EP 170: Your Brand Isn't Your Logo.. Here's what Actually Gets You Paid

WELCOME back to the Breadwinner Energy® Podcast!In today’s episode, I’m breaking down the non-negotiables of building a 6+ figure business and spoiler alert: it’s NOT about selling a product or service.SIGN UP FOR THE FREE 2 DAY MASTERCLASS: Sign up now: ⁠BOOKED OUT BRAND⁠If you want to be booked out, in demand, and making real money, you need a brand one that’s built on both strategy and energy. Because let’s be real, trying to copy what everyone else is doing? That’s why you’re stuck.I’m sharing:Why building a brand (not just a business) is non-negotiable in 2025.The #1 mistake keeping you from standing out and signing high-ticket clients.How authenticity (not just “marketing tactics”) creates long-term wealth.Why slapping together an offer isn’t enough—you need a mission, vision, and authority.A personal story about my own chronic health struggles and how a brand with a clear mission completely shifted my perspective and got my money.🚨 This is exactly what we’re diving into inside my FREE 2-day masterclass, Booked Out Brand. Join me March 17-18 at 7 PM CST to learn how to build a brand that makes you the go-to in your industry. Come live both nights & you’ll be entered to win a FREE strategy session with me.Sign up now: BOOKED OUT BRAND If this episode hit home, screenshot & share it on Instagram—tag me (@itstaydaniels_llc) so I can hype you up!Let’s get you BOOKED OUT, babe. See you in the masterclass!

Welcome Back to the Breadwinner Energy® Podcast!Today, we’re diving into calling in next-level, dreamy AF clients the kind of clients who are obsessed with your work, respect your boundaries, and are ready to invest. If you’re tired of wishy-washy leads and people who don’t take action, this episode is for you.I’m breaking down why personal branding, authenticity, and vulnerability are everything when it comes to building a brand that attracts the right people. I share my own journey of ditching perfectionism and stepping into my power and why you should too. Plus, we’re talking about client responsibility (spoiler: coaching isn’t a magic pill), and how to create a brand that makes you impossible to ignore.💥 Join my 4-week mini program: Build a Brand So Good You’re Impossible to Ignore→ $222 one-time or $197/month in the Academy→ Access the program portal for replays & materials→ Join weekly live calls for coaching & Q&A→ Get hot seat coaching + updates in my broadcast channel→ Audit your content & social media to align with your authentic brand✨ People buy from real, passionate, and authentic brands not from someone forcing a strategy that doesn’t fit. I share how I ditched my rigid approach and saw more engagement, more sales, and way more alignment.✨ Perfectionism? Not the vibe. If you’re constantly overthinking, you’re blocking your own success. The goal is to attract aligned clients who take action not ones who need to be dragged.✨ If you’re ready to own your brand, step into your power, and call in clients who are ALL IN it’s time to join the program. Let’s make your brand so good they can’t ignore you.🔥 Sign up now & let’s do this → HERE

WELCOME BACK to another episode of the Breadwinner Energy® Podcast!Today, we’re talking about why your personal brand is what actually gets you paid—and why no one gives a damn about your logo.Tay breaks down the real power of personal branding—and no, it’s not about having a pretty color palette or a fancy logo. Your brand is YOU—your story, personality, and journey—and that’s what makes people buy from you. Clients don’t invest because of aesthetics; they invest because they connect with YOU.She gets real about:Why hiding behind a business name or logo is costing you salesHow sharing your real journey makes you magnetic AFWhy being “too professional” or “polished” is actually pushing clients awayThe difference between a business and a brand—and how one makes you money while the other just looks cuteIf you want to build a brand so damn good you’re impossible to ignore, it’s time to show up as the face, voice, and energy of your business—because THAT is what sells.🔥 Join the 4-Week Mini Program: "Build a Brand So Good You're Impossible to Ignore" (starting March 3rd!)🔥 Get inside Breadwinner Energy® Academy for access to all classes, courses, workshops, and monthly calls🔥 Stop obsessing over fonts and start sharing your real story🔥 Build authority, connection, and become the go-to in your industry🔥 Learn to market yourself authentically while still having a life🔥 Ditch the “always launching” cycle—build a brand that sells for yoTay is calling out the BS in branding—because a pretty business won’t pay your bills, but a powerful brand will.She’s sharing how to build a magnetic brand that attracts clients without the fluff. If you’re done playing small and ready to be KNOWN, this is your sign to show up, stand out, and sell like a powerhouse.💥 Sign up now: https://breadwinnerenergy.co/brand-mini-programLet’s go make your brand UNF*CKWITHABLE. 🚀🔥

