Developing a Successful Content Creation Strategy

Most content is written with a purpose to drive engagement, and as businesses create content there is a person or group of people dedicated to making sure it drives value and captures interest. In this episode, Kevin and I walk through the content creation process for businesses and how to approach new programs and campaigns to drive your own success.

In today's episode, we sit down with Clarence to talk about his experience building Adeo Health Sciences, manufacturing, selling consumer goods, and their eventual acquisition with their life-changing controlled food allergy pouches.

Today I welcome Lauren Mead, the VP of marketing at HQO to the channel. IN this episode, Lauren will speak about her journey starting in event coordination, all the way up to the c suite and Lauren will discuss what it’s like to find leadership roles in the middle of a pandemic.

Have you ever run into a time where it's better to "Work Harder Not Smarter?" This advice is given to just about anyone approaching a large task. Some approaches are more effective with the most basic and at times labor-intensive efforts to complete the task on time and on budget. Even worse, I've found that the mantra can be PARALYZING by driving someone to search for faster or easier solutions when they should just be focusing on getting the job done! 

Has a project you’ve owned fallen out of your control or had died on the vine because of endless feedback rounds and scope creep? It’s happened to me more times than I care to admit! The approach to capturing feedback is just as important as implementing feedback to make stakeholders happy and move projects forward. In this episode, I talk about how I work with stakeholders to move projects forward.

I’m a 12-year marketing storyteller who’s focused on inbound, digital, content, and product marketing. Back in April, our lives came to a screeching halt when I was laid off from my new position due to COVID.   In this podcast we’ll be talking with Sales, Marketing, Product, Engineering thought leaders along with startup business and tax strategists for those of you looking to start that brand new venture of your own.