Jayne Havens never planned to build a business. She just wanted to help her kids sleep.
But after one year of running a sleep consulting practice and feeling maxed out, she made a decision that changed everything. She stopped taking more clients and started teaching other people to do what she did. That was 2019. Today, roughly 75% of her income comes from a single $2,700 certification course, and she's still running it all from her kitchen table.
Dominik sat down with Jayne to dig into exactly how she built this, and honestly, it's one of the more refreshing conversations we've had on the show. No complicated funnels, no big ad spend, no content machine. Just Jayne showing up in Facebook groups, having real conversations, and being, as she puts it, the most helpful person in the room.
She also talks about how she uses her podcast not to attract new leads, but to close them. How she keeps a personal list of warm prospects on her phone. Why her affiliate partners outperform paid ads by a wide margin. And why she thinks copying someone else's funnel is a trap most course creators fall into.
If you're building something in a specific niche and wondering whether you really need ads or a massive audience to make it work, Jayne's answer is pretty clear.
I think you'll find this one genuinely useful.
Check out Jayne's work:
🌐 https://thecpsm.com/
📸 https://www.instagram.com/snoozefestbyjaynehavens/
▶️ https://www.youtube.com/@Becomingasleepconsultant
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