🎙 WELCOME BACK to another episode of the Breadwinner Energy® Podcast! You already know we don’t do playing small over here. Today, we’re diving deep into how to build a personal brand so damn good that you’re impossible to ignore. If you’ve been blending in, stuck in the friend zone, or just straight-up tired of feeling overlooked this episode is for you.And guess what? I'm Launching a brand new 4-week mini program: Build a Brand So Good That You’re Impossible to Ignore. This isn’t about “getting seen” or “posting more.” This is about stepping into your power, your presence, and your authority.WHAT WE COVER IN THIS EPISODE:✔️ Why most coaches are stuck in the content hamster wheel and how to break free✔️ The difference between showing up and actually becoming the go-to authority✔️ How to create a high-converting, stand-out brand that attracts premium clients✔️ The mindset shift from “please pick me” energy to “I AM the leader” energy✔️ The exact moves I made to build my brand, own my voice, and command attentionJoin the 4-week Build a Brand So Good That You’re Impossible to Ignore mini program for just $222 (or two payments of $111).OR Get inside Academy for $197/month your all-access pass to every course, workshop, and live training I’ve ever created (and will create) & the 4 week mini program is INCLUDED: Join Academy HERE:

WELCOME BACK to another episode of the Breadwinner Energy® Podcast.Today, I'm chatting about a topic that’s probably hitting you right where it hurtswhy the hell are you still denying yourself what you actually want? ESPPP bc you are worried about what other people think of you🔥 The truth about stepping into your power why you’re holding yourself back and how to stop.🔥 Shifting from hustle mode (masculine energy) into flow, creativity, and ease without losing your edge.🔥 The Power Move Mastermind: How this 12-month high-level program is changing the game for seasoned business owners.🔥 My personal journey of learning to trust myself, embrace my authenticity, and stop playing small.🔥 A behind-the-scenes look at how one of my clients went from insecure and stuck to owning her power and attracting dream clients effortlessly.This episode is a permission slip to stop settling and finally say YES to the life and business you actually want.The doors to my Power Move Mastermind are open for just a few more days! If you’re a seasoned coach or service provider who’s done with burnout and ready for a new way to grow and scale with ease, this is for you.APPLY NOW → https://breadwinnerenergy.co/breadwinner-energy-schoolHurry—WE START MONDAY!! Once accepted, you’ll choose a payment plan and get ready to kick things off at our first exclusive retreat.Here’s what we’re talking about in this episode: Ready to Make Your Power Move?

WELCOME BACK to another episode of the Breadwinner Energy® Podcast! Today, we’re talking about the version of you that’s been WAITING for you to catch up. Your next-level self is tired of you hesitating, second-guessing, and playing it safe when you KNOW you’re meant for more. I’m breaking down why personal development and identity work are non-negotiable for entrepreneurs, how I’ve had to relearn hard lessons in life and business, and why success is ALWAYS about who you become—not just what you do. I’m also sharing some BIG shifts in my coaching programs and how they’re designed to help you step fully into your power—whether you’re ready to claim your authority or make the bold moves that will change everything. If you’re DONE playing small and ready to build a business that actually fits your life, this episode is for you. 🔥 Ready to go all in? Apply now: The Power Move Mastermind – For the leader who's done waiting and ready to scale with strategy, energy, and execution.  Authority – For the expert who's ready to stop hiding and become impossible to ignore. Follow me on IG: @itstaydaniels_llc

In today's episode I am sharing the new Era of what has come full circle, the energy of next level you and our new program + mastermind: The Power Move. Applications are OPEN. Apply NOW We start Feb 17. https://breadwinnerenergy.co/breadwinner-energy-school

