63: Content Hack: How to write industry specific content that the general public can understand and connect with!

The holidays are here, and so is that end-of-year frenzy, right? Whether you’re juggling deadlines, dreaming up big goals for next year, or just trying to survive the holiday chaos without sacrificing your sanity, this episode is for YOU. I'm walking you through a simple, no-fluff framework to help you reflect on your year, figure out what worked, what didn’t, and what’s next. It’s equal parts business glow-up and personal reset—with a little holiday magic sprinkled in ✨ Here’s what we cover: ⚡ The 3 W’s Method: Wins, What’s Missing, and Wastes — Pinpoint what to keep, what to ditch, and what to refine. ⚡ The Rule of 3: People, Processes, and Profits — Discover where to focus your time and energy in 2025. ⚡ Stop, Start, Continue: What to let go of, what to embrace, and what to double down on next year. This episode isn’t just about your business—it’s about YOU stepping into 2025 with clarity, confidence, and momentum. Because let’s be real: you don’t need another overwhelming to-do list; you need a game plan that works for YOUR life and biz. Action Steps: ⚡ Grab a notebook and jot down your Wins, What’s Missing, and Wastes as you listen. 📲 Share your biggest reflection with us on Instagram @robyn_savage — I want to celebrate the steps you're taking to SHOW UP and reshare it!!! Want to go deeper? If you're ready to get into the flow of creating content that converts, connects, and builds a brand that truly feels like YOU, it’s time to get your hands on InstaSuccess! InstaSuccess is your go-to guide for mastering Instagram with ease—no overwhelm, no guesswork, just clear steps to grow your brand and your biz. Ready to make magic happen? ✨ 👉 Grab it now and finish the year stronger than ever! https://robynsavage.com/instasuccess/ Resources Mentioned: ✨ Frameworks & strategies to keep you focused. ✨ Real-life examples from my own year (yes, including the messy bits). Let’s Connect! Don’t forget to subscribe, leave a review, and share this episode with a biz bestie who could use a little holiday inspiration!! Next week, we’re getting real about setting goals that stick—without the overwhelm. You won’t want to miss it!

Ever hit those moments where life feels heavy, stuck, or just blah? I get it. We all do. But what if I told you there's a simple way to shift your mindset and turn those days around—without trying to change everything at once? In this episode I’m diving into a powerful tool I learned from my friend and client, Alice Hong. It's a question that, when used consistently, can transform any moment—big or small—by just 1%. And trust me, 1% is all it takes to start feeling more aligned, more in control, and more you in your life and business. Remember, friend! Everything we do here is about progress > perfection. In The Brand Is You, I’m always talking about making small, intentional shifts to create a bigger impact—and this question is exactly that. It’s a simple yet transformative tool that aligns perfectly with how I teach you to build a brand that speaks to who you truly are. Tune in to hear how this little question can make your day (and your brand) 1% better. You won’t want to miss it! Robyn

Welcome to today’s episode, where we’re diving deep into the secret sauce of unforgettable brands: your brand voice. If you’ve ever felt like you’re just another voice in the Instagram crowd, or if you’re posting consistently but still not making real connections—this episode is your answer. I’m Robyn, and today I’m sharing everything I’ve learned about building a brand voice that goes beyond “just sounding professional” and actually makes your audience feel. We’re going to talk about: Why Your Brand Voice is EVERYTHING: Hint—it’s more than words. It’s how your audience experiences you, remembers you, and decides whether they’re drawn to work with you. How to Embrace Authenticity & Personality: No more polished perfection! Learn why the quirks, the “real” you, and even your flaws create powerful, lasting connections with your audience. Consistency Across All Channels: Your Instagram, emails, website—they all need to carry the same vibe. Discover how to make your brand voice feel like you everywhere. Crafting Emotional Connections That Build Loyalty: Because people don’t just buy from brands—they buy from people they trust, people they feel. Let’s create that emotional experience your audience craves. Evolving Your Voice as You Grow: Your voice isn’t static, and that’s a beautiful thing! I’ll show you how to let your voice grow with you without losing that core authenticity. Ready to stand out and speak directly to the clients who are waiting for YOU? Download my free Speak to Stand Out guide to get even more guidance and exercises for building a brand voice that’s unforgettable. Mentioned in This Episode: Free Guide: Speak to Stand Out – Master Your Brand’s Voice & Tone Connect with me on Instagram @robyn_savage for daily branding tips, real life stories and inspiration! This episode of The Brand is You podcast is perfect for: Entrepreneurs, coaches, creatives, and anyone ready to take their brand voice from “just another account” to “the brand I’ve been looking for.” Link:  https://robynsavage.com/speak-to-stand-out/

