The Business Acquisition Podcast with Bruce Whipple podcast

396 - The True Test of Integrity!

0:00
6:46
Rewind 15 seconds
Fast Forward 15 seconds

Integrity is easy when the stakes are low. The real measure of your character — and your reputation in business — is what you do when doing the right thing actually costs you something.

In this episode, I share two stories that shaped my understanding of what integrity really means. The first is my father's, a World War Two weather forecaster who refused to compromise a critical forecast under threat of court-martial and paid a real price for it. The second is my own, from the early days of co-founding Property Tax Consultants, when I gave a major client the option to walk away at the moment I could least afford to lose them.

Both stories come down to the same question: do your circumstances dictate your ethics?

For anyone building a career in business acquisitions or any business your reputation is your most valuable asset. It takes a lifetime to build and can be destroyed by a single moment of compromise. This episode is about making sure you've thought about that before your moment arrives.

To Your Success,

Bruce

More episodes from "The Business Acquisition Podcast with Bruce Whipple"