Important Change to SEO (New Google Algorithm Update)

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In this episode, we unpack real data from a local AI search study and answer a big question: how do you actually become the brand that AI recommends?Using the competitive landscape for “Chesterfield personal injury lawyer” as a live case study, we look at how Google’s Local Pack, organic rankings, and Google AI Mode relate to each other, and what that means for your local SEO and AEO strategy. You will see why some firms show up everywhere, why directories keep winning, and why “ranking on AI” is really about brand visibility across many retrieval sources, not just your website.In this episode, you will learn:How local rankings in Google correlate with visibility in Google AI ModeWhy legal and local directories are some of the most important retrieval sources for AI answersA simple 3 step playbook for local AI search: Local Pack, directories, and reviewsHow to think about citations as the raw material that AI uses to form brand recommendationsWhat “query fan out” is and why your own prompts are a terrible way to track AI visibilityHow to shift your mindset from “ranking pages” to “earning recommendations” inside AI chat productsIf you run an agency or local business and want to win in the age of AI answers, this episode will give you a clear, practical roadmap for what to do next.

Google, OpenAI, and ChatGPT 5.1 are changing what it means to rank in search. In this episode, Nathan Gotch breaks down whether Google now approves of AI-generated content, how to rank in ChatGPT’s new 5.1 model, and why backlinks no longer guarantee visibility in AI search.You will learn how Google’s new “Opal” content tools are creating confusion around AI-written articles, why tracking visibility in AI systems is so difficult, and what it takes to actually influence AI-generated answers.Nathan also shares a new Google Search Console feature that lets you add annotations to track performance, explains the difference between static and retrieval data in ChatGPT 5.1, and shows why quality optimization still matters more than quantity.If you are serious about ranking across Google, ChatGPT, and other AI platforms, this episode gives you the clarity and process you need to win in 2025.🎙️ Hosted by Nathan Gotch, CEO of Rankability and Rankability Academy.

Google’s new Agentic Mode is changing how people search and interact with the web. In this episode, Nathan Gotch breaks down how AI browsing, AI Overviews, and ChatGPT’s upcoming ads are transforming SEO and what it means for website owners.You will learn why Google wants to keep users inside its own ecosystem, how platforms like Amazon’s Rufus are doing the same, and what happens to CTR when AI Overviews take over the search results.Nathan also shares new data on CTR decline, explains why “zero-click” search is becoming the norm, and reveals what you should focus on to stay visible in an AI-first world.If you want to understand where search is headed and how to adapt your SEO strategy for 2025, this episode gives you the clarity and action steps you need.🎙️ Hosted by Nathan Gotch, CEO of Rankability and Rankability Academy.

AI search is changing how authority is built and measured. In this episode, Nathan Gotch breaks down whether topical authority still drives rankings—or if new AI systems like Google’s AI Mode, ChatGPT, and Perplexity are rewriting the rules.You’ll learn:Why “billions of clicks” from AI Overviews may not mean real trafficHow YouTube and Reddit now shape AI retrieval resultsWhy mass AI-generated content (like Grokipedia’s 885k pages) can backfireHow to build true topical authority that earns visibility in AI searchWhat metrics and tools matter most for tracking authority in 2025If you’re creating SEO content or running campaigns in the AI era, this episode shows exactly where to focus your time and what to stop doing.👉 Mentioned tools: Rankability’s AI Query Generator, Indexability Checker, and PAA Explorer🎙️ Hosted by Nathan Gotch — co-founder, CEO of Rankability

A new study suggests that human written pages still dominate Google rankings. But is that because of quality or authority? In this episode, Nathan Gotch breaks down fresh data on AI vs human content, the truth about deleting hundreds of old blog posts, why 97 percent of clicks go to the top ten results, and whether ChatGPT traffic actually converts better than Google.🎧 Learn how to use AI without hurting your rankings and which metrics matter most in 2025.Brought to you by Rankability, the AI SEO platform that helps you rank everywhere customers are searching.

In this first episode of The AI Search Report, Nathan Gotch breaks down what really matters for SEO in the age of AI search.You’ll learn:Whether backlinks still matter for rankings in 2025How Google treats AI-generated content (and what’s considered spam)Why GEO is just overhyped SEOHow to actually rank on YouTube in the AI era🔗 Learn more at Rankability.com/podcast/