Creating collaboration with content marketing

It's time to say goodbye. We have had fun and we've heard you enjoyed our episodes. Most of the content we expect will continue to be relevant. Thank you for listening. Thank you to our supporters and most of all our Guests: ●    Elena Hutchinson - Forrester Wave and Gartner MQ ●    Laura Erdem - Social Selling ●    Arthur Bailey - Learn side of AR ●    Ger Adlum - Collaborating with Marketing ●    Julius Hemingway - Career move from sales to AR ●    Steven Armstrong - Working at Amazon ●    Alyssa Gilmore - Business Benefits of AR ●    Jeff Roster - 5 Pieces of advice every founder needs to know about AR ●    Anjali Yakkundi -Product Marketing & AR, expertise from a former analyst If you wish to get in touch, please reach out to us: Beth’s contact info: [email protected] @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s contact info [email protected] https://www.linkedin.com/in/wendyshlensky/

Beth Torrie and Guest Elena Hutchison discuss best practices in major evaluations like Forrester Wave and Gartner MQ, and answer why these evaluations are so important. The duo breaks down the key pillars and shares best practices in the evaluations processes and even recommends ideal team formation. Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee Follow us on Social: The Bendy Show Website: https://www.thebendyshow.com/ Beth’s contact info: Email: [email protected] Twitter: @bethtorrie Linkedin: www.linkedin.com/in/workingmom/ Wendy’s contact info: Email: [email protected] Linkedin:https://www.linkedin.com/in/wendyshlensky/ Elena Hutchison https://www.linkedin.com/in/elenahutchison/ Elena is taking taking on a limited number of Analyst Relations consulting clients, either to directly help with AR programs or for executive presence coaching for AR professionals - find her on her website: https://www.uprightar.com/

This episode Beth & Wendy discuss what every tech startup dreams of: How to become a Gartner Cool Vendor. Beth has had several clients become Cool Vendors. In starting her own company, Wendy immersed herself in understanding the nitty gritty of the Cool Vendor process. Listen as these Analyst Relations experts discuss their experiences with how becoming a Cool Vendor can shape your company’s story.  Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee Read Beth’s Cool Vendor companion blog post Check out additional Cool Vendor resources: Hank Barnes: Rethinking Categories Jim Hare: Insider Secrets to Becoming a Gartner "Cool Vendor" - Jim Hare (discussed in today’s episode) Follow us on Social: The Bendy Show Website: https://www.thebendyshow.com/ Beth’s contact info: Email: [email protected] Twitter: @bethtorrie Linkedin: www.linkedin.com/in/workingmom/ Wendy’s contact info: Email: [email protected] Twitter: @WLS26 Linkedin: https://www.linkedin.com/in/wendyshlensky/

Wendy Shlensky interviews Laura Erdem Social Selling Linked In Course⁠ LinkedIn Social Selling Pod with Laura Erdem Laura Erdem shares her wisdom regarding using analyst research as a sales person. Just like Analyst Relations, there are few shortcuts.  Personalization is really what makes social selling score!   If you want to be considered for an interview, please contact: Wendy Shlensky [email protected]

Learning with Leaders Wendy Shlensky interviews Arthur Bailey, AWS AR Director Learn some expert moves from Arthur Bailey  Working with analysts on the learn side of AR Using AR to drive sales Demonstrating the value of Analyst Relations to stakeholders  If you would like to be considered as a guest for The Bendy Show, please contact  Wendy Shlensky, [email protected] with your pitch

Wendy Shlensky interviews content marketer extraordinaire, Ger Adlum. We all want the same goal, creating collaboration with content marketing.  We want to uplevel our brand in the market. How can analyst relations and content marketers improve their relationships? Listen to this pod to get some ideas.   If you want to be considered for an interview, please contact Wendy Shlensky [email protected] +1 617 256 7363

Julius Hemingway, a former Forrester Research sales rep shares his story about his recent transition from research sales to analyst relations. He also shares his insights about the complexities in communicating the business value of AR Programs and their research contracts. Also listen to hear tips to maximize relationships with your research account managers. Beth Torrie [email protected] 917-207-1658 @bethtorrie

Learn from Analyst Relations experts at how to deliver the best demo for an analyst How do you create the best demo possible? Connecting the dots for the analysts on what the differentiators are? What are some of the most important aspects for analyst relations This is the preview for acing the demo - please share your questions with us for what else you want us to cover regarding acing the demo. Beth’s contact info: [email protected]         @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s contact info [email protected] @WLS26 https://www.linkedin.com/in/wendyshlensky/

One of the first things to learn is we don’t brief investors - we pitch them and we don’t pitch analysts, we brief them. In this episode we discuss how the pitch and briefing are both similar and different. We discuss what kind of information excites which audience. Remember language matters, especially with analysts. . . Beth’s contact info: [email protected]         @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s contact info [email protected] @WLS26 https://www.linkedin.com/in/wendyshlensky/ Please rate our pod.  How do you do this?  Select our pod (not a specific episode).  Scroll down past all the episodes and you should see a way to give us a 5 start review and write a review as well.  Thank you in advance for rating our pod.  It will help us grow our audience.

Want to know best practices of hosting an analyst summit (an event where a vendor hosts several different analyst firms at one time), join this pod to learn about planning, content and follow up from a summit. Beth’s contact info: [email protected] @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s contact info [email protected] @WLS26 https://www.linkedin.com/in/wendyshlensky/