Welcome to The Brand is You podcast with Robyn Savage! Today, we’re talking about a content strategy that builds momentum, keeps your audience leaning in, and has them coming back for more: the content series. If you’re here to create real connection and show up as the go-to expert in your field, a content series might just be the most powerful move you make. In this episode, I’ll break down how to craft a series that resonates, sets you apart, and builds your brand into something people can’t get enough of. We’ll cover: Why series matter: (Hint: it’s all about consistency and building authority) Choosing the right theme: one that aligns with your brand and meets your audience where they are Planning for engagement: keeping people coming back with anticipation and interaction Promotion and repurposing tips: making sure your series works overtime for your brand So, if you’re ready to step up your strategy and build real anticipation around your content, hit play, and let’s dive in. Let’s get you creating the kind of content that turns casual followers into dedicated fans.  This episode is all about harnessing the power of the series to make The Brand is You unstoppable.

In this final part of our three-part series, we dive deep into the creative cycle that so many of us experience but rarely talk about—the ups, the downs, and the moments of clarity that emerge when we least expect them.  This episode is all about honoring each stage of the creative process and learning to let go, embrace the pauses, and trust that clarity will find its way back. Here’s what we explore together: The Season of Reclamation: How stepping away and reconnecting with myself rekindled my passion for business and brand building. The Power of Pause: The unexpected impact of letting go and allowing space for clarity to return—without hustle or grinding. Lessons from the Creative Cycle: Recognizing the stages of inspiration, challenge, and clarity in entrepreneurship, and learning how to flow with them instead of forcing progress. The Magic of Storytelling: How sharing my story authentically allowed me to reconnect with my audience and build my brand from a place of genuine power. A New Direction: Discover the exciting shift toward in-person connections, retreats, and events, born out of a desire for deeper, more impactful interactions. If you’ve ever felt disconnected from your work or struggled to find inspiration, this episode is a reminder that breakthroughs often come when we least expect them—and that our biggest growth sometimes comes from simply letting go.

After a year that completely knocked me off my feet—miscarriage, family health scares, and some seriously rocky moments in my marriage—I had totally lost connection with myself. I needed to find my way back to ME. So I packed up my daughters and took them on the solo adventure of a lifetime, exploring the wild and oh-so-beautiful British Columbia. But here’s the twist: this wasn’t just a family trip—it was a complete reset. For the first time in over 10 years, I deleted the Instagram app and went completely offline. No scrolling, no work, no notifications, no alarms! Just me, my girls, and the open road. In this episode, I’m sharing how this trip reawakened parts of me that I hadn’t connected with in years. From navigating terrifying mountain passes without GPS (yes, really) to learning how to fish and setting up camp in torrential rain--this experience pushed me to let go of control, trust my instincts, and rediscover the strength and independence I’d lost along the way. And it wasn’t just a physical adventure—it was an emotional one too. I learned how my daughters see me in ways I never realized, and that I’m way more capable of leading my life and business with power and purpose than I ever gave myself credit for. In this episode, you’ll hear: What truly happened when I went completely offline for two weeks (and why it was both terrifying and freeing) The unexpected, messy moments I faced without my usual support systems—and the surprising breakthroughs they created How this solo trip sparked the inspiration and clarity I had been searching for (but didn’t expect to find) How stepping into my power on this adventure reignited my passion for my business and life in ways I never saw coming This episode is for anyone who feels lost, disconnected, or unsure of where to turn next. If you’ve been craving a reset or the chance to reconnect with yourself, this story will inspire you to take that first step—whether it’s hitting pause, unplugging, or stepping into something bold.

