREE MTSS Curriculum Samples Request a Quote Today! Learn more about CharacterStrong Implementation Support Visit the CharacterStrong Website Zac Bauermaster is an educational leader, speaker, and author who lives by the word encourage. As a school principal, he leads teachers, staff, families, and the next generation, but his greatest joy is helping people of all ages discover their gifts, use their talents, and live encouraged in their daily lives. With a people-first approach to leadership, Zac strives to see, value, and build others up before anything else. Before his current role as an elementary school principal, Zac served public education in various K–12 roles, such as a high school assistant principal, district administrator of online learning, teacher, and coach. In addition to his role as principal, Zac is the author of four books: Leading with a Humble Heart, Leading with People, and Lemon-Aid: Spreading Kindness One Cup at a Time, which he co-authored with his daughter, Olivia. Most recently, his fourth book, Day by Day: 180 Days of Hope and Encouragement, was released in July. Most importantly, Zac is a husband to his wife, Carly, and father to three kids. One of his favorite leadership roles is coaching his children alongside other youth in the community in baseball, basketball, and softball. He’s a firm believer in leading his family first.

Today our guest is Sara Nussman a School Counselor at Stoner-Thomas School. We talk to Sarah about how she adapts CharacterStrong lessons for students with cognitive and communicative deficits. She shares how nonverbal strategies like body language build relationships, and how visual trait boards, consistent routines, and monthly social narratives make abstract concepts like respect concrete and accessible. Sarah also highlights the impact on student independence and confidence, and reminds us not to overlook learners with limited verbal skills, but to show up, be present, and let connection lead. Learn More About CharacterStrong:  Access FREE MTSS Curriculum Samples Request a Quote Today! Learn more about CharacterStrong Implementation Support Visit the CharacterStrong Website Sara Nussman is a dedicated and innovative school counselor at Stoner Thomas School, a public separate school for students with significant disabilities. She established the school's first-ever comprehensive school counseling program. In her work, Sara focuses on meeting the unique needs of students with limited verbal and communication skills. She provides individualized and small-group counseling sessions, and she has a remarkable ability to adapt the CharacterStrong Curriculum in ways that are specifically tailored to her students' abilities. She's a true advocate for empowering students to find their voice and reach their full potential.

Today our guest is Erica Fener-Sitkoff the Chief Clinical Officer at FullBloom. We talk to Erica talk about why student mental health belongs at the center of school success. She shares a practical frame for Tier 1–Tier 3 supports, why universal wellbeing skills (like gratitude, check-ins, and regulation) make Tier 2 and Tier 3 more effective, and how helping teachers, counselors, and staff, protects everyone’s capacity. Erica also highlights how Georgia is investing in school safety and mental wellness, with funding that schools can use for culture-building, universal skill instruction, and scalable Tier 2 supports. Learn More About CharacterStrong:  Access FREE MTSS Curriculum Samples Request a Quote Today! Learn more about CharacterStrong Implementation Support Visit the CharacterStrong Website

Today our guests are Abby Master, Co-Founder of EmpowerU & Tiffany Brown a Licensed School Counselor and Lead Coach with EmpowerU. We talk to Abby & Tiffany about The Power of 1:1 Coaching to Transform Student Mental Health. They share how one-to-one, asynchronous coaching expands Tier 2 capacity, strengthens counselor-student relationships, and helps subclinical students build real resilience. Abby & Tiffany explain how students take quick lessons, get personalized coach feedback, and set their own goals, while counselors receive targeted updates they can act on. The also talk about the outcomes schools are seeing, including better attendance, fewer behavior referrals, and strong goal progress. Learn More About CharacterStrong:  Access FREE MTSS Curriculum Samples Request a Quote Today! Learn more about CharacterStrong Implementation Support Visit the CharacterStrong Website

Today our guest is Meg Boyd the Principal at Edgewood Elementary. Meg shares how her school uses morning announcements to keep a daily focus on character in every classroom. From “Motivation Monday” to “Fun with Words Friday,” each day carries a theme that unites students and staff while strengthening school culture. What began during COVID as simple voice-over slides has grown into a consistent, schoolwide practice that proves connection doesn’t have to be polished to be powerful. With student shout-outs, quotes, and simple reminders, these daily announcements have become a daily touchpoint for connection. Learn More About CharacterStrong:  Access FREE MTSS Curriculum Samples Request a Quote Today! Learn more about CharacterStrong Implementation Support Visit the CharacterStrong Website Meg Boyd is in her 11th year as Principal at Edgewood Elementary in Greenfield, Wisconsin. Under her leadership, Edgewood has twice been recognized as a National School of Character, and has also been acknowledged for students' growth and closing achievement gaps. Meg works to ensure that all children have access to an education that opens doors for their futures. Believing in and nurturing children's character and competence is what makes that possible.

Season 8 kicks off with CharacterStrong co-founders John Norlin and Houston Kraft unpacking three challenges schools face: student mental health, rising behavior, and educator burnout. They explain why culture is “the plate,” not another thing on it, and how adult behavior change drives schoolwide improvement. John and Houston also show how a cohesive MTSS ecosystem (Tier 1–3), paired with policy-aligned campaigns, attendance tools, and Future Ready content, reduces fragmentation. Finally, they preview new “assessment to action” work with Intellispark that helps leaders turn data into evidence-based next steps, so schools spend less time reacting and more time proactively supporting students and staff.   Learn More About CharacterStrong:  Access FREE MTSS Curriculum Samples Request a Quote Today! Learn more about CharacterStrong Implementation Support Visit the CharacterStrong Website

Today our guest is Dr. Lori Lynass, Sr. Director of MTSS at CharacterStrong. We talk to Lori about how connection isn’t “extra” or “soft”—it’s a strategic, academic practice at the heart of effective Tier 1 work. She shares how simple strategies, like quick community-building circles, can be woven into the school day in just a few minutes and still have a lasting impact on belonging and engagement. She also emphasizes that adults need connection, too, and that when schools prioritize role-modeling relational practices with staff, it directly strengthens consistency and impact with students. Learn More About CharacterStrong:  Access FREE MTSS Curriculum Samples Request a Quote Today! Learn more about CharacterStrong Implementation Support Visit the CharacterStrong Website

Today our guest is Dr. Darian Jones, Program Implementation Specialist at CharacterStrong. We talk to Dr. Jones on why belonging must be built into the systems of a school, not left to chance. He highlights how proactive and responsive practices, like structured greetings, advisory systems, and intentional transitions can help both students and adults reset, connect, and thrive. Through powerful stories, including a pivotal moment where uncovering the root cause of a student’s behavior transformed outcomes, Dr. Jones reminds leaders that adult behavior change is the key lever for student success. Learn More About CharacterStrong:  Access FREE MTSS Curriculum Samples Request a Quote Today! Learn more about CharacterStrong Implementation Support Visit the CharacterStrong Website