Welcome back to the Breadwinner Energy® Podcast! In today’s episode, we’re diving into everything you need to know about mastering sales to scale your business to the next level. I’m breaking down the mindset shifts and energy you need to show up confidently in sales, plus how to create clarity and systems that actually make scaling possible. We’re talking about selling to the masses using content, DMs, and live events (instead of endless consult calls) and building transparent, scalable systems that save time and make more money. PLUS: I’ve got some major announcements!🔥 My 3-day live workshop kicks off soon (9 AM CST, don’t miss it). SIGN UP HERE🔥 Applications for Coach School are officially OPEN! If you’re ready to scale to six figures in 10 hours a week, you’ve got until February 5th to apply. APPLY NOW What You’ll Learn in This Episode: Why your sales mindset and energy are the foundation of scaling your business. How to create sales clarity and shift from selling to one client to selling to MANY. The power of systems and automation to grow your business without burnout. How to sell through content, live events, and DMs vs. old-school consult calls. The importance of transparency in sales and coaching (no BS, no overpromising). Why mastering high-ticket sales first is key to building a sustainable business model. Next Steps for You: Grab your ticket for the 3-day live workshop! It’s free, it’s 🔥, and it’s the kickstart you need. Submit your application for Coach School before February 5th. Journal your thoughts and feelings about selling and being sold to. Get honest with yourself—what’s holding you back? Assess your confidence in selling your offers, especially high-ticket ones. Identify 1–3 coaches or mentors with aligned business models and follow them. Clarify your niche, micro-niche, and the transformation your offer provides. Create a content strategy for your primary platform (Instagram, podcast, email, etc.). Start building systems and automations for lead gen, nurturing, and onboarding/offboarding. Scaling doesn’t have to mean working more. It’s about working smarter, building confidence, and stepping into your CEO energy. If this episode hit home for you, share it with another coach who needs to hear it and don’t forget to tag me @itstaydaniels_llc on Instagram!

Welcome BACK to another episode of the Breadwinner Energy® Podcast! Here’s What We’re Talking About: 🚨 ANNOUNCEMENT: My Upcoming 3-Day Live WorkshopDon't forget to sign up HERE! 📝 Coach School Enrollment Is OPENING!Applications for Coach School, my 12-month mastermind, open January 27–February 5. This program is for group coaches who are ready to scale their business to six figures and live their dream life. Bonus: if you join the waitlist, you’ll get early access and extra perks. 🎯 The Inner Work for Scaling to 6 FiguresLook, let me be real I didn’t hit 6 figures because I had all my sh*t together. I wasted a lot of time thinking I was ready when I wasn’t, and that led to frustration, burnout, and spinning my wheels. What changed? I got in rooms with people who could call out my blind spots. I invested in coaches and programs that forced me to level up. I did the inner work—facing fears, healing money trauma, and getting my mindset right. Mindset + Energy Are EVERYTHINGSuccess isn’t just about strategy (though, duh, that’s important). It’s about your mindset and energy. Are you showing up like a six-figure business owner, or are you waiting for success to come to you? If you’re tired of feeling stuck, it’s time to shift your energy, baby. Investing in Yourself = Non-NegotiableI’ll never forget the day I dropped $10k on a coaching program. Was I scared? Hell yes. But you know what? That investment changed my life. If you’re serious about hitting six figures, it’s time to stop playing small and take action. Grab your ticket for my 3-day live workshop Join the waitlist for Coach School to snag early access + bonuses. If you’ve got a scalable offer, apply for Coach School between January 27–February 5. If you DON’T have a 1-to-many offer yet, get your butt into Offer Bootcamp—I’ll help you create one. Work the program you’re in RIGHT NOW—show up, do the work, and make it count. Links Mentioned in This Episode: COACH SCHOOL: https://breadwinnerenergy.co/breadwinner-energy-school 3 DAY LIVE EVENT: https://breadwinnerenergy.co/life-first-6-figure-workshop If this episode spoke to you, share it on Instagram and tag me @itstaydaniels_llc! Let’s make 2025 YOUR six-figure year. You in?

Welcome BACK to another episode of the Breadwinner Energy® Podcast!! Today I break down exactly how I work just 10 hours a week, how I set up my business & life schedule, & have 2 kids at home with me while scaling to multi 6 & 7 Figures! In this episode I breakdown how I plan my entire year ahead of time, schedule out my weeks and still have 4 hours a week left over after clients & coaching. Don't forget to sign up for the January 27th - 29th Workshop: THE LIFE-FIRST 6-FIGURE SCALE METHOD https://breadwinnerenergy.co/life-first-6-figure-workshop + Get on the Coach School Waitlist HERE Applications open January 27th - February 5th!