Welcome back to The Brand Is You podcast, where today, I’m taking you behind-the-scenes into my life--GULP! --and opening up about many personal stories from the past year that I haven't been ready to share until now. This episode is the first of a powerful three-part series filled with deep personal struggles, heartbreak, and a whole lot of growth. In this episode, I’m sharing the raw, unfiltered story of how I rebuilt my life and (eventually) my business, after hitting rock bottom, multiple times . From navigating the pain of miscarriage to facing marriage struggles that nearly ended in divorce, and dealing with my grandmother’s cancer diagnosis...let's just say that this year was one that tested me in every way imaginable  But thanks to hundreds of hours journaling, many therapies, friends, family, and a full surrender to the ugly unraveling-- I found resilience, healing, and a new way forward. If you’ve ever felt like the weight of life is too heavy to carry while running a business, or like the personal and professional sides of you are in constant conflict trying to "figure it all out", this episode is for you. I hope that this conversation reminds you that even in life's hardest moments, it *is* possible to keep returning to who YOU are. I know it can feel impossible. I was there, too.  What you’ll hear in this episode: How I navigated the emotional toll of miscarriage and what it taught me about surrender and trust. The truth behind my marriage struggles and the hard conversations that almost ended it all--and led to more love than I ever believed possible for my relationship.  My experience with family heartbreak, supporting my grandmother through cancer, and the surprising healing that followed. Why I had to completely pause and rebuild my business, despite having reached financial success.  The lessons I learned about showing up authentically in business while honoring the messy, human side of life. This is me, unfiltered—sharing the parts of my journey that didn’t make it to Instagram. I hope that you’ll see parts of yourself in these stories that remind you that you are not (ever) alone. Tune in now, and don’t forget to subscribe—this is just Part 1 of the series! In the next episode, I’ll dive into what I learned on a 10 day solo camping trip with my daughters, the experience of going offline as an online business owner, and what happened when I completely "let go" of my income goals!  This is the real deal. This is me! And I am here to invite you in.  Trigger Warning: This episode discusses miscarriage, cancer, and marriage struggles.

Are you in need of a strategy to increase visibility and get more eyes on your work so that you can have a bigger impact and a higher income? Then come join me inside today’s episode!  I recently took my own advice from this episode for The Dynamic Workshop I ran last week, and it was a HUGE success! I’ll break down why I ran my first free workshop in months, and how I approached the marketing and delivery of this workshop to create an event that expanded my reach and helped me make deeper connections with my warm audience.  Here’s what one participant had to say about The Dynamic Workshop:  “Robbbbbb! Your dynamic workshop was without a doubt my most FAV workshop I’ve eer watched, and I’ve watched almost all of them! It was fire!" If you’re curious how to elevate your content strategy, then I highly recommend you check out the Dynamic workshop for yourself! LINK. Are you ready for more conversations like this with a whole crew of entrepreneurs who GET IT? Join us inside The Brand is You Academy and let’s get you growing! LINK.  Are you loving the show? We’d be so grateful if you could share the show with a friend, and leave a rating and a review on Apple Podcasts!  Connect with Robyn and The Brand is You on Instagram or on our website

Today you’re getting a sneak peek into The Brand is You Academy’s monthly meetup! Each month, we come together inside the community for a branding lesson, hot seat coaching, and connection with other like-minded entrepreneurs. This community is so supportive and collaborative, and I wanted to give you a taste of what we do inside!  In this clip, I share five content hacks that you can start using today to create more engaging and aligned content for your brand. We’ll talk about using real-life examples in your content, filters and aesthetics, intentionality, the importance of captions, and removing the friction from your content creation pipeline.  Are you ready for more conversations like this with a whole crew of entrepreneurs who GET IT? Join us inside The Brand is You Academy and let’s get you growing! LINK.  Are you loving the show? We’d be so grateful if you could share the show with a friend, and leave a rating and a review on Apple Podcasts!  Connect with Robyn and The Brand is You on Instagram or on our website

Do you feel suffocated by branding advice that tells you to fit yourself in a box and niche yourself down to appeal to a narrow audience? If so, then stick around, because today I’m here to help you break free!  In today’s episode, I’ll walk you through The Brand is You equation, a simple formula you can use to build an authentic and value-driven personal brand - a brand that lets your skills and your unique personality shine, so that you can connect with your soul clients in a deep and meaningful way.  Are you ready for more conversations like this with a whole crew of entrepreneurs who GET IT? Join us inside The Brand is You Academy and let’s get you growing! LINK.